• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Exclusive

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

TechPrivacy

Apple and Google flex privacy muscles with blockage of English COVID contact-tracing app update

By
David Meyer
David Meyer
Down Arrow Button Icon
By
David Meyer
David Meyer
Down Arrow Button Icon
April 12, 2021, 10:05 AM ET

Remember a year ago, when the first COVID contact-tracing apps were being developed, and there was a big debate about their privacy? Turns out the issue hasn’t gone away.

On Monday, it emerged that Google and Apple have been blocking England and Wales’s National Health Service (NHS) from rolling out an update to its contact-tracing app, because the change would enable the collection of location data.

Specifically, the update would have encouraged the COVID-19 app’s infected users to upload a history of the venues they have visited, so other visitors to those restaurants and shops could then be advised to book a test if multiple people at one of those places tested positive for the coronavirus.

A user can already scan a QR code when visiting a venue, so that the app on the person’s phone knows about the visit. If local authorities subsequently flag the venue as a hotspot, the app then learns this information and informs the user. The update would have largely automated that process, so alerts could go out without relying on the local authorities’ actions.

The issue is, neither Google nor Apple allows contact-tracing apps based on their technology to collect location data, because of the privacy implications. This respect for anonymity has been a significant factor in getting people to trust contact-tracing apps that use the Big Tech firms’ decentralized technology.

And so, the BBC reported, the companies blocked the NHS app’s update last week, and there is no sign of it being let through in its current form.

“The deployment of the functionality of the NHS COVID-19 app to enable users to upload their venue history has been delayed,” a Department for Health and Social Care spokesperson said in a statement. “This does not impact the functionality of the app, and we remain in discussions with our partners to provide beneficial updates to the app which protect the public.”

Neither Google nor Apple had responded to a request for comment at the time of publication.

Privacy battle

However, the Open Rights Group—a digital rights organization—indicated the companies had made the right call.

“The Government’s proposed changes to the NHS app would have a significant impact on user privacy,” ORG executive director Jim Killock said in a Monday statement.

Last year, the Open Rights Group lobbied hard for the decentralized, privacy-preserving approach that was embodied in Google and Apple’s contact-tracing tech.

At the time, the NHS was determined to avoid that technology, because it wanted a centralized database that would give it more options for data analysis. However, it had to abandon its stance a few months later, because the app it developed kept going to sleep when it wasn’t in active use—a quirk that is only overcome with the smartphone companies’ assistance.

This month’s fiasco with the NHS app update demonstrates just how much power Google and Apple have in this area. However, in this context, privacy advocates see that power as the lesser of two evils.

“While Apple and Google’s ability to prevent the Government from making changes should make us concerned, so should this Government’s propensity to grab surveillance powers and personal data, while reducing and ignoring oversight and claiming key safeguards such as impact assessments are just ‘bureaucracy,’” said Killock.

There is an alternative path for England and Wales’s NHS here, as demonstrated by their northern neighbor.

Scotland has had a venue check-in app, which allows the sharing of visit histories, since December—but it’s separate from the Scottish contact-tracing app, so there’s no clash with Google and Apple’s rules.

About the Author
By David Meyer
LinkedIn icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Google’s I/O conference showed how the company is being completely rebuilt for AI—for better or for worse
Big TechGoogle
Google’s I/O conference showed how the company is being completely rebuilt for AI—for better or for worse
By Alexei Oreskovic and Sharon GoldmanMay 19, 2026
5 hours ago
Bolt CEO Ryan Breslow
Workplace CultureFortune Workplace Innovation
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’: 
By Preston ForeMay 19, 2026
6 hours ago
Svenja Gudell, Chief Economist, Indeed
SuccessFortune Workplace Innovation
Indeed chief economist says the sectors most exposed to AI are seeing a big growth in job demand
By Emma BurleighMay 19, 2026
7 hours ago
A Pizza Hut workers prepares an order for delivery.
LawFood and drink
Pizza Hut franchisee claims $100 million losses from ‘cascading operational breakdowns’ in AI adoption gone wrong
By Sasha RogelbergMay 19, 2026
8 hours ago
Santora gestures towards himself
Future of WorkGen Z
WeWork and Upwork CEOs confirm the Gen Z hiring nightmare is real—but it’s nothing new
By Jacqueline MunisMay 19, 2026
9 hours ago
U.S. President Donald Trump speaking at a podium flanked by signs that say "Winning the AI Race."
NewslettersEye on AI
The times they are a-changin’: Washington suddenly warms to regulating AI
By Jeremy KahnMay 19, 2026
9 hours ago

Most Popular

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
7 days ago
While Trump insisted the Iran war would end ‘soon,’ an account in his name was buying millions in oil, defense, and gold
Economy
While Trump insisted the Iran war would end ‘soon,’ an account in his name was buying millions in oil, defense, and gold
By Eva RoytburgMay 18, 2026
1 day ago
Current price of silver as of Monday, May 18, 2026
Personal Finance
Current price of silver as of Monday, May 18, 2026
By Joseph HostetlerMay 18, 2026
2 days ago
Employers are quietly pausing 401(k) matches again. The last time this happened was the 2008 recession and Covid
Personal Finance
Employers are quietly pausing 401(k) matches again. The last time this happened was the 2008 recession and Covid
By Courtney Vinopal and HR BrewMay 18, 2026
1 day ago
Current price of oil as of May 19, 2026
Personal Finance
Current price of oil as of May 19, 2026
By Joseph HostetlerMay 19, 2026
14 hours ago
Current price of oil as of May 18, 2026
Personal Finance
Current price of oil as of May 18, 2026
By Joseph HostetlerMay 18, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.