The online e-tail giant officially launched its Black Friday Deals Store, now through Dec. 22. In addition to offering new deals as often as every five minutes, Amazon (AMZN) is also featuring “holiday gift guides” to help shoppers find gifts without all the guesswork.

Prime members are also eligible for additional deals, such as a 20% discount on pre-order and new release video games, and two-day shipping on more than 30 million items. Additionally, Alexa voice shopping will be available for Prime members who are using a device like the Echo Dot. For a full-list of Prime member deals, click here.

For deal lovers, Amazon has also created Watch-a-Deal alerts to keep track of discounts.

And for those of you who can’t wait to open your gifts, Amazon is also offering a hack: Package X-Ray will allow customers who own an iPhone to see what’s been delivered without opening the box. Starting Nov. 15, users can simply scan a barcode with the camera icon in the Amazon mobile app to see what’s inside.