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TechHBO

HBO has the most profitable iOS app

By
Victor Luckerson
Victor Luckerson
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By
Victor Luckerson
Victor Luckerson
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June 25, 2015, 2:27 PM ET
Tim Cook
Apple CEO Tim Cook talks about HBO during an Apple event on Monday, March 9, 2015, in San Francisco.Photograph by Eric Risberg — AP

Two months after its launch, HBO’s (TWX) new standalone streaming service seems to be bringing in a lot of money. HBO Now was the highest-grossing highest-grossing app globally on iOS in May, according to App Annie, a research firm that tracks app sales and downloads.

At $14.99 per month, HBO Now costs significantly more than the typical apps people download. Still, the new service managed to top other streaming platforms such as Spotify and Hulu, which cost between $8 and $13 per month in the App Store.

Right now, Apple (AAPL) devices are still the easiest way to access HBO Now without having it bundled with something else. Optimum (CVC) sells the service with its Internet package, and Sling TV offers it with a bundle of other channels delivered online. Soon Google (GOOG) is planning to launch the service on Android devices and Chromecast.

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By Victor Luckerson
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