• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
Lifemarriage

Researchers who have studied over 40,000 couples can predict divorce with 94% accuracy largely based on this communication error

By
Alexa Mikhail
Alexa Mikhail
Senior Reporter, Fortune Well
Down Arrow Button Icon
By
Alexa Mikhail
Alexa Mikhail
Senior Reporter, Fortune Well
Down Arrow Button Icon
January 18, 2024, 5:00 AM ET
Research from The Gottman Institute found couples who turn toward one another are less likely to get divorced.
Research from The Gottman Institute found couples who turn toward one another are less likely to get divorced. Klaus Vedfelt—Getty Images

Couples are always looking for the secret to success, especially as about 40% of first marriages end in divorce.

To explore the key to a long-lasting relationship, John Gottman, Ph.D., a relationship and marriage researcher and therapist, cofounded The Gottman Institute, alongside his wife, psychologist Julie Gottman, Ph.D. The institute provides data on divorce probability and tips for successful marriages. 

After decades of research and observing thousands of couples, the institute’s research arm has distilled the most common relationship pitfalls leading to divorce. The Gottmans have predicted the odds of divorce with 94% accuracy since their research of the behavior of over 40,000 couples over the years. So, what’s the secret to success? 

It may sound simple, but whether or not a couple “turns toward” one another can make a massive difference in the relationship’s longevity.

“When a couple turns toward each other, they make and respond to what we call ‘bids for connection,’” the Gottmans penned in a CNBC article.

What is ‘turning toward’ one another?

While turning toward can look like a small gesture of acknowledgement and care, it signals to your partner that they are being seen, heard, and appreciated. 

“Bids can range from little things, like trying to catch your attention by calling out your name, to big things, like asking for deeper needs to be met,” the Gottmans write. 

Happy couples turn toward their partner 20 times more than couples in distress, according to The Gottman Institute.

Six years after the wedding, couples who stayed together turned toward one another 86% of the time compared to 33% of the time for couples who got divorced. 

The Gottman Institute found that the response to a bid is a critical part of a healthy marriage, no matter the subtlety. Bids usually contain a subtext, where “come make a cheese board with me” also means “join me on an adventure” or “I want to spend quality time with you.” While it may be counterintuitive, missing a bid can be more harmful than rejecting one altogether. At least if you say you cannot do something or respond at the given time, you are still acknowledging the bid. 

The Four Horseman

According to further research from The Gottman Institute, four negative communication styles, deemed the Four Horseman, also heavily predicted divorce: criticism, contempt, defensiveness, and stonewalling. 

To counter these predictive outcomes, practice articulating your needs, taking responsibility when needed, and remembering your fondness for one another. Stonewalling, in particular, can look like “tuning out, turning away, acting busy, or engaging in obsessive or distracting behaviors,” according to The Gottman Institute, which is contrary to turning toward. 

So the next time your partner asks you to watch a funny YouTube video, don’t walk away. Better yet, lean in and watch along.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Alexa MikhailSenior Reporter, Fortune Well
LinkedIn iconTwitter icon

Alexa Mikhail is a former senior health and wellness reporter for Fortune Well, covering longevity, aging, caregiving, workplace wellness, and mental health.

See full bioRight Arrow Button Icon

Latest in Life

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Life

woman holding coffee in a to-go cup
LifestyleNutrition
Starbucks responds to America’s protein craze by testing a special new latte
By Beth GreenfieldJune 11, 2025
11 months ago
Why drinking sugar may be worse than eating it
LifestyleNutrition
Why drinking sugar may be worse than eating it
By Beth GreenfieldJune 10, 2025
11 months ago
Young hiker drinking from reusable water bottle
LifestyleNutrition
Your reusable water bottle may be a breeding ground for strep and fecal bacteria. Here’s how to keep it clean
By Amanda LoudinJune 10, 2025
11 months ago
This plant compound could lower your risk of heart disease and diabetes, according to new research
LifestyleNutrition
This plant compound could lower your risk of heart disease and diabetes, according to new research
By Ani FreedmanJune 4, 2025
1 year ago
Author John Green has advice for Gen Z to ‘shrink the empathy gap’
LifestyleGen Z
Author John Green has advice for Gen Z to ‘shrink the empathy gap’
By Alexa MikhailMay 31, 2025
1 year ago
Protein bars may not have the health benefits that you think, study finds
LifestyleNutrition
Protein bars may not have the health benefits that you think, study finds
By Ani FreedmanMay 30, 2025
1 year ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
18 hours ago
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
Politics
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
By Jason MaMay 16, 2026
8 hours ago
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
Future of Work
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
By Jake AngeloMay 16, 2026
22 hours ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
4 days ago
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
Success
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
By Preston ForeMay 13, 2026
4 days ago
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisMay 16, 2026
18 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.