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Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days
Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days

A new RTB House study flips the script on generational spending stereotypes, finding Gen Z lingers in the research phase far longer than older shoppers—even as they plan to spend more in the future.

By Jeena Sharma and Retail BrewApril 1, 2026
Hershey is moving back to the original recipe for Reese’s Peanut Butter Cups after the chocolate’s grandson blasted them last month
Hershey is moving back to the original recipe for Reese’s Peanut Butter Cups after the chocolate’s grandson blasted them last month
By The Associated Press and Dee-Ann DurbinApril 1, 2026
Five hard lessons from Allbirds’ 99% stock plunge and $39 million fire sale
Five hard lessons from Allbirds’ 99% stock plunge and $39 million fire sale
By Phil WahbaApril 1, 2026
The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes
The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes
By Catherina GioinoMarch 31, 2026
McCormick combines with Unilever’s food division and adds Hellmann’s and Knorr to its brands
McCormick combines with Unilever’s food division and adds Hellmann’s and Knorr to its brands
By The Associated PressMarch 31, 2026
Latest Stories
How AI will make your Shake Shack order even faster
NewslettersHow AI will make your Shake Shack order even faster
By John KellApril 1, 2026
Shayne Coplan sits.
InvestingNew top federal enforcer has his sights set on ending insider trading on prediction markets
By Jacqueline MunisApril 1, 2026
One humanoid robot handing shaking hands with another humanoid robotic hand. One robot on the left is lighter metal colored than the one on the right.
AIAI models will secretly scheme to protect other AI models from being shut down, researchers find
By Jeremy KahnApril 1, 2026
Chief human resource officer salaries have surged 30% at S&P 500 companies. Here’s why boards are opening the checkbook
C-SuiteChief human resource officer salaries have surged 30% at S&P 500 companies. Here’s why boards are opening the checkbook
By Courtney Vinopal and HR BrewApril 1, 2026
receipts
Economy‘Inflationary surge’: Fed economists warn AI hype is overheating the economy whether or not the technology ever delivers
By Jake AngeloApril 1, 2026
AI
AIAI is saving workers up to an hour a day — but Goldman Sachs says 80% of companies aren’t using it yet
By Nick LichtenbergApril 1, 2026
Nvidia CEO Jensen Huang
SuccessNvidia CEO Jensen Huang’s advice to workers scared of AI: You’re just confusing your job with the tools you use to do it
By Emma BurleighApril 1, 2026
Exclusive: Paradigm, a major investor in Kalshi, is building its own prediction markets trading terminal, say sources
CryptoExclusive: Paradigm, a major investor in Kalshi, is building its own prediction markets trading terminal, say sources
By Ben WeissApril 1, 2026
More RetailPage 98 of 100
1.5 million dehumidifiers from Kenmore, GE, SoleusAir, Norpole and Seabreeze are being recalled after fire reports
Finance1.5 million dehumidifiers from Kenmore, GE, SoleusAir, Norpole and Seabreeze are being recalled after fire reports
By The Associated PressAugust 17, 2023
New Jersey has shut 27 Boston Market restaurants and fined the firm $2.6 million for not paying employees
FinanceNew Jersey has shut 27 Boston Market restaurants and fined the firm $2.6 million for not paying employees
By The Associated PressAugust 17, 2023
cans of bud light beer
LifestyleAB InBev’s Bud Light has started to win over Americans again, according to a Deutsche Bank survey
By Prarthana PrakashAugust 17, 2023
Doug McMillon
RetailWalmart crushes expectations, raises outlook and has a message about the economy: ‘Jobs, wages, and pockets of disinflation are helping our customers’
By Brendan Case and BloombergAugust 17, 2023
Brian Cornell, chief executive officer and chairman of Target Corp
RetailTarget bosses pledge ‘modifications’ to its Pride Month collections after transgender merch backlash
By Christiaan HetznerAugust 17, 2023
Taylor Swift
RetailTarget explains its first sales drop in 6 years with a Taylor Swift excuse: ‘Guests are out at concerts. They’re going to movies’
By Anne D'Innocenzio and The Associated PressAugust 17, 2023
a female worker bottling beer bottles
RetailCarlsberg’s Russian beer empire faces nationalization under Putin’s crackdown, CEO fears
By Prarthana PrakashAugust 17, 2023
Workers at bankrupt retail chain were promised a bonus to show up during its liquidation sale. But now they won’t be paid
RetailWorkers at bankrupt retail chain were promised a bonus to show up during its liquidation sale. But now they won’t be paid
By Steven Church and BloombergAugust 16, 2023
To measure social impact, we could start by using the tools we already have
CommentaryTo measure social impact, we could start by using the tools we already have
By Shamina SinghAugust 16, 2023
A picture on On shoes inside a store
RetailRoger Federer-backed shoe brand On has surging U.S. sales—but the strength of its home currency against a weak dollar is causing problems
By Prarthana PrakashAugust 16, 2023
cans of Monster Energy Beverage
RetailRed Bull needs to watch its back, according to analysts—it’s got an energy drink competitor from the U.S. which may steal its $70 billion-industry throne
By Prarthana PrakashAugust 15, 2023
Retail sales
RetailRetail sales roar in July as American consumer beats expectations again
By Anne D'Innocenzio and The Associated PressAugust 15, 2023
Nestle cookie dough packages
RetailNestlé recalling batches of its famous cookie dough out of fear they may contain wood fragments
By Prarthana PrakashAugust 15, 2023
confused man
TechYour forgetting to cancel one of many subscriptions is big business: Study finds up to 200% sales boost from pure absentmindedness 
By Irina IvanovaAugust 15, 2023
Amazon’s new fake reviews solution: adding AI summaries so you can get through them faster
TechAmazon’s new fake reviews solution: adding AI summaries so you can get through them faster
By Haleluya Hadero, Irina Ivanova and The Associated PressAugust 14, 2023
Billionaire Jeff Bezos and Lauren Sanchez say they’re ‘heartbroken’ by the Maui fires and will donate $100 million to help the island ‘get back on its feet’
RetailBillionaire Jeff Bezos and Lauren Sanchez say they’re ‘heartbroken’ by the Maui fires and will donate $100 million to help the island ‘get back on its feet’
By Alicia Diaz and BloombergAugust 11, 2023
An Amazon package hanging out of a slightly too-small mailbox
RetailAmazon wants to ship your orders without a box. Shoppers worry it will boost package theft, but psychology shows it could actually deter it
By Paige HagyAugust 11, 2023
McDonald’s is removing ‘ESG’ from parts of its website amid a conservative backlash against ‘woke capitalism’
RetailMcDonald’s is removing ‘ESG’ from parts of its website amid a conservative backlash against ‘woke capitalism’
By Daniela Sirtori-Cortina and BloombergAugust 11, 2023
LVMH chairman and CEO Bernard Arnault with the fashion conglomerate's logo in the background
RetailCoach parent buys Versace and Michael Kors owner for $8.5 billion as U.S. big fashion races to catch up with billionaire Bernard Arnault’s European luxury giant LVMH
By Paige HagyAugust 10, 2023
Coach
RetailBig fashion gets bigger as Coach and Kate Spade parent Tapestry splashes out $8.5 billion to buy the Versace, Michael Kors and Jimmy Choo owner
By Michelle Chapman and The Associated PressAugust 10, 2023
One of the biggest gas-guzzling SUVs—the Cadillac Escalade—is going electric. But it will cost you $130,000
RetailOne of the biggest gas-guzzling SUVs—the Cadillac Escalade—is going electric. But it will cost you $130,000
By David WelchAugust 9, 2023
Cash-poor Americans are paying $25 billion in hidden ‘junk fees’ each year–but there’s a simple solution to protect them
CommentaryCash-poor Americans are paying $25 billion in hidden ‘junk fees’ each year–but there’s a simple solution to protect them
By Rodney WilliamsAugust 9, 2023
U.K. government official John Glen
LifestyleFearing a repeat of Bud Light, U.K. government tells business leaders to stay away from politics and ‘woke’ culture wars
By Prarthana PrakashAugust 9, 2023
Marijuana smoker in New York City
RetailVeterans’ lawsuit shuts down New York pot industry on argument that only drug convicts are getting licenses
By Anthony Izaguirre and The Associated PressAugust 8, 2023
Daniel Lubetzky: ‘You can’t make big ESG commitments while failing at the basics of kindness’
CommentaryDaniel Lubetzky: ‘You can’t make big ESG commitments while failing at the basics of kindness’
By Daniel LubetzkyAugust 8, 2023
While other companies leave the Russian market, the maker of Bacardi thrives there
PoliticsWhile other companies leave the Russian market, the maker of Bacardi thrives there
By Chris MorrisAugust 8, 2023
Rao's pasta sauce on a shelf in a grocery store.
RetailCampbell Soup agrees to buy Sovos Brands, maker of Rao’s pasta sauce, for $2.7 billion as it looks to build a ‘$1 billion sauces business’
By Paolo ConfinoAugust 7, 2023
Bud Light’s downfall marks a seismic shift in consumer behavior–and parent company AB InBev doesn’t seem to get it
CommentaryBud Light’s downfall marks a seismic shift in consumer behavior–and parent company AB InBev doesn’t seem to get it
By Richard TorrenzanoAugust 7, 2023
Andy Jassy
RetailAmazon surges as Andy Jassy’s big cuts come with big revenue beat
By Spencer Soper and BloombergAugust 4, 2023
‘An invisible epidemic’: America’s workers are going hungry as food insecurity bites
Commentary‘An invisible epidemic’: America’s workers are going hungry as food insecurity bites
By Dilip RaoAugust 4, 2023
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Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’placeholder alt text
By Fortune EditorsMarch 30, 2026
Energy
Markets cheer as Trump threatens to abandon Iran war, but Jamie Dimon sides with allies: ‘Win this thing and clean up the straits’placeholder alt text
By Fortune EditorsMarch 31, 2026
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to competeplaceholder alt text
By Fortune EditorsMarch 30, 2026
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