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Levi's

JFK, jr and Carolyn Bessette walk their dog in New York City.
Retail
Levi’s 517 jeans sales jump 25% thanks to ‘Love Story’ and the Carolyn Bessette Kennedy effect
By Molly Liebergall and Morning BrewApril 9, 2026
A mother works on her computer on a couch with her child in the background.
Workplace Culture
$683 billion in unpaid labor: How companies like Amazon, AARP, and Levi’s are easing the caregiving burden on women
By Jacqueline MunisMarch 12, 2026
Harmit Singh
Newsletters
Leading through tariffs: Advice from Levi’s veteran CFO
By Sheryl EstradaApril 14, 2025
Levi Strauss CEO Michelle Gass
Leadership
Beyoncé, baggy jeans, and denim dresses: Levi Strauss’s CEO is making a big bet on women’s fashion to grow the $6.4 billion brand
By Phil WahbaFebruary 24, 2025
Ursula von der Leyen holds up her hand during a speech
Politics
Europe’s revenge on U.S. tariffs will hit America where it hurts most, targeting treasured exports like bourbon, jeans, and motorcycles
By Raf Casert and The Associated PressFebruary 11, 2025
portrait of Jason Gowans
Newsletters
3 ways Levi’s puts the customer first online
By Nick RockelDecember 13, 2024
Michelle Gass at Fortune's MPW Summit in California
MPW
A Beyoncé song gave Levi’s a golden opportunity. Here’s how the CEO made it a campaign
By Jane ThierOctober 16, 2024
Why Levi’s CFO backed a Beyoncé ad campaign
Newsletters
Why Levi’s CFO backed a Beyoncé ad campaign
By Sheryl EstradaOctober 7, 2024
Man celebrating with arm up in front of a truck with Levi's logo as part of their voter registration initiative.
Features
A new voting turnout push from Levi Strauss focuses on community college students
By Fortune EditorsSeptember 25, 2024
female model wearing a cowboy hat and Levi's denim jacket
Newsletters
Levi’s CFO on the Western fashion trend and the brand’s ‘denim lifestyle’ strategy
By Sheryl EstradaJuly 16, 2024
Levi’s A.I. bootcamp is helping designers create denim of the future
Tech
Levi’s A.I. bootcamp is helping designers create denim of the future
By Stephanie CainMay 31, 2022
Reimagine-Work-CONVERSATION: LEADERSHIP IN CRISIS
Conferences
Leadership in crisis: Levi’s leaders focused on company culture and empathy to make it through 2020
By Andrew MarquardtFebruary 24, 2021
Levi’s is betting you’ll buy more of its jeans at Target than at a department store
Retail
Levi’s is betting you’ll buy more of its jeans at Target than at a department store
By Phil WahbaNovember 16, 2020
Levis Strauss CEO Chip Bergh on Leadership Next.
Leadership
Levi’s CEO on why it’s important to take a stand as a business leader
By McKenna MooreSeptember 1, 2020
Levi’s focuses on keeping customers’ attention online while stores are closed
Retail
Levi’s focuses on keeping customers’ attention online while stores are closed
By Phil WahbaApril 8, 2020
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By Sydney LakeJune 25, 2026
Success
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By Preston ForeJune 27, 2026
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse placeplaceholder alt text
By Sydney LakeJune 29, 2026
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