• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

World’s biggest companies: Still xenophobic, after all these years

By
Pankaj Ghemawat
Pankaj Ghemawat
and
Herman Vantrappen
Herman Vantrappen
Down Arrow Button Icon
By
Pankaj Ghemawat
Pankaj Ghemawat
and
Herman Vantrappen
Herman Vantrappen
Down Arrow Button Icon
June 24, 2013, 11:25 AM ET
Add Fortune on Google for similar content.

FORTUNE — One of the most striking takeaways from a panel on go-to-market strategies at the Fortune Global Forum in Chengdu, China earlier this month was the international diversity in the C-suite of the companies represented.

Carlos Gutierrez, former U.S. Commerce Secretary, pointed out that his predecessor as CEO at Kellogg (K) was an Australian and his successor a Canadian. Brazilian Carlos Brito runs ABInBev, which is by far the world’s largest brewer but sells only one-quarter of its beer in Brazil. (ABInBev’s chairman, Kees Storm, is Dutch, by the way). Li Shufu, the founder-chairman of Geely, the standard-bearer of globalization among Chinese automakers, recently generated headlines when his company swallowed Volvo of Sweden — with nearly five times Geely’s revenues. His plans to bring Volvo production to China, starting with a plant in Chengdu, will result in non-Chinese holding key roles within the Chinese operations. And earlier at Fortune’s Global Forum, we heard from Yuanqing Yang, CEO of Lenovo, whose top management team of 14 includes nationals from seven different countries.

As encouraging as it is to see such multiculturalism at the top of these organizations, the reality is that these examples are unrepresentative. Only 14% of the Fortune Global 500 have a CEO from outside the country where the company is headquartered. The percentage of non-native CEOs is significantly lower for smaller, less international companies — and rises to 31% for the 100 largest nonfinancial, transnational corporations in the world. The percentage of non-native directors is about the same at those 100 companies.

MORE: Why the economy can’t save stocks from Bernanke

Most often, big companies have only one outsider in the top ranks, a lone ranger who may feel too alone. (Imagine the difficulty of being the only foreigner in Lenovo’s top management team.) Non-natives also tend to be disproportionately from the same region as where the company is headquartered, suggesting regional as well as home bias. Many of the exceptions to these patterns are the results of cross-border mergers or acquisitions, as at ABInBev (BUD). But for every such case of success, it is easy to specify a failure, e.g., the unworkable power sharing between French and American co-CEOs at Alcatel-Lucent (ALU) after the two companies merged.

Nor does the incidence of top-level globalization seem to be increasing very rapidly. The 14.4% incidence of non-native CEOs in the Fortune Global 500 in 2012 is up only from 13.6% in 2008: at this rate, it would take almost until 2200 to get up to 50%. Note that Switzerland leads the world in terms of the incidence of non-native CEOs in the Fortune Global 500. The U.S. falls right at the global average of 14% non-native CEOs. Only one of the Fortune Global 500 companies from the BRIC countries is led by a non-native.

Part of the reason for this shortage of foreign executives: cross-border assignments have suffered significant cutbacks in recent times. According to one study, the proportion of expatriates in senior management roles at multinationals in China, India, Brazil, Russia, and the Middle East declined from 56% to 12% from the late 1990s to the late 2000s. Data on a small sample of large companies suggest that the proportion of expatriates in large global companies is usually less than 1% of total employment — often only around 0.1%. There is also evidence that at U.S. and European multinationals, expatriates tend to take longer to ascend the corporate ladder than managers who stay at home. And managers, not just researchers, see this happening. Thus, while more than 60% of respondents to a recent survey conducted during EIU’s Talent Management Summit agree that a posting in a major emerging or developed markets should in principle help one’s career prospects, only 27% believe this is reflected in their company’s talent development strategy. About the same percentage say their firm has no policy towards ex-pat postings, and 37% assert that the organization always tries to recruit local staff for all key roles.

Why does all this matter? Think, first of all, about the message that companies send to their talent pool by consistently selecting native leaders at the top. When ambitious middle managers and young high-potentials working in foreign markets see their career progress artificially limited, they are likely to seek opportunities elsewhere. Thus, according to a Corporate Executive Board survey, highly skilled Chinese professionals’ preference for working in multinational over domestic companies in 2010 was only half as strong as it was in 2007. At a time when companies routinely cite the lack of qualified managers as the key constraint on their ability to implement their global strategies, the results are chilling.

MORE: A new era for the U.S. dollar

Beyond that, there is also the direct effect on the top leadership itself. One research study concludes that, “while both professional experiences and cultural socialization contribute to the shaping of executives’ strategic mindset, national values are stronger predictors of executive decision making.” If senior leaders were perfectly cosmopolitan and equally effective anywhere, such a lack of diversity at the top would not matter as much — but they aren’t. In fact, research on team problem solving suggests that diverse teams are more likely to come up with creative solutions.

What can companies do about it? Obviously, inducting non-natives into the top management team or the board is easier than deliberately setting out to pick a nonnative CEO — although it is important to move beyond tokenism. Other ideas include

  • Rotating country managers between countries (as opposed to only exporting managers from company headquarters);
  • Allowing managers from other countries to spend time at headquarters (Frank Appel, the CEO of Deutsche Post DHL, actually tracks the number of nationalities working at headquarters in Bonn);
  • Establishing divisional or business headquarters outside the home country. General Electric’s (GE) health care unit is moving the headquarters of its X-ray business from Waukesha, Wisc. to Beijing;
  • Celebrating the success of managers from other countries when they move up the ranks;
  • Using corporate universities to bring leaders together, and reserving spots for non-natives in particular (Daimler Benz recently decreed that half of the participants in its development program for young managers must be from outside Germany);
  • Emphasizing multinational taskforces and cross-border project work (a major emphasis at Cemex (CX), for example);
  • When making acquisitions, ensuring that the quality of the target company’s international talent pool is among the key assessment criteria; and
  • Making sure that non-natives in the organization don’t systematically end up on a slow track, as it seems to happen quite often.

In addition to this corporate agenda, there is an agenda for individual transformation as well, for which individuals have to take primary responsibility. At Chengdu, Secretary Gutierrez stressed that  “there is nothing more flattering than cultural curiosity.” Nor more educational, he might have added.

Pankaj Ghemawat is the Rubiralta Professor of Global Strategy at IESE and the author of World 3.0; Herman Vantrappen is the managing director of Akordeon, a strategic advisory firm based in Brussels.

About the Authors
By Pankaj Ghemawat
See full bioRight Arrow Button Icon
By Herman Vantrappen
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

U.S. Treasury Secretary Scott Bessent
EconomyDebt
AI’s $2.2 trillion deficit fix is already half fake, economists say
By Tristan BoveJuly 2, 2026
2 hours ago
s
Personal FinanceSports
The sports economy is unaffordable at the bar, let alone the stadium
By Catherina GioinoJuly 2, 2026
2 hours ago
m
Politicsfraud
Trump fights fraud by freezing funding for New York’s Medicaid Fraud Control Unit
By Ali Swenson, Geoff Mulvihill and The Associated PressJuly 2, 2026
2 hours ago
Anthropic CEO Dario Amodei
AIEye on AI
Anthropic’s Fable model is back. But U.S. AI policy is still a mess
By Jeremy KahnJuly 2, 2026
2 hours ago
sb
North AmericaU.S. Department of the Treasury
Scott Bessent goes after the top Mexican cartel’s new billion-dollar business: gas stations
By Fatima Hussein and The Associated PressJuly 2, 2026
2 hours ago
t
PoliticsWhite House
Trump trots out the C-word — communism — not getting the memo that capitalism has been largely discredited with Gen Z
By Steven Sloan and The Associated PressJuly 2, 2026
3 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
8 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
1 day ago
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
Success
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.