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Levi Strauss

JFK, jr and Carolyn Bessette walk their dog in New York City.
Retail
Levi’s 517 jeans sales jump 25% thanks to ‘Love Story’ and the Carolyn Bessette Kennedy effect
By Molly Liebergall and Morning BrewApril 9, 2026
Why Levi’s turned a hackathon idea into an AI tool for store employees to make denim shopping easier
Newsletters
Why Levi’s turned a hackathon idea into an AI tool for store employees to make denim shopping easier
By John KellMarch 11, 2026
Why retailers seeking billion-dollar growth are betting on women
Newsletters
Why retailers seeking billion-dollar growth are betting on women
By Emma HinchliffeDecember 15, 2025
Michelle Gass
Retail
‘There’s only so much you can absorb from the tariffs, because they’re just very high’: Levi’s CEO states the plain truth
By Nick LichtenbergNovember 24, 2025
Michelle Gass at Fortune's MPW Summit in California
Newsletters
To turn Levi Strauss into a $10 billion business, CEO Michelle Gass is looking to women
By Emma Hinchliffe and Nina AjemianFebruary 25, 2025
Levi Strauss CEO Michelle Gass
Leadership
Beyoncé, baggy jeans, and denim dresses: Levi Strauss’s CEO is making a big bet on women’s fashion to grow the $6.4 billion brand
By Phil WahbaFebruary 24, 2025
Levi Strauss heir Daniel Lurie set to win San Francisco mayor’s race
Politics
Levi Strauss heir Daniel Lurie set to win San Francisco mayor’s race
By Biz Carson, Eliyahu Kamisher and BloombergNovember 8, 2024
Michelle Gass at Fortune's MPW Summit in California
MPW
A Beyoncé song gave Levi’s a golden opportunity. Here’s how the CEO made it a campaign
By Jane ThierOctober 16, 2024
Why Levi’s CFO backed a Beyoncé ad campaign
Newsletters
Why Levi’s CFO backed a Beyoncé ad campaign
By Sheryl EstradaOctober 7, 2024
Man celebrating with arm up in front of a truck with Levi's logo as part of their voter registration initiative.
Features
A new voting turnout push from Levi Strauss focuses on community college students
By Fortune EditorsSeptember 25, 2024
female model wearing a cowboy hat and Levi's denim jacket
Newsletters
Levi’s CFO on the Western fashion trend and the brand’s ‘denim lifestyle’ strategy
By Sheryl EstradaJuly 16, 2024
Beyond Yoga cofounder’s $400 million deal to sell her brand to Levi Strauss started with a cold LinkedIn message
Newsletters
Beyond Yoga cofounder’s $400 million deal to sell her brand to Levi Strauss started with a cold LinkedIn message
By Emma Hinchliffe and Joey AbramsJuly 12, 2024
CEO of Levi Strauss
Retail
Levi Strauss to cut up to 15% of corporate workforce in ‘productivity initiative,’ shares slump
By Olivia Rockeman and BloombergJanuary 25, 2024
Is a demotion a new path to CEO? Incoming Levi Strauss chief Michelle Gass took a step down on her way up
Newsletters
Is a demotion a new path to CEO? Incoming Levi Strauss chief Michelle Gass took a step down on her way up
By Emma Hinchliffe and Alicia AdamczykJanuary 3, 2024
Levi’s CEO wears his jeans into the shower when they’re ‘really gross’ and washes them with hand soap—and says you should, too
Lifestyle
Levi’s CEO wears his jeans into the shower when they’re ‘really gross’ and washes them with hand soap—and says you should, too
By Chris MorrisOctober 11, 2023
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