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Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
Uber Technologies

Here’s How Google Is Taking On Uber in 2016

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
December 16, 2015, 2:42 PM ET
Transportation Sec'y Foxx Discusses Future Transportation Trends With Google CEO
MOUNTAIN VIEW, CA - FEBRUARY 02: Google's Chris Urmson (R) shows a Google self-driving car to U.S. Transportation Secretary Anthony Foxx (L) and Google Chairman Eric Schmidt (C) at the Google headquarters on February 2, 2015 in Mountain View, California. U.S. Transportation Secretary Anthony Foxx joined Google Chairman Eric Schmidt for a fireside chat where he unveiled Beyond Traffic, a new analysis from the U.S. Department of Transportation that anticipates the trends and choices facing our transportation system over the next three decades. (Photo by Justin Sullivan/Getty Images)Photograph by Justin Sullivan — Getty Images

Google (GOOG) isn’t pulling any punches in its reported bid to take on Uber.

The tech giant’s plan to begin a ride-sharing service is apparently getting blown out in 2016, according to Bloomberg, citing a person familiar with the matter. Google is also expected to turn its self-driving car business into a separate company under Alphabet in the coming months.

The autonomous vehicles and ride-sharing app will likely be connected with one another.

Google has been ramping up its driverless cars unit in 2015. In February, Bloomberg broke the news that the company was planning to one day start a standalone ride-hailing app. Interestingly, Google Ventures invested in Uber in 2013.

The source added that such a service from Google would likely begin in San Francisco and Austin, Texas where its driverless cars have logged a majority of their 1 million miles on public roads.

In November, Google poached self-driving car specialist Robert Rose from Tesla (TSLA).

In May, Uber began testing “mapping, safety and autonomy systems” as part of its push toward self-driving cars.

Fortune has reached out Google for more information. Uber declined to comment.

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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