Speculating on the size of the outlay has become a sort of annual parlor game on Wall Street as Apple’s capital return plans have emerged as one of the big draws for investors amid slowing revenue growth and economic uncertainty.

For the year ahead, some analysts expect the Cupertino, California-based company to commit $90 billion to repurchases, the same as last year. Apple has historically reported its buyback plans in its fiscal second-quarter results, which are slated for May 4.

For investors, the firm’s buybacks have come to act as “a sign of their confidence in the business,” said Gene Munster, co-founder and managing partner at Deepwater Asset Management. “If something changed unexpectedly on that, it could tarnish their safe-haven status.”

Investors like buybacks because they reduce outstanding shares, boosting earnings on a per share basis and providing a lift to the stock. For Apple, its capital return strategy and steady cash flows are helping fuel outperformance. The stock is up 27% in 2023, on course to beat megacap peers Microsoft Corp., Alphabet Inc. and Amazon.com Inc. for a second consecutive year.

In the past decade, Apple has spent $573 billion on buybacks, according to data compiled by Bloomberg, by far the most among US companies. What’s more, the firm’s buying has been relatively steady despite stock market volatility or business cycles.

Apple $100 Billion Returns Tip of Iceberg? Buybacks May Surge

“Apple hasn’t tried timing the market when it comes to buybacks, so I don’t think they’ll meaningfully slow buybacks as shares rally,” said Ali Ragih, senior analyst at VerityData, a research firm that specializes in tracking insider activity and stock repurchase trends.

Apple’s biggest buyback authorization came in 2018 when it set aside $100 billion. In each of the past two years, it has allocated $90 billion, which Ragih expects to be repeated this year.

Even though the iPhone maker’s revenue and earnings per share are each projected by analysts to fall about 2% this year, that should have no bearing on Apple’s buyback strategy, according to Bloomberg Intelligence’s Anurag Rana.

Apple ended last quarter with about $165 billion in cash and marketable securities, and is still some way from its future goal of having zero net cash — cash minus debt outstanding.

That target leads Bloomberg Intelligence to project that the company will reach a milestone of $1 trillion in buybacks and dividends by 2025, since the repurchase program started in 2012.

Tech Chart of the Day

Nvidia Corp. has been usurped as the Nasdaq 100 Index’s top performer of 2023. The stock’s 81% rally — fueled by the artificial intelligence frenzy that has gripped Wall Street — has just been eclipsed by Facebook owner Meta Platforms Inc. Meta’s 83% year-to-date rally has been driven by announcements of further layoffs and its pledge to become more efficient.

Top Tech Stories

• Apple’s sales in India hit a new high of almost $6 billion in the year through March, highlighting the country’s increasing importance to the iPhone maker as Chief Executive Officer Tim Cook arrives there to open its first local stores.
  • Apple’s June Worldwide Developers Conference is shaping up to be one of its biggest product launch events ever — and not just because of the long-awaited mixed-reality headset.
• Alphabet and Google Chief Executive Officer Sundar Pichai said in an interview broadcast Sunday that the push to adopt artificial intelligence technology must be well regulated to avoid potential harmful effects.
• Netflix Inc. apologized Sunday after its service buckled under the strain of the popularity of a live streamed reunion episode of dating reality show Love Is Blind.
• Microsoft’s Bing may replace Alphabet’s Google as the default search service on Samsung Electronics Co. devices, according to a New York Times report Sunday.

–With assistance from Tom Contiliano.