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Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days
Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days

A new RTB House study flips the script on generational spending stereotypes, finding Gen Z lingers in the research phase far longer than older shoppers—even as they plan to spend more in the future.

By Jeena Sharma and Retail BrewApril 1, 2026
Hershey is moving back to the original recipe for Reese’s Peanut Butter Cups after the chocolate’s grandson blasted them last month
Hershey is moving back to the original recipe for Reese’s Peanut Butter Cups after the chocolate’s grandson blasted them last month
By The Associated Press and Dee-Ann DurbinApril 1, 2026
Five hard lessons from Allbirds’ 99% stock plunge and $39 million fire sale
Five hard lessons from Allbirds’ 99% stock plunge and $39 million fire sale
By Phil WahbaApril 1, 2026
The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes
The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes
By Catherina GioinoMarch 31, 2026
McCormick combines with Unilever’s food division and adds Hellmann’s and Knorr to its brands
McCormick combines with Unilever’s food division and adds Hellmann’s and Knorr to its brands
By The Associated PressMarch 31, 2026
Latest Stories
How AI will make your Shake Shack order even faster
NewslettersHow AI will make your Shake Shack order even faster
By John KellApril 1, 2026
Shayne Coplan sits.
InvestingNew top federal enforcer has his sights set on ending insider trading on prediction markets
By Jacqueline MunisApril 1, 2026
One humanoid robot handing shaking hands with another humanoid robotic hand. One robot on the left is lighter metal colored than the one on the right.
AIAI models will secretly scheme to protect other AI models from being shut down, researchers find
By Jeremy KahnApril 1, 2026
Chief human resource officer salaries have surged 30% at S&P 500 companies. Here’s why boards are opening the checkbook
C-SuiteChief human resource officer salaries have surged 30% at S&P 500 companies. Here’s why boards are opening the checkbook
By Courtney Vinopal and HR BrewApril 1, 2026
receipts
Economy‘Inflationary surge’: Fed economists warn AI hype is overheating the economy whether or not the technology ever delivers
By Jake AngeloApril 1, 2026
AI
AIAI is saving workers up to an hour a day — but Goldman Sachs says 80% of companies aren’t using it yet
By Nick LichtenbergApril 1, 2026
Nvidia CEO Jensen Huang
SuccessNvidia CEO Jensen Huang’s advice to workers scared of AI: You’re just confusing your job with the tools you use to do it
By Emma BurleighApril 1, 2026
Exclusive: Paradigm, a major investor in Kalshi, is building its own prediction markets trading terminal, say sources
CryptoExclusive: Paradigm, a major investor in Kalshi, is building its own prediction markets trading terminal, say sources
By Ben WeissApril 1, 2026
More RetailPage 97 of 100
a person with a yellow shopping bag, holding a long painting
RetailIKEA tried to do away with its maze-like structure to help people navigate its stores more easily—except customers wanted it back
By Prarthana PrakashSeptember 1, 2023
Ticketmaster’s Taylor Swift ticket debacle set off huge fan outrage, but state and federal governments aren’t making expected reforms
RetailTicketmaster’s Taylor Swift ticket debacle set off huge fan outrage, but state and federal governments aren’t making expected reforms
By Adam Beam and The Associated PressSeptember 1, 2023
‘When is it puffery and when is it deceit?’ Lawsuit claims Burger King’s Whopper looks bigger in ads than in reality
Retail‘When is it puffery and when is it deceit?’ Lawsuit claims Burger King’s Whopper looks bigger in ads than in reality
By Dee-Ann Durbin and The Associated PressAugust 31, 2023
Women basketball players are ‘more at risk’ of injuries because of shoes not really designed for them. A Mark Cuban–backed startup aims to fix that
RetailWomen basketball players are ‘more at risk’ of injuries because of shoes not really designed for them. A Mark Cuban–backed startup aims to fix that
By Randall Williams, Vanessa Perdomo and BloombergAugust 31, 2023
a poster of lego movie 2
RetailAfter Barbie’s billion-dollar box office smash, Lego’s CEO is eyeing another movie as profits drop
By Prarthana PrakashAugust 31, 2023
JCPenney plans to spend over $1 billion on store and online upgrades to revive the flagship American retailer
RetailJCPenney plans to spend over $1 billion on store and online upgrades to revive the flagship American retailer
By Chris MorrisAugust 31, 2023
A Pret a Manger sandwich shop
HealthPret A Manger employee tried to use croissant boxes to fend off hypothermia after becoming trapped in a walk-in freezer
By Orianna Rosa RoyleAugust 31, 2023
Legendary retail CEO Hubert Joly’s playbook for navigating the culture wars
CommentaryLegendary retail CEO Hubert Joly’s playbook for navigating the culture wars
By Hubert JolyAugust 31, 2023
A side-by-side of Kylie Jenner wearing a lavender Versace gown at the 2019 Met Gala and the Kylie Bratz doll in the same outfit.
SuccessKylie Jenner is launching a Bratz doll line, the latest twist in the 20-year saga of the ‘anti-Barbie’ with billions of dollars at stake
By Paige HagyAugust 30, 2023
Buzzy electric carmaker VinFast loses an astounding $83 billion in market value in just one day as investors suddenly go into reverse
RetailBuzzy electric carmaker VinFast loses an astounding $83 billion in market value in just one day as investors suddenly go into reverse
By John Cheng and BloombergAugust 29, 2023
Michael Lacey
RetailBackpage.com founder faces retrial on charges that ads brought in $500 million in prostitution-related revenue from 2004 until 2018 shutdown by authorities
By The Associated PressAugust 29, 2023
Colorful shirts, jackets, and sweaters hanging on a clothing rack
RetailGen Zers and millennials are paying personal stylists $300 to ship them ‘style boxes’ full of thrift store clothes
By Paige HagyAugust 29, 2023
Twinkies parent Hostess reportedly exploring sale after 2 bankruptcies, one ownership swap in past 20 years
RetailTwinkies parent Hostess reportedly exploring sale after 2 bankruptcies, one ownership swap in past 20 years
By Chris MorrisAugust 28, 2023
Outside an IHOP restaurant in New York
RetailIs IHOB about to make a comeback? IHOP is adding biscuits to its menu to boost sales
By Chris MorrisAugust 28, 2023
Nordstrom is bailing on its flagship San Francisco store after 35 years because the area has ‘changed dramatically’
RetailNordstrom is bailing on its flagship San Francisco store after 35 years because the area has ‘changed dramatically’
By Chris MorrisAugust 28, 2023
Instacart files for IPO as a logjam of would-be publicly traded companies eye their market debuts
RetailInstacart files for IPO as a logjam of would-be publicly traded companies eye their market debuts
By Jackie Davalos, Natalie Lung, Katie Roof and BloombergAugust 25, 2023
Stewardess welcomes a passenger
Personal FinanceAirline rewards staff with a bonus worth more than $7,000 after posting a record profit—and even its customers can cash in
By Orianna Rosa RoyleAugust 25, 2023
Items in Shein-labeled packaging.
RetailShein and Forever 21 are combining forces to expand their reach—the deal is a win for fast fashion, but a loss for the environment
By Paige HagyAugust 24, 2023
A PICTURE OF PET CEO PANO CHRISTOU
RetailPret A Manger CEO is betting against return-to-office mandates
By Prarthana PrakashAugust 24, 2023
Anheuser-Busch CEO Brendan Whitworth
FinanceBud Light comforted investors by saying it was still the bestselling beer for all of 2023—now even that consolation prize is gone
By Christiaan HetznerAugust 23, 2023
Nike’s stock is on its biggest losing streak since the apparel giant’s IPO in 1980—wiping out $13 billion in market value
RetailNike’s stock is on its biggest losing streak since the apparel giant’s IPO in 1980—wiping out $13 billion in market value
By Katrina Compoli and BloombergAugust 22, 2023
Miami, Florida, Brickell City Centre shopping mall with Apple Store, Chanel and escalators.
RetailThe death of beloved brands is fueling U.S. malls’ post-pandemic resurgence
By Eleanor PringleAugust 22, 2023
Barbara Corcoran in a brown coat
SuccessShark Tank’s Barbara Corcoran reveals this is the ‘ best investment’ she’s ever made—and it only cost her $320
By Orianna Rosa RoyleAugust 22, 2023
People walking in frtong of a Waitrose store
RetailPolice are getting free coffee in upmarket stores John Lewis and Waitrose in new effort to deter record shoplifting
By Prarthana PrakashAugust 21, 2023
Mauro Guillen's 'The Perennials'
SuccessWhy the ‘navel-gazing’ marketing industry has fallen for the trap of targeting 29-year-olds—and older ‘perennials’ are the key to booming sales
By Mauro F. GuillénAugust 21, 2023
Starbucks Coffee logo
RetailStarbucks ordered to serve up extra $2.7 million to former employee claiming she was fired for being white
By The Associated PressAugust 20, 2023
Two pairs of hands exchange a restaurant bill.
Personal FinanceWith tipping etiquette in flux, here’s how to avoid losing your mind—or feeling ripped off
By Nathan B. Warren, Sara Hanson and The ConversationAugust 18, 2023
person holding a parmesan cheese wheel amid a stack of several such wheels
RetailParmesan cheese makers in Italy are fighting counterfeits by embedding edible microchips in their products
By Prarthana PrakashAugust 18, 2023
people walking in and out of an H&M store
EuropeH&M will stop having clothing made in Myanmar after growing reports of labor abuse
By Prarthana PrakashAugust 18, 2023
Shoppers are in a spending mood. But retail executives point to inflation and depleted savings as signs the good times won’t last
RetailShoppers are in a spending mood. But retail executives point to inflation and depleted savings as signs the good times won’t last
By Katia Dmitrieva, Brendan Case and BloombergAugust 17, 2023
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Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’placeholder alt text
By Fortune EditorsMarch 30, 2026
Energy
Markets cheer as Trump threatens to abandon Iran war, but Jamie Dimon sides with allies: ‘Win this thing and clean up the straits’placeholder alt text
By Fortune EditorsMarch 31, 2026
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to competeplaceholder alt text
By Fortune EditorsMarch 30, 2026
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