barbie
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Success‘Barbie’ and Mattel are getting ripped for ‘toxic femininity,’ but a scholar of gender and communication says that’s not even a thing
By Karrin Vasby Anderson and The ConversationAugust 8, 2023
By The Associated PressAugust 5, 2023
By Jeff John RobertsAugust 1, 2023
By Nicholas GordonAugust 1, 2023
By Jeff John RobertsJuly 31, 2023
SuccessGreta Gerwig downplays talk of a ‘Barbie’ sequel: ‘For me, at this moment, I’m at totally zero’
By Chris MorrisJuly 27, 2023
NewslettersJuly is the hottest month ever, and two ‘real-life versions of Mattel’s CSO Barbie’ are speaking up
By Peter VanhamJuly 27, 2023
LeadershipGap Inc. just hired the mastermind behind Mattel’s Barbie franchise turnaround as its new CEO. But is the troubled company even fixable?
By Phil WahbaJuly 26, 2023
CommentaryMicrosoft and Google’s chief sustainability officers: ‘CSO Barbie makes us proud, and a little worried. Here’s why’
By Melanie Nakagawa and Kate BrandtJuly 26, 2023
SuccessMargot Robbie’s mom funded her daughter’s dream by taking money from the mortgage. The ‘Barbie’ star says she counted every penny she owed, then wiped out the debt in one go
By Chloe TaylorJuly 26, 2023
RetailMattel’s shares have soared 33% in the run up to ‘Barbie.’ But the doll’s new Hollywood stardom isn’t expected to lift the company’s sales until later this year
By Thomas Buckley and BloombergJuly 25, 2023
SuccessA look into ‘Barbie’s’ $150-million genius marketing campaign: None of us really knew what the movie was about, but we still went
By Paige HagyJuly 25, 2023
LeadershipHow Mattel’s CEO dove into a culturally-challenged company losing hundreds of millions a year and emerged with a Barbie box office phenomenon
By Paige McGlauflinJuly 22, 2023
By Jane Thier and Joey AbramsJuly 21, 2023
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