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Singles Day

Diego Piacentini stands in front of a body of water
Success
Meet the ex-Amazon exec who pitched Prime Day to Jeff Bezos—and turned the slowest shopping season into a $14.2 billion sales empire
By Dave Smith and Fortune IntelligenceJuly 8, 2025
Alibaba and JD’s decision to withhold Singles Day data punctures last chance to see a China consumption revival this year
Asia
Alibaba and JD’s decision to withhold Singles Day data punctures last chance to see a China consumption revival this year
By Lionel LimNovember 13, 2023
China’s Singles Day festival wraps up with $156B in estimated sales, Alibaba and JD.com reporting growth amid low expectations
Asia
China’s Singles Day festival wraps up with $156B in estimated sales, Alibaba and JD.com reporting growth amid low expectations
By Casey Hall and ReutersNovember 12, 2023
Chinese retail must adapt as Singles Day matures
Commentary
Chinese retail must adapt as Singles Day matures
By James Yang, Melanie Sanders and Jonathan ChengNovember 10, 2021
China’s Singles Day already tops Black Friday. Now holiday creep is making the world’s biggest shopping event even bigger
Retail
China’s Singles Day already tops Black Friday. Now holiday creep is making the world’s biggest shopping event even bigger
By Yvonne LauNovember 2, 2021
Nov. 11 is Alibaba’s biggest day of the year. Beijing rained on the parade
Retail
Nov. 11 is Alibaba’s biggest day of the year. Beijing rained on the parade
By Eamon BarrettNovember 11, 2020
The world’s largest shopping event is taking place not once—but twice—this year
Retail
The world’s largest shopping event is taking place not once—but twice—this year
By Eamon BarrettNovember 2, 2020
003 Fortune Global Forum November 18th, 2019 Paris, France 11:45 CHINA: NEW FRONTIERS FOR GROWTH LUNCH DISCUSSION For over a decade, China has been a powerful engine of the global economy. But the changing business landscape, spurred by automation, geopolitical shifts, and new consumer demands present unique challenges and new opportunities to turbocharge old business models. A roundtable discussion on gateways for growth in the new Chinese marketplace. Discussion Leaders: Bernard Charlès, Vice Chairman and CEO, Dassault Systèmes Li Zhenguo, President, LONGi Group Federica Marchionni, Chief Executive Officer and Group Strategy Officer, Secoo International Vincent Qiu, Chief Executive Officer, Baozun Gregor Theisen, Senior Partner, McKinsey Digital Asia, McKinsey & Company Annie Young-Scrivner, Chief Executive Officer, Godiva Sonny Wu, Chairman, GSR Capital Moderator: Adam Lashinsky, Executive Editor, FORTUNE; Co-chair, FORTUNE Global Forum Photograph by Stuart Isett for Fortune
Conferences
Social Media May Be Killing Makeup Sales in the West, But It’s Boosting Them in China
By David MeyerNovember 18, 2019
Workers sort out packages at a delivery company warehouse to be delivered to customers during "Singles' Day" -- the world's biggest 24-hour shopping event -- in Beijing on November 11, 2019. - Chinese consumers closed in on a new spending record November 11 during the annual "Singles' Day" frenzy, the world's biggest 24-hour shopping event, which kicked off this year with a glitzy show by US megastar Taylor Swift. (Photo by NOEL CELIS / AFP) (Photo by NOEL CELIS/AFP via Getty Images)
Newsletters
Can Singles’ Day Be Sustainable?
By Eamon BarrettNovember 12, 2019
Workers sort out packages at a delivery company warehouse to be delivered to customers during "Singles' Day" -- the world's biggest 24-hour shopping event -- in Beijing on November 11, 2019. - Chinese consumers closed in on a new spending record November 11 during the annual "Singles' Day" frenzy, the world's biggest 24-hour shopping event, which kicked off this year with a glitzy show by US megastar Taylor Swift. (Photo by NOEL CELIS / AFP) (Photo by NOEL CELIS/AFP via Getty Images)
Retail
China’s Singles’ Day Sales Blew Past Black Friday and Cyber Monday—in 7 Hours
By Naomi Xu ElegantNovember 11, 2019
coresight Research President Max Kahn at Fortune Global Tech Forum
Conferences
For Chinese Retailers, Influence Is a Luxury That Can’t Be Easily Bought
By Fortune EditorsNovember 8, 2019
NANJING, CHINA - OCTOBER 30: A staff member of Suning Yuhua Logistics Center sorts parcels to prepare for the upcoming 2019 Double 11 Global Shopping Festival, also known as Singles' Day, on October 30, 2019 in Nanjing, Jiangsu Province of China. (Photo by Fang Dongxu/VCG via Getty Images)
Retail
China’s Shoppers May Boycott U.S. Brands on Singles’ Day—an Event That’s Bigger Than Black Friday and Cyber Monday Combined
By BloombergNovember 4, 2019
Taylor Swift
Newsletters
BABA Boom!
By Clay Chandler and Eamon BarrettNovember 2, 2019
CHINA-ALIBABA-RETAIL-COMMERCE
Alibaba Sets Singles’ Day Record With $31 Billion in Sales
By BloombergNovember 11, 2018
Alibaba Singles' Day 2018
Alibaba Logs $1.44 Billion of Singles’ Day Sales in Minutes
By BloombergNovember 10, 2018
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