• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
bootstrapping

Why I Waited 10 Years Before Taking VC Funding

By
Ryan Smith
Ryan Smith
Down Arrow Button Icon
By
Ryan Smith
Ryan Smith
Down Arrow Button Icon
June 30, 2016, 8:00 AM ET
147941997
Paul M O'Connell - Getty Images/Flickr RF
Add Fortune on Google for similar content.

Twelve years ago, I was in the subway in New York City carrying more than anyone should ever carry on the subway in New York City. I was heading to my first trade show and couldn’t afford a cab so was lugging around both my luggage and a borrowed trade show booth. The only reason I was even able to go to the show was because I had bartered a license for my company’s survey software in exchange for booth space. On the subway, I could barely hold my things, and making it up the stairs was a sight to be seen. I had no money. I had no funding. If I was going to turn this idea into a real business, I just had to find a way to make it happen.

To this day, every time I go to New York and pass that subway spot, I think of myself 12 years ago and the scrappiness it took to make things work at the beginning. It’s not just a memory of my early days as a founder; it’s a source of motivation I’ve relied on over the years. The trade show is one of hundreds of experiences that shaped my company — and me — during a decade-long bootstrapping period. Every founder needs that. Every founder should bootstrap. It changes the way you run your business and it changes you as a leader.

While raising venture capital money has gotten a little harder in the past few months, it’s still relatively easy (in historical terms) and money has been pouring in to startups over the past several years. That’s made bootstrapping seem like either a quaint idea or as something founders do solely for the purpose of maintaining equity. While retaining control and leverage in the company are good reasons to bootstrap, there’s a much more compelling reason: there is no better way to develop the resourcefulness and resilience, the scrappiness, required for a founder to be able to grow with the company. That’s because growth is about making constant trade-offs. When you bootstrap, scaling becomes easier because it forces you to get good at making trade-offs early.

Related: It’s Time to Stop Making Fake Friendships at Work

Every founder dreams of growing an international empire from a seed that started in a garage (or, in Qualtrics’ case, a basement). There are philosophical blueprints for founders growing with their companies, especially in technology. Prominent VCs are on record preferring founding CEOs, but the truth is if a founder doesn’t scale with the business, either the company wilts or it is handed to someone else.

The company I run today is a far cry from the one I was operating out of my family’s basement in the early 2000s. We now have more than 1,000 employees at a half-dozen global offices, and we serve 8,500 customers in over 90 countries. But there were a lot of inflection points along the way, and each one helped me build the muscle I needed to take the company to the next level. When you take VC funding too early, you skip those steps and don’t build those muscles because you didn’t learn to how to make hard tradeoffs. Working with limited resources compels focus and fine-tunes problem solving. Plus, by the time you are ready to take funding, you can have your pick of the partners you want to have join you on your ride.

Bootstrapping also adds runway for a company so it can make good decisions without unnecessary pressure. As has been well–documented, too many companies are sitting on artificial valuations driven skyward solely by how much money they’ve raised. Now, these companies face a harsh reality: they can’t go public because they aren’t producing cash, and they can’t be acquired because they’re overvalued. Many of these companies raised money too quickly and, as a result of skipping steps, they’re now faced with choosing from a short list of bad options.

 

In contrast, companies that bootstrap can control their own destinies. In 2012, 10 years after I cofounded Qualtrics, I had the opportunity to sell for $500 million. Or I could have just kept going the direction I already was. Instead I chose to bet on myself and the company, because I wanted to continue writing my own story. We decided to take $70 million from Accel and Sequoia. We had the option to choose our partners and they have been amazing. For founders with eyes on the long game, there’s nothing more important than having options.

Ultimately, choosing to take VC money was the right choice for us because we weren’t using it as a lifeline. We had already nailed our model. That money and the additional $150 million we later raised was used simply to scale a business we already knew how to run. We accepted the money on our terms and entered into a true partnership with our backers. Before term sheets were signed, there was already a mutual respect and implicit trust because my VC partners had seen that we had done very well on our own.

Today, as the unicorn drama continues to unfold, it’s not about who took funding and what their valuation is, it’s more about who limited their own runway by when they went to the VC well, because the real questions is not if you go to the well, it’s when you go. Companies that went to the VC trough too early and often face fewer options and have less runway. As the VC pipeline contracts under economic pressure, it’s a good time for a renaissance in bootstrapping. Founders, and the companies they grow, will be better for it.

Ryan Smith is CEO and cofounder of Qualtrics.

About the Author
By Ryan Smith
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Trump’s 927-page disclosure is just a normal Tuesday for direct indexing and crypto wealth managers
InvestingDonald Trump
Trump’s 927-page disclosure is just a normal Tuesday for direct indexing and crypto wealth managers
By Catherina GioinoJuly 1, 2026
5 hours ago
US President Donald Trump sits in silence with his hands folded on top of each other.
CryptoDonald Trump
Inside Trump’s $1.4 billion crypto empire: Altcoins, Bitcoin—and a stake in Michael Saylor’s Strategy
By Camila Grigera NaónJuly 1, 2026
6 hours ago
The 6 Best Exercise Bikes of 2026: Fitness Expert Reviewed
HealthDietary Supplements
The 6 Best Exercise Bikes of 2026: Fitness Expert Reviewed
By Christina SnyderJuly 1, 2026
6 hours ago
Mark Zandi, Moody's chief economist.
EconomyU.S. economy
‘It’s fair to ask whether it was worth it’: The Iran war has cost Americans $1,000 per household—and that’s a conservative estimate, Mark Zandi says
By Tristan BoveJuly 1, 2026
9 hours ago
Melania Trump NFT earnings surge 28x in 2025 as first lady rakes in nearly $17 million in total earnings, filing shows
PoliticsDonald Trump
Melania Trump NFT earnings surge 28x in 2025 as first lady rakes in nearly $17 million in total earnings, filing shows
By Mia OsmonbekovJuly 1, 2026
9 hours ago
Donald Trump sits at his desk in the Oval Office, smiling and with his hands folded in front of him.
PoliticsDonald Trump
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
10 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
20 hours ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
By Diane BradyJuly 1, 2026
18 hours ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
2 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.