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influencers

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Jimmy Donaldson taking a selfie
SuccessMrBeast’s $5 billion empire runs on generosity—but at a cost
By Preston ForeSeptember 26, 2025
Vodafone’s new ad proves even influencers can be replaced by AI
AIVodafone’s new ad proves even influencers can be replaced by AI
By Marco Quiroz-GutierrezSeptember 8, 2025
Young woman at work
SuccessBe careful boomers, your Gen Z coworker may be recording you — 9-to-5s aren’t just about climbing the ladder, they’re about content
By Jessica CoacciSeptember 6, 2025
Mick Hunt
SuccessThis podcaster went from a top insurance salesman to #1 on Apple Podcasts making $7 million a year. He tells Gen Z they just need a phone to copy him
By Preston ForeSeptember 6, 2025
Bessent
EconomyPodcasters, influencers make Trump White House’s list of jobs covered under no-tax tips list
By Fatima Hussein and The Associated PressSeptember 4, 2025
Davenport, Florida, Starbucks Coffee, outside exterior drive thru through.
RetailStarbucks hops on the health craze with protein coffee weight-loss influencers had been concocting in its drive thru for months
By Nino PaoliSeptember 4, 2025
How a Swedish influencer turned her following into a mega-successful brand that did $36 million in sales last year
NewslettersHow a Swedish influencer turned her following into a mega-successful brand that did $36 million in sales last year
By Emma HinchliffeSeptember 3, 2025
President Donald Trump and Robert F. Kennedy Jr. shake hands during a campaign rally in Glendale, Arizona in 2024.
LawExclusive: MAHA is reshaping Amazon’s Whole Foods and other consumer packaged goods companies’ supply chains more than tariffs right now, manufacturing platform CEO says
By Nino PaoliAugust 19, 2025
Rolex Land-Dweller watches displayed in a window
RetailGen Z was growing obsessed with luxury watches. New tariffs on Switzerland could cool the expensive hobby
By Nino PaoliAugust 17, 2025
Photo of Steven Wang
InvestingA 23-year-old CEO convinced his parents to open a custodial account in second grade. He fears meme stocks inflate Gen Z’s dreams of getting rich quick
By Nino PaoliAugust 15, 2025
Nav Karmacharya, a 23-year-old cybersecurity analyst, records himself speaking into a microphone for a TikTok, his phone propped up on his work desk.
SuccessMeet a 23-year-old cybersecurity influencer who gets hundreds of TikTok messages a day from Gen Z job seekers hungry for career advice
By Nino PaoliJuly 19, 2025
Gen z woman on phone in city.
SuccessStarbucks is hiring a fully remote dream role: making six figures to travel the world, make TikToks, and drink coffee
By Emma BurleighJune 10, 2025
MrBeast and Thea Booysen
SuccessBillionaire YouTuber MrBeast says he actually has ‘very little money’ and is borrowing cash from his mom to pay for his wedding 
By Eleanor PringleJune 3, 2025
people filming an advertisement
RetailBrands could start shunning AI for social media marketing and advertising, instead using their feeds to show off ‘proof of reality,’ consultant says
By Jennimai Nguyen and Marketing BrewMay 23, 2025
Tony’s Chocolonely: The small chocolate business became a $230 million success story by focusing on two things
SuccessTony’s Chocolonely: The small chocolate business became a $230 million success story by focusing on two things
By Emma BurleighMay 13, 2025
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Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centersplaceholder alt text
By Fortune EditorsApril 3, 2026
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech townsplaceholder alt text
By Fortune EditorsApril 2, 2026
Magazine
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometownplaceholder alt text
By Fortune EditorsApril 3, 2026
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