• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
LifestyleFerrari

Ferrari just unveiled its first ever 4-door model—but asks you to please not call the $390,000 car an SUV

By
Daniele Lepido
Daniele Lepido
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Daniele Lepido
Daniele Lepido
and
Bloomberg
Bloomberg
Down Arrow Button Icon
September 14, 2022, 5:56 AM ET
“Please don’t call it an SUV, because it isn’t,” Chief Executive Officer Benedetto Vigna told reporters in Maranello, northern Italy. “It’s a Ferrari.”
“Please don’t call it an SUV, because it isn’t,” Chief Executive Officer Benedetto Vigna told reporters in Maranello, northern Italy. “It’s a Ferrari.”Daniele Venturelli—Getty Images for Montblanc
Add Fortune on Google for similar content.

Ferrari NV unveiled its long-awaited 390,000-euro ($390,195) Purosangue crossover that will haul the supercar maker into a new era of broader appeal.

The company’s most utilitarian model in its 75-year history — with four doors, four seats and a 473-liter (125-gallon) trunk — will hit showrooms next year. While heavily geared over four years of development to meet Ferrari’s track-worthy credentials, the Purosangue represents a break from the manufacturer’s low-slung racing machines and dispels doubts it would ever produce a versatile vehicle.

Ferrari exudes confidence about the Purosangue fitting that description, and is offering a surprise answer to one question: So is it a sport utility vehicle or not?

“Please don’t call it an SUV, because it isn’t,” Chief Executive Officer Benedetto Vigna told reporters in Maranello, northern Italy. “It’s a Ferrari.”

The #FerrariPurosangue’s shape was conceived as a sculpture that showcases and heightens its stunning aero development, flowing seamlessly from the front back into the flanks.#Ferrari pic.twitter.com/OpWcIK7CPT

— Ferrari (@Ferrari) September 13, 2022

Vigna’s comment indicates the world’s best-known performance-car maker is still coming to terms with a segment some prancing-horse purists believe should be verboten for the brand. When asked in 2016 whether Ferrari would ever consider producing a crossover, then-CEO Sergio Marchionne quipped: “You’d have to shoot me first.”

Crossovers and SUVs tend to be less agile than what Ferrari drivers are used to, though  the almost 225,000-euro Lamborghini Urus and 206,800-euro Bentley Bentayga have been well-received. The Purosangue beats both on acceleration, racing to 100 kilometers (62 miles) per hour in 3.3 seconds.

Performance, driving pleasure and comfort coexist in perfect harmony in the #FerrariPurosangue, while also prioritising the elegance and seamless design typical of Prancing Horse DNA.#Ferrari pic.twitter.com/7ofTd60GxL

— Ferrari (@Ferrari) September 14, 2022

While Ferrari offers the 296 GTB and the SF90 Stradale sports cars as plug-in hybrids, the Purosangue will only be powered by a combustion engine. The mid-front mounted, naturally aspirated, 715-horsepower V12 and automatic transmission will get the vehicle to a top speed of 310 kilometers per hour.

“We discussed for a long time which kind of powertrain to mount on the Purosangue,” said Enrico Galliera, Ferrari’s chief marketing and commercial officer. “We finally decided on a full internal combustion one, since we weren’t willing to compromise and we got that this was what our most loyal customers wanted.”

We are delighted to introduce the #FerrariPurosangue, Maranello’s first ever four-door four-seater, sporting a naturally-aspirated V12.
Opening up new frontiers, #Ferrari has created a car that marries signature Prancing Horse performance with the ultimate in luxurious comfort. pic.twitter.com/nZ8JG8q7oo

— Ferrari (@Ferrari) September 13, 2022

Giving people something SUV-like without upsetting idealists isn’t the only tightrope Ferrari is walking. Transitioning to electric powertrains will be needed to comply with emissions regulations, but the manufacturer will also have to meet the expectations of select clientele who pay up for a piece of motoring glory.

After delivering just over 11,100 vehicles last year, Vigna in June detailed Ferrari’s battery strategy, which includes a first fully electric model about three years from now. Battery-only and plug-in hybrid autos are slated to make up 60% of Ferrari’s portfolio by 2026 as part of a 4.4 billion-euro investment plan.

The company remains fully committed to making its vehicles carbon-neutral by the end of the decade, Galliera said at the event.

Pre-orders for the Purosangue — which features a brand-new chassis with a single-shell, carbon-fiber roof to lower its center of gravity — have likely exceeded more than 2,000 units already. Ferrari is holding a four-day event this week for those who’ve placed a request to purchase.

To maintain exclusivity, Ferrari has said Purosangue deliveries won’t exceed 20% of the carmaker’s total sales during the model’s life cycle.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Authors
By Daniele Lepido
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Lifestyle

paramount
CommentaryAntitrust
How Paramount’s theater commitments could boost local economies across the nation
By Ike BrannonJuly 2, 2026
49 minutes ago
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
SuccessCareers
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
By Orianna Rosa RoyleJuly 2, 2026
4 hours ago
The 6 Best Exercise Bikes of 2026: Fitness Expert Reviewed
HealthDietary Supplements
The 6 Best Exercise Bikes of 2026: Fitness Expert Reviewed
By Christina SnyderJuly 1, 2026
14 hours ago
Melania Trump NFT earnings surge 28x in 2025 as the First Lady rakes in nearly $17 million in total earnings, filing shows
PoliticsDonald Trump
Melania Trump NFT earnings surge 28x in 2025 as the First Lady rakes in nearly $17 million in total earnings, filing shows
By Mia OsmonbekovJuly 1, 2026
17 hours ago
Donald Trump sits at his desk in the Oval Office, smiling and with his hands folded in front of him.
PoliticsDonald Trump
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
19 hours ago
kean
PoliticsCongress
Tom Kean discloses depression diagnosis behind 4-month absence from Congress: ‘until you experience it yourself, it is difficult to fully understand’
By Mike Catalini, Joey Cappelletti and The Associated PressJune 30, 2026
2 days ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion win
By Diane BradyJuly 1, 2026
1 day ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
23 hours ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.