• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Exclusive

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

User-enhanced software: An open suggestion for Adobe or Microsoft (or others)

By
Jon Fortt
Jon Fortt
Down Arrow Button Icon
By
Jon Fortt
Jon Fortt
Down Arrow Button Icon
November 20, 2006, 4:52 AM ET

Handskeyboard

I’ve become convinced that the next big leap in software won’t be built by programmers. It will be built by software users.

I had this epiphany during a meeting several days ago with Adobe Fellow Martin Newell and imaging director Dave Story. Newell was talking about the pace of innovation in facial recognition technology, and how Adobe Systems (ADBE) is working toward the day when its Photoshop image editing software will be able to “understand” images not simply as a collection of pixels, but as unique objects – when it will be able to search a batch of files and find not just file names, but pictures of

cats, or pictures with women wearing blue hats.

The best and fastest way for Adobe to accomplish this, it seems to me, is to get its giant installed base of software users involved.

Take facial identification as an example. Adobe already has software that can find a face in a photograph. What if it let Photoshop users tag the faces in their photos, and share that data with the rest of the world? For example, a person could add metadata specifically to the part of a photo that contained the face, and identify that face as belonging to “Angelina Jolie”; the person could choose either to share that information just within his trusted group, or to send that information to Adobe’s central database.

A savvy move by Adobe would be to devise a system for giving software users credit for their contributions; taking a cue from Digg, it could award them points based the number of valid face identifications they submit.

Adobe could then use this information to build an amazingly valuable tool that could identify photos of Angelina Jolie, even if they haven’t been tagged; or, just as valuable, it could identify photos of people who look like Angelina Jolie. The more people contributed to this database, the more capable it would become. It could include cars, clothing items, collectibles. Eventually it could even include video.

Adobe is in a unique position to start building such a user-enriched database since it owns Photoshop, the ideal platform on which people could do the tagging. But if Adobe doesn’t do this, it would also be a smart disruptive move for Google (GOOG), Yahoo (YHOO) or Microsoft (MSFT). Adobe is in the best position to successfully build such a community, but Google, Yahoo and Microsoft have more to gain from doing it. Not only could they sell ads around user image searches, they could sell photos and video related to the searches. (Google bought an image search company a few months ago; Yahoo owns Flickr; and Microsoft Chairman Bill Gates, who owns a stock image company, has plenty of them to sell.)

I have to note that if a company were to build such a user-powered database, it would have to be very careful about the inherent trust and privacy issues. It’s one thing if people can do online searches to find text about you; it’s quite another if they can search for photos of you that a random stranger might have snapped at a concert over the weekend.

Still, I think the right company can answer those concerns and bring forth a product like this. And I should note, the concept of user-refined software works far beyond image recognition. Almost any application you can think of could benefit from it; Intuit (INTU) could use it to let users tag and organize merchants, so Quicken users can better track and organize spending by category. (Imagine a charity’s community had tagged it not only “charity” but also “health,” or “children” or “religious.”) Restaurants could be tagged by the type of food they serve, so people could see how much they’re spending on fast food versus candlelit dinners.

The idea is to get the community to do the work of improving the product, and letting them share in the benefits as a reward. It’s already working on the Web, as we’re learning from Digg, Yelp, Amazon (AMZN), eBay (EBAY) and other sites where people gain status in a community by contributing valuable data.

It’s time to bring that revolution to mainstream software.

About the Author
By Jon Fortt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Mortgage rates today, May 18, 2026
Personal Financemortgages
Mortgage rates today, May 18, 2026
By Glen Luke FlanaganMay 18, 2026
18 minutes ago
Current refi mortgage rates report for May 18, 2026
Personal FinanceReal Estate
Current refi mortgage rates report for May 18, 2026
By Glen Luke FlanaganMay 18, 2026
18 minutes ago
Current ARM mortgage rates report for May 18, 2026
Personal FinanceReal Estate
Current ARM mortgage rates report for May 18, 2026
By Glen Luke FlanaganMay 18, 2026
18 minutes ago
Top CD rates today, May 18, 2026: Lock in up to up to 4.20%
Personal FinanceBanks
Top CD rates today, May 18, 2026: Lock in up to up to 4.20%
By Glen Luke FlanaganMay 18, 2026
18 minutes ago
Donald J. Trump
C-SuiteDonald Trump
EXCLUSIVE: An hour in the Oval Office with the CEO-in-Chief, President Trump
By Alyson ShontellMay 18, 2026
19 minutes ago
While Detroit blinked on EVs, the Iran war has handed Chinese automakers the opportunity of a lifetime
North AmericaAutos
While Detroit blinked on EVs, the Iran war has handed Chinese automakers the opportunity of a lifetime
By Marco Quiroz-GutierrezMay 18, 2026
1 hour ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
2 days ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
5 days ago
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
Economy
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
By Jason MaMay 17, 2026
14 hours ago
'No one was coming to save me': How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn't fix
Success
'No one was coming to save me': How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn't fix
By Sydney LakeMay 17, 2026
20 hours ago
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
Politics
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
By Jason MaMay 16, 2026
1 day ago
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
Innovation
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
By Jason MaMay 16, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.