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Snickers
SuccessWhy Snickers still satisfies: trigger-based marketing
By MichaelAaron Flicker and Richard ShottonSeptember 30, 2025
NASA Administrator Sean Duffy, right, makes comments as the Astronaut candidate class of 2025 is introduced during a ceremony at the NASA Johnson Space Center in Houston, Monday, Sept. 22, 2025.
SuccessNASA just picked its newest astronauts—only 0.1% made the cut, with salaries topping $150K and a shot at landing on Mars
By Preston ForeSeptember 24, 2025
Cans of Pringles
RetailSnack stars are aligning as the FTC clears the $36 billion Mars-Kellanova merger for launch
By Dee-Ann Durbin and The Associated PressJune 26, 2025
Packs of M&M candy in production at a factory
NewslettersFortune Archives: Trouble in candy land
By Katherine RaymondApril 20, 2025
Young woman shops for chocolate in grocery store.
SuccessInside the small business success story of Tony’s Chocolonely, which rakes in $230 million yearly thanks to influencers and Gen Z values
By Emma BurleighApril 19, 2025
How we raised $10.5M to help satellites navigate an increasingly crowded orbit in the age of Musk
CommentaryHow we raised $10.5M to help satellites navigate an increasingly crowded orbit in the age of Musk
By Mark Stokes and Thomas ClaysonFebruary 25, 2025
Elon Musk, chief executive officer of Tesla Inc., and his son arrive at the Atreju convention in Rome, Italy, on Saturday, Dec. 16, 2023.
LeadershipElon Musk, father of 12, denies volunteering his own sperm to help seed a colony on Mars 
By Eva RoytburgJuly 11, 2024
Elon Musk
TechElon Musk says his religion is ‘one of curiosity,’ and it’s why he believes ‘we need more humans’ in space
By Steve MollmanJanuary 25, 2024
Jeff Bezos, Elon Musk say human population not nearly big enough: ‘If we had a trillion humans, we would have at any given time a thousand Mozarts’
TechJeff Bezos, Elon Musk say human population not nearly big enough: ‘If we had a trillion humans, we would have at any given time a thousand Mozarts’
By Steve MollmanDecember 16, 2023
NASA Mars Rover
TechThe robot that NASA sent to Mars shows the solution for the AI ‘replacement myth’ and ‘ghost work,’ says an author who embedded with the Rover team
By Janet Vertesi and The ConversationSeptember 24, 2023
Elon Musk wants to avoid another ‘rock tornado’ next time Starship launches. SpaceX just tested a way to prevent it 
TechElon Musk wants to avoid another ‘rock tornado’ next time Starship launches. SpaceX just tested a way to prevent it 
By Loren Grush and BloombergAugust 6, 2023
Bill Gates pictured in 2017.
SuccessBill Gates would rather invest in vaccines than go to Mars—even after becoming the ‘bogeyman’ of anti-vax conspiracy theories
By Chloe TaylorFebruary 3, 2023
Elon Musk dreams of dying on Mars—now he might be one of the pioneering colonists
TechElon Musk dreams of dying on Mars—now he might be one of the pioneering colonists
By Christiaan HetznerOctober 7, 2022
NASA Artemis press conference
LifestyleNASA just failed to launch a moon rocket—again
By Marcia Dunn and The Associated PressSeptember 3, 2022
NASA is offering $70k as a prize for the best design for a Martian metaverse to help train astronauts
TechNASA is offering $70k as a prize for the best design for a Martian metaverse to help train astronauts
By Chloe TaylorMay 19, 2022
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Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’placeholder alt text
By Fortune EditorsMarch 30, 2026
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strainplaceholder alt text
By Fortune EditorsMarch 31, 2026
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to competeplaceholder alt text
By Fortune EditorsMarch 30, 2026
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