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PoliticsDonald Trump

Melania Trump NFT earnings surge 28x in 2025 as first lady rakes in nearly $17 million in total earnings, filing shows

By
Mia Osmonbekov
Mia Osmonbekov
News Fellow
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By
Mia Osmonbekov
Mia Osmonbekov
News Fellow
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July 1, 2026, 2:04 PM ET
Melania Trump raked in over $17 million from her book, movie, and NFT sales combined.
Melania Trump raked in over $17 million from her book, movie, and NFT sales combined. Anna Rose Layden—Getty Images
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Melania Trump made 28 times as much income from NFTs in 2025 as she did the year before, according to a 2026 annual federal disclosure report. Of her roughly $17 million in total earnings, she raked in $6 million from the digital collectibles. 

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The page of the report listing her assets and income states Melania Trump earned over $10.7 million from the Melania film; over $6 million from the sale of NFTs and other collectibles; and over half a million from her Melania memoir. 

The new report arrives in a wave of federally required financial disclosures that reveal a stunningly large amount of crypto-related holdings for the Trump family. The president and his sons alone added over $2 billion to the family coffers through their crypto ventures. 

The first lady has launched multiple NFT collections over the past five years, with the previous disclosure report showing she made $216,710.74 from them in 2024, meaning that 2025’s figure was roughly 28 times as large. 

Melania announced the launch of her first NFT, Melania’s Vision—a watercolor of her eyes—in December 2021, available for purchase only in the second half of that month. She said a portion of the proceeds would go toward children aging out of foster care. It cost $150. 

Her next NFT collection, Head of State, sold at auction for $180,000 in January 2022, but Bloomberg reported the blockchain evidence suggested the transaction came from Melania’s wallet instead of another buyer. The opening bid for the NFT was $250,000. 

Her POTUS TRUMP NFT collection also launched in 2022, priced at $50 each, to commemorate “important moments in our Nation’s history,” according to Melania, and she launched a similar USA-themed collection in June 2023 with the same price tag.

The Trump Organization and the White House did not immediately respond to Fortune’s requests for comment.

Her website currently lists a digital collectibles section with sold-out NFTs: On the Move, The MetaRose, Women’s History Month Collection, Head of State, and Melania’s Vision.

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