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personal brand

Young woman at work
Success
Be careful boomers, your Gen Z coworker may be recording you — 9-to-5s aren’t just about climbing the ladder, they’re about content
By Jessica CoacciSeptember 6, 2025
person using a phone with social media app icons in the background
Leadership
The road to CEO enters its influencer era. How social media is reshaping leadership
By Lily Mae LazarusApril 7, 2025
AI robot hand and human hand connect.
Success
This 25-year-old was fired from her day job—Now, she and others are their own boss with the help of AI tutors
By Emma BurleighMarch 9, 2025
Like Meghan Markle, 80% of women take their husband’s surname after marriage. But experts warn it’s a big gamble
Success
Like Meghan Markle, 80% of women take their husband’s surname after marriage. But experts warn it’s a big gamble
By Orianna Rosa RoyleMarch 6, 2025
Ms. Rachel on TV.
Success
Multimillionaire YouTube star Ms. Rachel shares her secret formula to becoming the ‘Taylor Swift for kids’
By Emma BurleighJanuary 29, 2025
Worker in edgy outfit is on phone outside of office.
Success
Some Gen Zers are getting in trouble for not knowing how to dress at work—and experts say they’ve missed out on one huge fashion tip
By Emma BurleighJanuary 26, 2025
Jake Paul wears sunglasses and rubs his hands together while smiling.
Success
How a teen YouTube ‘problem child’ went from getting raided by the FBI to a multimillion-dollar business empire and cultlike following
By Sasha RogelbergJune 15, 2024
Smiling young woman in her living room making a video of herself
Success
Your personal brand is crucial for your next promotion and raise. Here’s how to create one
By Rachel ShinJuly 30, 2023
Leave Your Mark LLC founder and president Aliza Licht.
Success
One way to avoid losing your job to A.I.: Ensuring your personal brand doesn’t get ‘dusty,’ says DKNY’s former PR exec
By Jane ThierJune 25, 2023
Bill Cosby as Dr. Heathcliff 'Cliff' Huxtable and Keshia Knight Pulliam as Rudy Huxtable on the Cosby Show.
Commentary
Commentary: Everyone Loved Bill Cosby. Did His Brand Cover His Crimes?
By Tim CalkinsApril 30, 2018
Contortionist using laptop computer
Commentary
Why It’s a Good Idea to Wear Yoga Pants to Work
By Jess BarronFebruary 27, 2017
US-politics
Leadership
Mark Cuban Is Right: Donald Trump’s Campaign Is Hurting His Brand
By Geoff ColvinSeptember 30, 2016
How ‘America’s Next Top Model’ Made Tyra Banks a Better Businesswoman
Tech
How ‘America’s Next Top Model’ Made Tyra Banks a Better Businesswoman
By Kia KokalitchevaSeptember 28, 2016
It's a creative environment
Leadership
7 Signs You’re Not a Startup Anymore
By Mark FitzpatrickAugust 23, 2016
550215983
Leadership
Here’s Why Being a Thought Leader Isn’t Just Fluff
By Jeffrey HayzlettAugust 18, 2016
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Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunchplaceholder alt text
By Marco Quiroz-GutierrezJuly 1, 2026
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last yearplaceholder alt text
By Sydney LakeJune 25, 2026
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion winplaceholder alt text
By Diane BradyJuly 1, 2026
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