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Red Bull

Liam Lawson points in his Visa uniform.
Banking
Widely mocked Visa sponsorship of Red Bull renewed as chief insists ‘names become affectionate’ once people find a kind of connection
By Jenna Fryer and The Associated PressFebruary 19, 2026
Jurgen Klopp
Success
‘He was very proud, but never said it’: One of the greatest soccer managers alive on how his dad motivated him to work harder
By Nick LichtenbergOctober 20, 2025
Red Bull heir transfers $1.1 billion stake to Geneva trust firm
Finance
Red Bull heir transfers $1.1 billion stake to Geneva trust firm
By Anders Melin, Pui Gwen Yeung, Marton Eder and BloombergJune 3, 2025
J Dybantsa a member of the Utah Prep high school basketball team waves to the crowd during half time of the Brigham Young Cougars game.
Success
Meet the high school athletes making up to $2,000 a post from brand deals with Adidas and Red Bull
By Emma BurleighFebruary 5, 2025
LVMH scion lays out plan to bring Paris football club to the top
Retail
LVMH scion lays out plan to bring Paris football club to the top
By Benoit Berthelot and BloombergNovember 22, 2024
Max Verstappen’s undefeated home record is broken: Is this the beginning of the end for the Dutchman’s Formula One supremacy?
Lifestyle
Max Verstappen’s undefeated home record is broken: Is this the beginning of the end for the Dutchman’s Formula One supremacy?
By Richard Carter and AFPAugust 27, 2024
Susie Wolff, wearing a pink suit, smiles in front of a brown background.
Success
After making Formula 1 history, Susie Wolff is paving the sport’s on-track gender revolution: ‘I live with my elbows out’
By Sasha RogelbergJune 22, 2024
Christian Horner of Great Britain and Red Bull Racing with his wife Geri Halliwell during the F1 Grand Prix of Monaco at Circuit de Monaco
Lifestyle
Red Bull boss Christian Horner and wife Geri Halliwell are in a fight with neighbors over ‘disrespectful’ plans to build a swimming pool by an old churchyard
By Ryan HoggMarch 27, 2024
Red Bull Team Principal Christian Horner
Lifestyle
Christian Horner denies allegations of misconduct after trove of leaked nudes and illicit texts emerge just 36 hours before F1’s opening race
By Sasha RogelbergFebruary 29, 2024
Red Bull Racing boss Christian Horner facing probe over alleged ‘inappropriate behavior’
Lifestyle
Red Bull Racing boss Christian Horner facing probe over alleged ‘inappropriate behavior’
By Ryan HoggFebruary 6, 2024
Europe’s richest millennial is $615m richer after first payout from his family’s Red Bull fortune
Success
Europe’s richest millennial is $615m richer after first payout from his family’s Red Bull fortune
By Marton Eder and BloombergNovember 1, 2023
cans of Monster Energy Beverage
Retail
Red Bull needs to watch its back, according to analysts—it’s got an energy drink competitor from the U.S. which may steal its $70 billion-industry throne
By Prarthana PrakashAugust 15, 2023
Red Bull’s Dietrich Mateschitz, the Austrian billionaire who transformed F1, soccer, and energy drinks, dies at 78
Leadership
Red Bull’s Dietrich Mateschitz, the Austrian billionaire who transformed F1, soccer, and energy drinks, dies at 78
By Jim Vertuno and The Associated PressOctober 23, 2022
Photo of Aston Martin Red Bull Racing F1 car on the track.
Tech
How data helped keep Red Bull’s F1 team on track during the pandemic
By Jeremy KahnSeptember 19, 2020
CEO Daily: Saturday June 10, 2017
Leadership
CEO Daily: Saturday June 10, 2017
By Clay ChandlerJune 10, 2017
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