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The ousted founder of millennial athleisure darling Outdoor Voices has resurfaced: ‘We’re back, baby’
Retail
The ousted founder of millennial athleisure darling Outdoor Voices has resurfaced: ‘We’re back, baby’
By Molly Liebergall and Morning BrewAugust 5, 2025
CEO Calvin McDonald stands on a stage with a red curtain behind him.
Retail
Lululemon misses sales expectations after yanking ‘long butt’ leggings as Wall Street looks for more innovation
By Sasha RogelbergAugust 30, 2024
With a growth strategy and expansion plan in place, Outdoor Voices is focusing on product, community engagement, and getting back to its roots.
Retail
Activewear brand Outdoor Voices acquired by owner of Reese Witherspoon’s fashion label—3 months after it closed all stores and laid off dozens
By Jasmine LiJune 3, 2024
Shoppers walk at a Uniqlo store in the Glendale Galleria shopping mall.
Retail
Gen Z women flock to Uniqlo as return-to-office mandates force them to merge work and evening wear
By Ryan HoggApril 22, 2024
Stef Reid of Great Britain competes in the Women's Long Jump
Retail
Paralympian criticizes Nike and Decathlon for refusing to sell single shoes after displaying amputee mannequins
By Ryan HoggApril 11, 2024
Millennial activewear brand Outdoor Voices is on the verge of bankruptcy after abruptly closing all its stores: ‘Our chairwoman was posting cat memes the day we were told’
Retail
Millennial activewear brand Outdoor Voices is on the verge of bankruptcy after abruptly closing all its stores: ‘Our chairwoman was posting cat memes the day we were told’
By Jasmine LiMarch 26, 2024
A group of shoppers going into a Lululemon store
Retail
Chinese consumers are flocking back to high-end goods as Lululemon reports a 79% jump in China sales
By Prarthana PrakashJune 2, 2023
Do traditional work clothes really make you more productive?
Success
Do traditional work clothes really make you more productive?
By Jane ThierApril 17, 2022
Workleisure-M.M.LaFleur.10917_Foster-Pant__Black_FR
Retail
Apparel sales soar as shoppers opt for cozy, stretchy ‘workleisure’
By Jennifer AlseverAugust 25, 2021
Adidas gives Reebok the boot. Will this go down as one of the worst sportswear acquisitions ever?
Retail
Adidas gives Reebok the boot. Will this go down as one of the worst sportswear acquisitions ever?
By Sophie MellorAugust 13, 2021
Gap Inc. CEO Art Peck
Retail
Gap Inc.’s Hill City Set to Pop Up Offline into Physical Retail
By Phil WahbaOctober 1, 2019
Lululemon
Retail
Sweat Marketing: Lululemon’s Tie-In With Barry’s Bootcamp
By Kate DwyerJuly 25, 2019
Leggings Should Be Worn On Planes, and the Office, and Everywhere Else
Leadership
Leggings Should Be Worn On Planes, and the Office, and Everywhere Else
By Anne VanderMeyMarch 27, 2017
A Lululemon store logo is pictured on a shop in Santa Monica
Retail
Why Lululemon Has Wall Street Feeling Zen
By John KellDecember 7, 2016
Carrie Underwood: Not Your Typical Athleisure Celeb
MPW
Carrie Underwood: Not Your Typical Athleisure Celeb
By John KellNovember 21, 2016
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Success
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Success
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Success
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