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a bartender serving glasses of Guinness
Retail
Johnnie Walker maker Diageo sees first sales drop since the pandemic—but Guinness and ready-made cocktails save the day
By Prarthana PrakashJuly 30, 2024
Explosion and fire at Mexican tequila factory kills at least 5
Health
Explosion and fire at Mexican tequila factory kills at least 5
By The Associated PressJuly 24, 2024
America’s changing demographics, which include a rising Hispanic population, also could account for the celebration’s popularity in the country.
Lifestyle
Cinco de Mayo may be boozier than New Year’s Eve and St. Patrick’s Day, a survey finds
By Sunny NagpaulMay 3, 2024
NBA legend Michael Jordan adds ‘his closest friends’ Derek Jeter and Serena Williams to tequila brand as it prepares global expansion
Retail
NBA legend Michael Jordan adds ‘his closest friends’ Derek Jeter and Serena Williams to tequila brand as it prepares global expansion
By Marco Quiroz-GutierrezMay 1, 2024
Tim Cook
Tech
Apple joins tech exodus to Florida— iPhone maker plans a 45,000 square foot office near Miami
By Anna J. Kaiser, Mark Gurman and BloombergApril 9, 2024
Don Julio maker Diageo reels from a profit-sinking inventory hangover as Latin America’s drinkers work through a pandemic spirits glut
Retail
Don Julio maker Diageo reels from a profit-sinking inventory hangover as Latin America’s drinkers work through a pandemic spirits glut
By Ryan HoggJanuary 30, 2024
Leo Ortega
Environment
California’s years of drought, water issues push spirit makers to grow agave—but they’re not allowed to call it mezcal or tequila
By Amy Taxin and The Associated PressNovember 5, 2023
Sean 'Diddy' Combs at the 2023 Met Gala: Karl Lagerfeld: A Line of Beauty held at the Metropolitan Museum of Art on May 1, 2023 in New York, New York.
Success
Drinks giant Diageo ends ‘broken’ relationship with Sean ‘Diddy’ Combs, accusing him of ‘refusing to honor his commitments’
By Chloe TaylorJune 28, 2023
Patron to enter the prestige tequila market
Lifestyle
Patron to enter the prestige tequila market
By Chris MorrisNovember 4, 2022
Kendall Jenner is seen on June 15, 2022 in LA.
Newsletters
How the success of Skims and Good American influence Kendall Jenner’s 818 tequila brand
By Emma Hinchliffe and Paige McGlauflinAugust 23, 2022
Dwayne Johnson’s Teremana Tequila eyes global expansion with Mast-Jägermeister deal
Retail
Dwayne Johnson’s Teremana Tequila eyes global expansion with Mast-Jägermeister deal
By Rachel KingFebruary 1, 2022
Cinco De Mayo Tequila
Lifestyle
7 tequilas and mezcals to celebrate Cinco de Mayo
By Chris MorrisMay 5, 2021
The Tequila Shortage Could Be Almost Over
Lifestyle
The Tequila Shortage Could Be Almost Over
By Rachel KingDecember 7, 2019
The Celebrity-Branded Liquor Market Is Oversaturated
Retail
The Celebrity-Branded Liquor Market Is Oversaturated
By John KellSeptember 21, 2019
Patrón’s Latest Release Is Its Oldest Tequila Ever—and You Can Probably Afford It
Retail
Patrón’s Latest Release Is Its Oldest Tequila Ever—and You Can Probably Afford It
By Emily PriceSeptember 17, 2019
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