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Shuntaro Furukawa, president of Nintendo Co., speaks during a news conference in Osaka, Japan, on Thursday, April 25, 2019. Nintendo gave a double dose of disappointment by posting earnings below analyst estimates and signaled that it would not introduce a highly anticipated new model of the Switch game console at a June trade show. Photographer: Buddhika Weerasinghe/Bloomberg via Getty Images
NewslettersNintendo’s 98% staff retention rate means the average employee has been there 15 years
By Nicholas GordonDecember 5, 2025
Nintendo’s secret to becoming a design powerhouse? Developers who have stayed at the company for decades
AsiaNintendo’s secret to becoming a design powerhouse? Developers who have stayed at the company for decades
By Nicholas GordonNovember 28, 2025
Nintendo Switch 2 on display
Arts & EntertainmentNintendo’s Switch 2 is on pace to outsell the Switch, the best-selling console in its 136-year history
By Chris MorrisAugust 1, 2025
Meta CEO Mark Zuckerberg during an event in Menlo Park, California, on Sept. 25, 2024. (Photo: David Paul Morris/Bloomberg/Getty Images)
NewslettersHow Mark Zuckerberg overhauled Meta’s approach to AI
By Andrew NuscaJuly 1, 2025
Amazon lost right to sell Nintendo Switch 2 amid sales dispute
RetailAmazon lost right to sell Nintendo Switch 2 amid sales dispute
By Matt Day and BloombergJune 30, 2025
Nintendo Switch 2 sets sales record in boon for games sector
TechNintendo Switch 2 sets sales record in boon for games sector
By Takashi Mochizuki and BloombergJune 11, 2025
BYD chairman Wang Chuanfu during the Auto Shanghai show on April 24, 2025 in Shanghai, China. (Photo: VCG/Getty Images)
NewslettersWill government intervention ease China’s price war?
By Andrew NuscaJune 6, 2025
Nintendo Switch 2 is now available. Here’s how to get your hands on one
RetailNintendo Switch 2 is now available. Here’s how to get your hands on one
By Chris MorrisJune 5, 2025
Nintendo’s Switch 2 could breathe new life into the video game giant—if Trump’s trade war doesn’t upend it all
MagazineNintendo’s Switch 2 could breathe new life into the video game giant—if Trump’s trade war doesn’t upend it all
By Nicholas GordonJune 5, 2025
U.S. President Donald Trump walks out of the Oval Office for a signing ceremony for S. 146, the Take It Down Act, in the Rose Garden of the White House in Washington, DC, on May 19, 2025.(Photo: Samuel Corum/Bloomberg/Getty Images)
NewslettersTrump signs AI deepfake bill into law
By Andrew NuscaMay 20, 2025
Jensen Huang
NewslettersAI is more valuable than cash on the global stage
By Andrew NuscaMay 19, 2025
Pirating games on your Nintendo Switch? Nintendo can render the system useless.
TechPirating games on your Nintendo Switch? Nintendo can render the system useless.
By Chris MorrisMay 12, 2025
Nintendo Switch 2’s preorder disaster: Painfully-long wait times, error messages, and canceled orders
RetailNintendo Switch 2’s preorder disaster: Painfully-long wait times, error messages, and canceled orders
By Wyatte Grantham-Philips and The Associated PressApril 24, 2025
Nintendo Switch 2 preorders start Thursday. Here’s your best chance of getting your hands on one
Arts & EntertainmentNintendo Switch 2 preorders start Thursday. Here’s your best chance of getting your hands on one
By Chris MorrisApril 23, 2025
Nintendo announces the pre-order date and final U.S. pricing for Switch 2
TechNintendo announces the pre-order date and final U.S. pricing for Switch 2
By Chris MorrisApril 18, 2025
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