• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win

Marijuana manufacturing 2.0

By
Jane Porter
Jane Porter
Down Arrow Button Icon
By
Jane Porter
Jane Porter
Down Arrow Button Icon
February 12, 2014, 4:28 PM ET
Add Fortune on Google for similar content.

FORTUNE — Matthew Cohen wants his startup TRiQ to be the Toyota of marijuana manufacturing. The company, which opened its doors in Ukiah, Cal. in 2013, has a long way to go. But already, TRiQ is partnering with software and manufacturing companies outside the cannabis industry in an attempt to revamp the way marijuana is being produced. “Toyota is one of our idols,” Cohen says. “How they took car manufacturing systems and totally reinvented it — that’s similar to what we are trying to do for cannabis now.”

Meanwhile, up north, just outside of Detroit, Sam Alawieh, CEO and founder of the pharmaceutical company RXNB, has developed closed-door climate bay technology to replicate the exact environment of 50 different strains of marijuana in a controlled and sterile manufacturing environment. Alawieh, whose background is in pharmacology, has 32 patents pending on marijuana-related technologies. “People have been focused on access,” he says. “But the second-wave evolution is about predictability and accountability.”

The legal marijuana market in the U.S. is expected to grow 64% in 2014 to $2.34 billion, according to ArcView Group, a cannabis industry-focused investment group. In five years, ArcView estimates that figure will reach $10.2 billion. Recognizing marijuana’s growing market potential, companies big and small are scrambling to get ideas patented. But until the federal government — which ironically has its own health patent on marijuana — changes its classification from a Schedule 1 drug, many investors and businesses are loath to risk involvement in the market.

MORE: How marijuana munis could save the states

Still, technology is exploding in the marijuana industry as a growing number of states move toward legalization, with innovations ranging from production equipment to vaporizers to products created with THC extracts. In the areas of manufacturing and software, there’s a tremendous market to be tapped, says Justin Hartfield, CEO of Weedmaps.com and founder of the private equity group Emerald Ocean Capital, which focuses on the cannabis industry.

Realizing the need to streamline and improve the production process, companies are trying to figure out how to grow, harvest, and process marijuana in the most efficient, controlled, and effective way possible. TRiQ has a patent out on a technology to dry marijuana in a way that kills specific molds dangerous to immune-deficient patients. They’ve partnered with a software company that develops pharmaceutical management programs, a manufacturer making Near-Infrared testing technology, and greenhouse engineers from Holland creating large-scale greenhouses that are entirely mechanized. “It’s all part of our vision to get everything into a whole system design,” says Cohen.

Much of the technology happening in the growth market involves LED lighting, which offers growers a more sustainable sophisticated lighting source to grow indoors. Among the technology Alawieh is working on are patents that look at how to enrich the growth cycle of specific strains at the cellular level, with the potential to create crops that bloom continuously, rather than seasonally, yielding more marijuana per plant.

Alawieh has licensed RXNB’s technology to CEN Biotech, an offshoot of the publicly traded company Creative Edge Nutrition, based just outside of Detroit. The company broke ground on a $12 million manufacturing facility in Ontario, Canada and plans to grow and sell 1.3 million pounds of medical marijuana this year in the Canadian market. “Everything will be completely computer-automated,” says Bill Chaaban, CEO of Creative Edge Nutrition, which has made its bread and butter selling nutritional supplements and energy drinks in the U.S. “You’re not going to have a guy walking around with a ponytail and jeans.”

MORE: Colorado pot laws help Mile-High City’s appetite for real estate to grow even higher

For Chaaban breaking into the Canadian market was a viable alternative to the U.S., particularly as patient accessibility grows more lax in British Columbia. But while companies like Creative Edge Nutrition can’t legally grow or sell medical marijuana in the U.S., that doesn’t mean they aren’t preparing for the law to change. CEN Biotech also has a subsidiary in Michigan, and Chaaban is scouting locations for a U.S. manufacturing facility. “We’ve set it up to have the infrastructure in place for when we do see a change in federal law, so that everything is [ready],” he says.

To date, medical marijuana use is allowed in 20 states and the District of Columbia. But while Colorado and Washington already having burgeoning retail industries, in nearly half the states where cannabis can legally be prescribed, there is no retail market — not yet at least.

Businesses are acting cautiously. Technically, the federal government can raid and confiscate marijuana even in states where the drug has been legalized for medicinal purposes. Cohen knows this firsthand. Before founding TRiQ, he ran Northstone Organics Collective in Medocino County, Cal., which in compliance with state laws, grew marijuana that supplied the collective’s 1,700 members until October 2011, when federal agents unexpectedly showed up with chainsaws and rifles, destroying and confiscating all 99 plants.

Cohen’s newest undertaking lies not in growing, but in helping to address some of the challenges growers face — from bottlenecks caused by inadequate drying methods to keeping marijuana fresh on the shelf year-round to preventing mold contamination — using technology.

MORE: Medical cannabis distributor becomes mayor of California town

Others in the industry have been working at putting an infrastructure in place to legitimize and systematize the industry. Rob Hunt, executive vice president and director of Growlife Inc., (PHOT) a publicly traded company in Carson, Cal. that makes and markets horticulture with a focus in cannabis, recently announced an initiative called the Gift Program, in which they will fund large-scale growth operations and technology. The company has bought a 25% stake in CEN Biotech and is also working on a distribution technology that would place kiosks into dispensaries in order to digitize and secure patient transactions.

But given marijuana’s still relative newness to the legal marketplace and its federal black-market status, there’s virtually no large-scale research being done on the actual physiological effects various strains of cannabis have on the body. “Picture going back a hundred years before we knew what we know about medicine now,” Hunt says. “There’s a lot of that still with cannabis. Most dispensary owners are really wishing they had better access to the analytical information associated with genetic mapping.”

Still, progress is being made. “Watch what happens with technology in the next two to three years,” Hunt says. “As legislation changes and as the marketplace becomes less restrictive, you will see smarter and smarter people enter the space.”

About the Author
By Jane Porter
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Trump’s 927-page disclosure is just a normal Tuesday for direct indexing and crypto wealth managers
InvestingDonald Trump
Trump’s 927-page disclosure is just a normal Tuesday for direct indexing and crypto wealth managers
By Catherina GioinoJuly 1, 2026
7 hours ago
US President Donald Trump sits in silence with his hands folded on top of each other.
CryptoDonald Trump
Inside Trump’s $1.4 billion crypto empire: Altcoins, Bitcoin—and a stake in Michael Saylor’s Strategy
By Camila Grigera NaónJuly 1, 2026
8 hours ago
The 6 Best Exercise Bikes of 2026: Fitness Expert Reviewed
HealthDietary Supplements
The 6 Best Exercise Bikes of 2026: Fitness Expert Reviewed
By Christina SnyderJuly 1, 2026
8 hours ago
Mark Zandi, Moody's chief economist.
EconomyU.S. economy
‘It’s fair to ask whether it was worth it’: The Iran war has cost Americans $1,000 per household—and that’s a conservative estimate, Mark Zandi says
By Tristan BoveJuly 1, 2026
11 hours ago
Melania Trump NFT earnings surge 28x in 2025 as the First Lady rakes in nearly $17 million in total earnings, filing shows
PoliticsDonald Trump
Melania Trump NFT earnings surge 28x in 2025 as the First Lady rakes in nearly $17 million in total earnings, filing shows
By Mia OsmonbekovJuly 1, 2026
11 hours ago
Donald Trump sits at his desk in the Oval Office, smiling and with his hands folded in front of him.
PoliticsDonald Trump
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
12 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
22 hours ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
By Diane BradyJuly 1, 2026
20 hours ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
16 hours ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.