• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

2

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

3

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

1

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

2

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

3

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

At SXSW, it’s an iTunes world

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
March 14, 2014, 9:14 PM ET
Add Fortune on Google for similar content.

Soundgarden’s Chris Cornell films the audience with his iPhone. Photo: Richard Kerris.

FORTUNE — You might think that the music album died when iTunes caught on, letting customers buy the songs they want — and only those songs — for $0.99 apiece. But that’s not how the headliners at Apple’s (AAPL) iTunes Festival in Austin, Texas, see it.

I’ve spoken to a number of musicians this week about the digital music market and what it’s like selling their songs on iTunes, and to my surprise they are still focused on the album. They see it as a collection of work from a particular period in their career.

“I think what’s changed is how young people approach it,” says Soundgarden’s Chris Cornell. “Sometimes people are less likely to sit and listen to an entire album, but we are clearly an album-oriented band. I don’t see us ever not being like that — it’s what we do and who we are.”

“Our fans know, they are going to sit and listen to a record, instead of the one hit song that’s been playing on the radio,” adds Ben Shepherd, Soundgarden’s bass player.

Soundgarden’s fans might be listening to whole albums, but most music buyers aren’t. According to Nielsen SoundScan, sales of analog music — a rough proxy for album sales — fell to 4.25 million units for the week of Jan. 12, their lowest level ever.

Meanwhile songs are being downloaded from iTunes at the rate of nearly 150 million a week, 21 million songs a day, 15,000 per minute.

That gives iTunes — with a catalog of 26 million songs in 119 countries and total sales, as of February, of more than 25 billion songs — a certain clout in the marketplace. If the timing and the artist are right, and if Apple can secure an an iTunes exclusive, as it did with Beyoncé in December, iTunes can move a lot of albums. A record 828,000 copies of her self-titled BEYONCÉ album were downloaded in three days, a iTunes record.

“As a fan, I still buy albums, whether they’re downloads from iTunes or not,” says Sebu Simonian from the band Capital Cities. “I think a lot of fans still function that way. Most bands still follow that same formula of putting out a collection of songs — these days, it just happens to be digital.”


Dalrymple

“The separation between the artist and the listener is getting smaller every day,” says Daniel Platzman the drummer for Imagine Dragons, which played Tuesday. “Yes, albums are great and the artwork is great, but our show is being streamed to millions of people tonight — that never would have happened back in the day.”

“There is something very personal about a record collection,” says Dan Reynolds, Imagine Dragons’ singer. “You can be sad about it [the change to digital] or you can embrace it. As artists we are still trying to create something that is very personal for our fans.”

Soundgarden’s Chris Cornell, an iTunes user, says he still buys music like he used to — an album at a time.

“If I hear a song a really like, I buy the whole record, I never just buy that one song,” said Cornell. “One song would get lost in your iPod list of thousands of songs.”

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

After a nearly 800% explosion, this AI supplier is about to make its U.S. debut and could signal if the market can still boom—or is headed for a bust
AItech stocks
After a nearly 800% explosion, this AI supplier is about to make its U.S. debut and could signal if the market can still boom—or is headed for a bust
By Jason MaJuly 5, 2026
1 hour ago
Humanoid robot holding soccer ball.
InnovationSports
Meet the soccer-playing humanoid robot that just delivered the game ball at the Brazil v. Norway FIFA World Cup match
By Catherina GioinoJuly 5, 2026
3 hours ago
The supertanker tycoon making millions on Hormuz shuttle runs
EnergyShipping
The supertanker tycoon making millions on Hormuz shuttle runs
By Weilun Soon, Alex Longley, Anthony Di Paola and BloombergJuly 5, 2026
3 hours ago
FIFA allows U.S. star Balogun to play Belgium despite red card
North AmericaSoccer
FIFA allows U.S. star Balogun to play Belgium despite red card
By Yash Roy, Maria Paula Mijares Torres and BloombergJuly 5, 2026
3 hours ago
Alibaba gets reprieve on lobbying ban tied to DoD blacklist
LawChina
Alibaba gets reprieve on lobbying ban tied to DoD blacklist
By Kate O'Keeffe and BloombergJuly 5, 2026
4 hours ago
The stock market is about to suffer a ‘snapback’ and will lose much of this year’s gains as ‘speculation is hitting extreme levels,’ BofA warns
InvestingS&P 500
The stock market is about to suffer a ‘snapback’ and will lose much of this year’s gains as ‘speculation is hitting extreme levels,’ BofA warns
By Jason MaJuly 5, 2026
5 hours ago

Most Popular

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
2 days ago
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
3 days ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
3 days ago
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
11 hours ago
The stock market is about to suffer a 'snapback' and will lose much of this year's gains as 'speculation is hitting extreme levels,' BofA warns
Investing
The stock market is about to suffer a 'snapback' and will lose much of this year's gains as 'speculation is hitting extreme levels,' BofA warns
By Jason MaJuly 5, 2026
5 hours ago
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
Success
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
By Orianna Rosa RoyleJuly 3, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.