• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii

3

Current price of oil as of July 2, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii

3

Current price of oil as of July 2, 2026
LifestyleArts & Entertainment

Taylor Swift, Beyoncé, and the Barbenheimer films are such blockbusters that they’ll add $8.5 billion to U.S. economy in just 3 months

By
Augusta Saraiva
Augusta Saraiva
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Augusta Saraiva
Augusta Saraiva
and
Bloomberg
Bloomberg
Down Arrow Button Icon
August 24, 2023, 3:46 PM ET
Taylor Swift.
Taylor Swift.Kevin Winter/TAS23/Getty Images for TAS Rights Management
Add Fortune on Google for similar content.

Taylor Swift, Beyoncé and “Barbenheimer” fever are giving a serious boost to the US economy.

Recommended Video

The megastars’ tours and blockbuster films are expected to add up to $8.5 billion to US growth in the third quarter, according to Bloomberg Economics. The nearly 50 US concerts the artists have scheduled could add $5.4 billion to gross domestic product, while the films Barbie and Oppenheimer are projected to add about $3.1 billion in consumer spending and exports from international ticket sales.

Taken together, that would raise annualized real personal consumption expenditures and GDP by 0.7 and 0.5 percentage points, respectively, in the July-through-September period, economists Anna Wong and Eliza Winger wrote in a note late Wednesday. The economists nearly doubled their forecast for growth in the July-to-September period, partly as a result of the spending gains.

The projections further support an economy that has picked up steam in recent months. Inflation is abating and the labor market remains firm, helping power consumer spending. That’s prompting some economists to delay their recession calls, while others are scrapping them altogether.

Still, the Bloomberg team argues that the boost provided by the movies and tours is short-lived. They noted neither Beyoncé nor Swift are scheduled to hit the stage in the US in the last three months of the year, and described “Barbenheimer” as a “once-in-a-blue moon” event. What’s more, the economy is still vulnerable to a drop-off in demand and the housing market is under pressure from low supply and climbing mortgage rates. 

“A large chunk of that strength comes from temporary factors,” they wrote. “These factors create a mirage of resilient consumption, when in fact it’s running out of steam.”

The economists only considered ticket sales for Barbie and Oppenheimer through Wednesday, and didn’t include net-export effects of the four concerts Swift is performing in Mexico City this week.

About the Authors
By Augusta Saraiva
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Lifestyle

Opti-Greens 50 Review (2026): Insights from Hands-On Testing
HealthDietary Supplements
Opti-Greens 50 Review (2026): Insights from Hands-On Testing
By Christina SnyderJuly 2, 2026
14 hours ago
s
Personal FinanceSports
The sports economy is unaffordable at the bar, let alone the stadium
By Catherina GioinoJuly 2, 2026
15 hours ago
t
Arts & EntertainmentNew York
No holiday for New York City cops, who get a heat wave, World Cup and a Taylor Swift wedding at MSG
By Anthony Izaguirre and The Associated PressJuly 2, 2026
15 hours ago
ts
Arts & EntertainmentTaylor Swift
Taylor Swift and Travis Kelce’s wedding at Madison Square Garden will run from 5pm on Friday until maybe 4am on July 4th, permit says
By Jake Offenhartz and The Associated PressJuly 2, 2026
15 hours ago
ts
Arts & EntertainmentNew York
Taylor Swift, Travis Kelce donate $26 million to charities ahead of rumored Madison Square Garden wedding
By Kimberlee Kruesi and The Associated PressJuly 2, 2026
16 hours ago
ts
Arts & EntertainmentNew York
NYPD confirms ‘an event that we are tracking at Madison Square Garden on Friday night,’ declines to comment on Taylor Swift wedding
By Jake Offenhartz, Kimberlee Kruesi and The Associated PressJuly 2, 2026
16 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
Success
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
17 hours ago
Current price of oil as of July 2, 2026
Personal Finance
Current price of oil as of July 2, 2026
By Joseph HostetlerJuly 2, 2026
20 hours ago
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
Success
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
By Emma BurleighJuly 2, 2026
18 hours ago
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
Success
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
By Orianna Rosa RoyleJuly 2, 2026
1 day ago
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
15 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.