• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechNintendo

Nintendo Sets Its Sights on Virtual Reality

By
Lisa Marie Segarra
Lisa Marie Segarra
Down Arrow Button Icon
By
Lisa Marie Segarra
Lisa Marie Segarra
Down Arrow Button Icon
March 21, 2019, 9:00 PM ET

Nintendo is the latest player in virtual reality.

Earlier this month, the company announced its new Labo: VR Kit, cardboard that video game players can mold into game accessories, like a bird and camera among others, and then use them with Nintendo’s flagship Switch console.

The new Labo kit comes in two versions. The full kit, which costs $80, comes with software for nine games and activities, and the six Toy-Con builds, or cardboard accessories. Those accessories include a blaster that shoots lasers and fruit, a bird that players can fly around within games, and a “wind pedal” that produces a draft as players jump in games to make the experience seem more realistic.

The more limited kit, which costs $40, comes with the same software as the full kit, VR goggles, and a blaster. Two add-on packs for the Labo VR kit, which cost $20 each, give users of the introductory kit more Toy-Con builds.

Labo: VR kits, which ship on April 12, are among the least expensive bundles for VR gaming. In contrast, PlayStation VR bundles (the VR set and a game or two) cost over $200. However, PlayStation’s VR set is made of heavy plastic, not cardboard, and its tech specs are more advanced. But for younger players or families wanting to try VR for the first time, the new Labo kit may be appealing.

Earlier this week, Nintendo gave a demonstration of the Labo VR kit in New York City and highlighted it would do some things differently from its rivals. While many rival VR headsets strap to the head, users of Nintendo’s must hold their goggles up to their eyes; there’s no strap. In that way, play time is limited as users can only hold up the device for so long. People can also more easily share what they’re seeing with someone in the room, meaning players won’t have to disconnect from their environment when playing in VR.

In a big departure from competitors, Nintendo’s VR games feature a prompt that appears after a certain amount of time and suggests that users take a break. The prompts automatically come up.

The break reminders are partly a byproduct of the fact that children are the target users for Labo VR kits. Nintendo suggests that parents of children 6 and under block their use of VR.

In its video games, Nintendo often emphasizes communal playing, and with some of its biggest hits, like the Mario Party and Smash Brothers franchises, several people can play together in the same room. Switch is among the few consoles that come with two controllers rather than one.

Nintendo’s VR kit also includes Toy-Con garage, a feature from earlier releases that lets players create their own games or game levels. While those can’t be shared online, they can be played by others using the same console.

“Nintendo Labo is inherently designed to encourage imagination and creativity in people of all ages by blending real-world and virtual experiences,” Doug Bowser, Nintendo of America’s senior vice president of sales and marketing, said in a statement. “This new kit takes that concept a step further by layering in virtual reality to bring the Toy-Con creations to life and encourage family-friendly, pass-and-play experiences.”

About the Author
By Lisa Marie Segarra
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

workers
AIdisruption
A Yale economist says AGI won’t automate most jobs—because they’re not worth the trouble
By Nick LichtenbergApril 4, 2026
29 minutes ago
Artemis II’s moonbound astronauts capture Earth’s brilliant blue beauty as they travel more than 110,000 miles from home
InnovationNASA
Artemis II’s moonbound astronauts capture Earth’s brilliant blue beauty as they travel more than 110,000 miles from home
By Marcia Dunn and The Associated PressApril 3, 2026
10 hours ago
man silhouette two computer screens
CybersecurityOnline
Internet Watch Foundation finds 260-fold increase in AI-generated CSAM in just one year, and ‘it’s the tip of the iceberg’
By Catherina GioinoApril 3, 2026
11 hours ago
A woman working alone in an office
AIJobs
MIT created duplicate AI workers to tackle thousands of different tasks. The verdict? Most of the time AI is still just ‘minimally sufficient’
By Tristan BoveApril 3, 2026
14 hours ago
Fortune 500 Power Moves: Which executives are gaining and losing power
C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives are gaining and losing power
By Fortune EditorsApril 3, 2026
15 hours ago
Dario Amodei sits in a white chair with his hands pressed together in front of a pink and orange background.
AIAI agents
The AI kill switch just got harder to find: LLM-powered chatbots will defy orders and deceive users if asked to delete another model, study finds
By Sasha RogelbergApril 3, 2026
15 hours ago

Most Popular

Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Fortune EditorsApril 3, 2026
23 hours ago
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
2 days ago
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
Magazine
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
By Fortune EditorsApril 3, 2026
1 day ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
Success
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Fortune EditorsApril 2, 2026
2 days ago
Current price of oil as of April 3, 2026
Personal Finance
Current price of oil as of April 3, 2026
By Fortune EditorsApril 3, 2026
19 hours ago
Current price of silver as of Friday, April 3, 2026
Personal Finance
Current price of silver as of Friday, April 3, 2026
By Fortune EditorsApril 3, 2026
20 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.