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Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

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Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

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China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation
Uber Technologies

Uber offers free rides to early film screenings

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January 12, 2015, 3:38 PM ET
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This post is in partnership with Time. The article below was originally published at Time.com.

By Victor Luckerson, TIME

Now there could be a new way to get an early look at hotly anticipated movies: hail an Uber. The taxi app is launching a new partnership with 20th Century Fox to carry Uber riders to special screenings of the upcoming spy movie Kingsman: The Secret Service on Thursday. In 50 cities, Uber users will be able to enter a special promo code between now and Thursday for a chance to win tickets to the early screenings. In 9 cities, including New York, Chicago and Los Angeles, some winners will also receive complimentary Uber rides to the movie theater and film merchandise. Three grand-prize winners will get a paid vacation to New York to attend a special event for the film on Feb. 9.

Kingsman: The Secret Service doesn’t premiere nationally for another month, so Uber users are getting a pretty advanced look at the latest Colin Firth vehicle.

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