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Virtual Reality

Meta’s multi-million-dollar Super Bowl ads may not just be about its smart glasses—but about selling Wall Street on Zuckerberg’s AI future
AI
Meta’s multi-million-dollar Super Bowl ads may not just be about its smart glasses—but about selling Wall Street on Zuckerberg’s AI future
By Marco Quiroz-GutierrezFebruary 8, 2026
Seniors relive their days of wanderlust and thrill-seeking with virtual reality. ‘It’s about all the memories that it brings back’
Travel & Leisure
Seniors relive their days of wanderlust and thrill-seeking with virtual reality. ‘It’s about all the memories that it brings back’
By Michael Liedtke and The Associated PressDecember 26, 2025
Mark Zuckerberg, chief executive officer of Meta Platforms Inc., during the Meta Connect event in Menlo Park, California, US, on Wednesday, Sept. 27, 2023. Meta Platforms Inc. introduced its latest lineup of head-worn devices, staking fresh claim to the virtual and augmented-reality industry just ahead of Apple Inc. pushing into the market. Photographer: David Paul Morris/Bloomberg via Getty Images
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
Tim Cook stands next to the Apple Vision Pro
Tech
Apple is suing a former senior employee, alleging he stole trade secrets about the $3,500 Vision Pro before taking a job at Snap
By Dave SmithJuly 2, 2025
Apple probes next frontier with new brain implant standard. But what it really needs is to sell more iPhones
Tech
Apple probes next frontier with new brain implant standard. But what it really needs is to sell more iPhones
By Verne KopytoffMay 13, 2025
ASICS, the 75-year-old sportswear maker behind the Onitsuka Tiger brand, gets into virtual reality with a new Pong-like video game
Tech
ASICS, the 75-year-old sportswear maker behind the Onitsuka Tiger brand, gets into virtual reality with a new Pong-like video game
By Nicholas GordonMarch 28, 2025
a man carries a mask for the production of semiconductor structures through the clean room
Newsletters
Intel and the Magnificent 7: A nightmare inside a bonanza
By Alexei OreskovicJanuary 2, 2025
Donald Trump and Elon Musk talk ringside.
Newsletters
Presidents and tech history, then and now
By Alexei OreskovicDecember 30, 2024
Gen X Ex-Google exec says he doesn’t record meetings: ‘If something is really important, I will remember’
Leadership
Gen X Ex-Google exec says he doesn’t record meetings: ‘If something is really important, I will remember’
By Orianna Rosa RoyleDecember 3, 2024
Mark Zuckerberg in a virtual-reality headset.
Commentary
Power doesn’t always mean profit: What builders of digital ecosystems can learn from the metaverse 
By François Candelon, Michael G. Jacobides and Katie RoundAugust 30, 2024
PJ Stephen of Valtech wearing an Apple Vision Pro.
Commentary
My Apple Vision Pro turned me into a bona fide Glasshole, again
By PJ StephenJune 20, 2024
Visitors stand in line at an IKEA coffee shop
Retail
Ikea will pay humans $17 an hour to work virtual jobs in its video game store
By Seamus WebsterJune 7, 2024
The Microsoft HoloLens 2 mixed reality headset
Tech
Microsoft is laying off workers at its Mixed Reality business as the technology that inspired Mark Zuckerberg to rename his company struggles
By Christiaan HetznerJune 4, 2024
Silicon Valley startups are invading the military market
Magazine
Silicon Valley startups are invading the military market
By Jessica MathewsMay 29, 2024
Will Dean, founder of Tough Mudder
Success
Tough Mudder’s millionaire founder lured investors for his immersive new gaming venture with a live demo and scoreboard to heighten ‘fear of missing out’
By Orianna Rosa RoyleMarch 24, 2024
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