• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Lifestyledrinks

These dry ciders are made like wine and packaged like beer

By
Regan Stephens
Regan Stephens
Down Arrow Button Icon
By
Regan Stephens
Regan Stephens
Down Arrow Button Icon
April 19, 2020, 7:00 AM ET
Add Fortune on Google for similar content.

On sunny fall mornings, Sam Fitz takes his mild-mannered, 100-pound pitbull named Lexi for a walk in downtown Washington, D.C. When he finds a crab apple tree, Fitz ties her leash to the tree’s trunk, and climbs up to shake the ruby-hued fruit off branches, where they hang like swollen, elongated cherries. He uses the foraged apples to make micro-batches of minimalist, bone-dry cider. Fitz, along with his sister, Rachel Fitz, Cooper Sheehan, and Jason Burnett are the partners behind Anxo (pronounced AHN-choh), D.C.’s first cider house. And they’re doing things differently than most cider makers.

These small batches made with city-grown apples are only a small part of the story; the vast majority of Anxo’s cider is made using fruit sourced from nearby, family-run farms. In fact, the cider’s only flavorful ingredient is apple—in 2019, they used 35 different apple varietals—with either native yeast or wine yeast, making each cider naturally dry, gluten-free, and sugar-free. (The fructose burns off in the fermentation process.)

Since launching Anxo in 2016, Fitz has amassed an encyclopedic knowledge of apples, including varieties, harvest seasons, and growers. He has 16 apple trees in his own tiny backyard—a mix of Harrison and Campfield (in the Colonial era, these were known to make the best cider when combined), plus a Redfield and a Dolgo. Instead of using the fruit from the eight Harrison trees, he cuts 200 pieces of budwood off the trees each year, sending them to a farm in Virginia to be grafted onto old trees, which will bear fruit Anxo will eventually use for cider. (There are currently about 1,000 trees on the farm, and they should start fruiting next year.) Fitz buzzes when discussing his bounty of backyard apple trees. “Last year, my Redfield gave me three gigantic, red-fleshed apples, and this year it has about 200 bud sets,” he gushes. “The flowers were neon red, and it was possibly the prettiest blossoming tree I have ever seen.”

Anxo Cider is based in Washington, D.C., and sold nationally.
Courtesy of Anxo

But Fitz wasn’t always so singularly focused on the fruit. The 36-year-old started his career in the craft beer industry, working at revered D.C. institutions like Meridian Pint and ChurchKey. A desire to build his own business, coupled with a fortuitously timed vacation with Sheehan through the Basque Country of Spain—touring wineries and cideries and falling in love with the food and drink culture, propelled them to focus on cider. They opened Anxo—named after a bigfoot-like creature from Basque mythology—four years ago, starting with a restaurant in D.C.’s Truxton Circle neighborhood, serving a lineup of artisanal ciders. Less than a year later, the team expanded with a cidery and tasting room in Brightwood Park, where they make ciders like the Cidre Blanc, with Goldrush apples from Virginia and Pennsylvania and Sauvignon Blanc yeast, or the Rosé, a blend of Washington red-fleshed and Virginia Goldrush apples with Rhône Valley rosé wine yeast.

Anxo’s business operates with the concept of “make wine, sell beer.” Cider maker Greg Johnson crafts each cider in a process similar to that of natural wine. (In fact, when Anxo first opened, it was the city’s first licensed winery since Prohibition, a classification that applies since the product is made by fermenting fruit.) The minimalist method involves taking the juice, fermenting dry, tasting it for quality, and packaging it. Also like wine, the ciders showcase the fruit from which they came—the nuanced flavors of apples, varying by size, taste, and flesh color.

But because beer has a bigger market share than wine, the product crafted like wine is merchandised like beer. Instead of packaging into wine’s typical 750-milliliter bottles, Anxo is packaged in cans and kegs. Marketing includes vibrant, beautifully designed labels, plus coasters, stickers, tap handles, and glassware—all common in beer culture. “We’re taking a product that was never meant for the beer world, and sneaking it in because the market is so much bigger,” Fitz says.

The concept isn’t totally new—mass-produced brands were tapping into the beer market 20 to 30 years ago. But most of the early brands—England’s Strongbow and Woodchuck, from Vermont—specialize in ciders that are sweet and highly carbonated, and often flavored with other ingredients like pear, grapefruit, or hops. While Fitz is quick to say that he’s a supporter of all ciders, he’s drawn on his background as a beverage director in craft beer bars to educate customers on what cider can be: “We want Anxo to be a place where people can explore and learn about the cider world.”

Anxo’s cider makers use only apples from local farms as well as wine and native yeasts.
Courtesy of Anxo

The cider they’re making is the antithesis of the mass-produced brands, pleasantly, but not overly, effervescent, minimalist, and bone-dry, with plenty of structure and nuance. Fitz says they start off angular, and after they age a little, become round, with shifting flavors, much like wine. “There’s also an austerity to it that I can’t quite explain, that I think comes from our methodology,” he adds. “It’s just really different from what most other people are doing.”

Also something most people probably aren’t doing: For the past two years, a now 100-year-old woman living in downtown D.C. has let the team come and gather apples from the 35-foot Dolgo crab apple tree in her backyard. She made jam from the apples for 30-some years before she was physically no longer able to harvest them, and now the team ground-harvests to make a small batch, called D.C. Estate, for their taproom.

“There’s this hint of Anxo character that people can pick up,” Fitz says. “It’s not just that they’re dry. It’s not just that they’re sugar-free. It’s not just that they’re apples only. We have this house character that comes from our fermentation ideology.” Arguably, part of that house character comes from how Anxo passionately taps into its home city to craft ciders bursting with character.

More must-read lifestyle coverage from Fortune:

—How Global 500 companies are responding to the coronavirus
—What it’s like running a local news station during a pandemic
—Flower vendors still hold out hope for regrowth amid the coronavirus pandemic
—Listen to Leadership Next, a Fortune podcast examining the evolving role of CEOs
—Don’t expect business travel to bounce back this year— but don’t count it out
—WATCH: Can San Francisco Be Saved?

Follow Fortune on Flipboard to stay up-to-date on the latest news and analysis.

About the Author
By Regan Stephens
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Lifestyle

The 6 Best Exercise Bikes of 2026: Fitness Expert Reviewed
HealthDietary Supplements
The 6 Best Exercise Bikes of 2026: Fitness Expert Reviewed
By Christina SnyderJuly 1, 2026
8 hours ago
Melania Trump NFT earnings surge 28x in 2025 as the First Lady rakes in nearly $17 million in total earnings, filing shows
PoliticsDonald Trump
Melania Trump NFT earnings surge 28x in 2025 as the First Lady rakes in nearly $17 million in total earnings, filing shows
By Mia OsmonbekovJuly 1, 2026
11 hours ago
Donald Trump sits at his desk in the Oval Office, smiling and with his hands folded in front of him.
PoliticsDonald Trump
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
12 hours ago
kean
PoliticsCongress
Tom Kean discloses depression diagnosis behind 4-month absence from Congress: ‘until you experience it yourself, it is difficult to fully understand’
By Mike Catalini, Joey Cappelletti and The Associated PressJune 30, 2026
2 days ago
A woman types into a kiosk at an airport.
Travel & LeisureAviation
‘You can expect prices to be high and stay high’: Domestic airfare is skyrocketing faster than international flight costs, despite using less jet fuel
By Sasha RogelbergJune 30, 2026
2 days ago
powell
InvestingSports
Premier League Lacrosse adds Rob Mac, Glen Powell to investors group in historic $100 million funding round
By The Associated PressJune 30, 2026
2 days ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
22 hours ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
By Diane BradyJuly 1, 2026
20 hours ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
17 hours ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.