• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Finance

Yes, the Market Will Eventually Crash. Here’s How to Be Ready for the Next One

By
Ben Carlson
Ben Carlson
Down Arrow Button Icon
By
Ben Carlson
Ben Carlson
Down Arrow Button Icon
September 6, 2019, 7:00 AM ET
Add Fortune on Google for similar content.

A friend recently asked, “Ben, just between you and me, the market is going to crash, right?”

My answer was a resounding “yes.” The stock market will definitely crash at some point. That’s just the nature of the beast.

The logical follow-up question was this: “So can you tell me when it’s going to crash?”

My answer this time was a resounding “no.” I wish I knew the answer to this question but, unfortunately, no one knows when the market will crash.

According to the United State Geological Survey (USGS), major earthquakes (magnitude 7.0-7.9) occur a little more than once a month. Great earthquakes (magnitude 8.0 and higher) are seen roughly once a year, on average. Earthquake experts can use historical statistics to understand patterns of these natural disasters but they don’t occur on a set schedule. So even with advances in geological technology, it’s still impossible for experts in this area to predict exactly when the next big one will strike.

The same is true of the next stock market crash. But even using historical patterns doesn’t provide much clarity because there’s little rhyme or reason to the market environment when a crash occurs. Here’s a look at a variety of market variables just before every bear market since World War II:

Investors would kill for the low valuation and high yields seen at previous peaks in the late-1940s, mid-1970s or early-1980s. It didn’t matter at the time. Stocks still fell big in each of those situations.

The S&P 500 has experienced bear markets from high valuations, low valuations, high interest rates, low interest rates, high inflation, low inflation and everything in-between. Fundamentals may help investors set reasonable long-term expectations but they don’t tell you what’s going to happen to stocks over the short-to-intermediate term.

Bear Markets vs. Market Crashes

Over the past two decades the S&P 500 has been cut in half twice, leading many investors to believe every bear market will result in a full-fledged crash. That’s always a possibility but there’s nothing written in stone that says every market peak will lead to a complete meltdown.

After the horrendous market crash during the Great Depression which saw the market fall upwards of 85%, stocks crashed 50% just a handful of years later starting in 1937. But then a funny thing happened. There was no earth-shattering crash for close to 40 years after those two debacles.

From 1938-1972, the average bear market for the S&P 500 saw stocks fall -27.4%. The worst drawdown in this time began in 1968, which was the end of the go-go years and the Nifty-Fifty bull market. But there was never a face-ripper of a crash over this entire period. The streak was finally broken in 1973-1974 when stocks fell roughly 50%. That didn’t happen again until the dot-com bubble burst in 2000.

Market crashes are always a possibility but there are also run-of-the-mill bear markets where markets fall but don’t get totally shellacked.

The Human Element

Calculating any number of up-to-the-minute fundamental ratios is easy these days because market data is ubiquitous. However, simply knowing the fundamentals won’t offer an edge in the markets because numbers don’t take into account the human element. We can measure past and current price-to-earnings ratios but not what prices investors will be willing to pay for those earnings in the future.

In the absence of a clear crystal ball, here are a few ways to prepare for the inevitability of market crashes:

  • Have a good handle on your willingness, need and ability to accept risk before the next big one hits. You don’t want to go about the process of re-calibrating your risk tolerance during a brutal bear market because your emotions will be running the show at that point.
  • Don’t hold more stocks in a bull market than you would be comfortable holding during a bear market. The reason they’re called market crashes is because they can happen quickly and without warning. Everyone assumes they will be able to hop off the train before it goes off the tracks. Invest under the assumption you are not one of these people.
  • Hold enough assets in cash, bonds, or other liquid securities to see you through a drawn-out crash scenario. The average bear market since WWII has lasted more than a year from peak-to-trough. To take advantage of these times when stocks go on sale you must have liquid reserves in the form of cash or high-quality bonds to take advantage.

Humans are prone to taking things too far in both directions but that doesn’t help predict how far we’ll collectively take things during the next melt-up or meltdown. I know for sure there will another market crash at some point. It’s something all investors should mentally prepare for. The hard part is knowing when that will be.

Ben Carlson, CFA is the Director of Institutional Asset Management at Ritholtz Wealth Management.

More must-read stories from Fortune:

—A rare tech company where women dominate
—Why WeWork won’t be in the S&P 500 after its IPO
—Is it “only human” to feel anxious about money? Talking finance with Sophia the Robot
—Europe’s cyber watchdog for banks has a problem—it keeps getting hacked
—Listen to our audio briefing, Fortune 500 Daily
Follow Fortune on Flipboard to stay up-to-date on the latest news and analysis.

About the Author
By Ben Carlson
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Mark Zandi, Moody's chief economist.
EconomyU.S. economy
‘It’s fair to ask whether it was worth it’: The Iran war has cost Americans $1,000 per household—and that’s a conservative estimate, Mark Zandi says
By Tristan BoveJuly 1, 2026
4 hours ago
Melania Trump NFT earnings surge 28x in 2025 as first lady rakes in nearly $17 million in total earnings, filing shows
PoliticsDonald Trump
Melania Trump NFT earnings surge 28x in 2025 as first lady rakes in nearly $17 million in total earnings, filing shows
By Mia OsmonbekovJuly 1, 2026
4 hours ago
Donald Trump sits at his desk in the Oval Office, smiling and with his hands folded in front of him.
PoliticsDonald Trump
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
5 hours ago
Current price of Bitcoin for July 1, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for July 1, 2026
By Joseph HostetlerJuly 1, 2026
9 hours ago
Current price of Ethereum for July 1, 2026
Personal FinanceEthereum
Current price of Ethereum for July 1, 2026
By Joseph HostetlerJuly 1, 2026
9 hours ago
Top CD rates from major banks July 1, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on July 1, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerJuly 1, 2026
9 hours ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
15 hours ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
4 days ago
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
By Diane BradyJuly 1, 2026
13 hours ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
2 days ago
The U.S. Army is opening military bases to private billions — here's why that changes everything for the next 250 years
Commentary
The U.S. Army is opening military bases to private billions — here's why that changes everything for the next 250 years
By Marc AndersenJune 30, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.