• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

3

Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

3

Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
CommentaryLeadership

Altman, Musk, and the dangers of superstar CEOs

By
Jennifer Sundberg
Jennifer Sundberg
Down Arrow Button Icon
By
Jennifer Sundberg
Jennifer Sundberg
Down Arrow Button Icon
January 4, 2024, 5:47 AM ET
Elon Musk speaks at The New York Times Dealbook Summit on Nov. 29.
Elon Musk speaks at The New York Times Dealbook Summit on Nov. 29.Slaven Vlasic—Getty Images for The New York Times
Add Fortune on Google for similar content.

The failed defenestration of Sam Altman as OpenAI CEO offers two clear lessons. For disgruntled boards everywhere, it’s not to fire the CEO unless you’re sure they’ll stay fired. For Sam Altman himself, it’s that he is indispensable.

The majority of OpenAI’s staff and its lead investor Microsoft have signaled that they would rather work with Altman than with a version of OpenAI without him. To say his position as reinstated CEO is secure would be an understatement.

The technology sector is no stranger to indispensable, superstar CEOs whose genius, vision, and magnetic appeal seem to embody everything that makes their business special. It is also no stranger to the drama that tends to follow in their wake.

This can range from the scandalous to the bizarre. While there’s a big difference between the drama at OpenAI or Elon Musk’s shenanigans at X and the scandalous downfalls of Sam Bankman-Fried or Elizabeth Holmes,  the common feature is the larger-than-life leader who is seemingly bigger than their business.

Why does this keep happening?

To an extent, if you have a business that aims for spectacular success, there is necessarily an increased risk of spectacular failure. And brilliant leaders who aim for radical change will sometimes miss the mark, likely by a wide margin.

But failure isn’t the problem. The problem is hubris. A leader may or may not be indispensable for their business. It’s hard to imagine Tesla would have become what it is without Musk, or Apple without Steve Jobs. They did bring something unique and transformative–and received adulation as a result.

Things go wrong when all the adulation goes to leaders’ heads, and they start to believe themselves to be not just indispensable but also infallible.

It’s hardly a new idea that power corrupts, but various studies have shown that it also leads to poor judgment, crystallizing biases, and preventing us from listening to other people. In effect, unchecked power makes us stupid and reckless, like Icarus flying too close to the sun.

Psychology professor Dr. Dacher Keltner’s 1998 “Cookie Monster Study” is a classic of the genre. He gave single group members a fleeting sense of power before asking them to share some cookies. They not only took more than their fair share but also displayed signs of “disinhibited eating,” chewing with their mouths open in front of others and making a mess. “People with power tend to behave like patients who have damaged their brain’s orbitofrontal lobes,” Keltner later wrote.

True superstar leaders and the antidote to hubris

There is a well-trodden path from brilliance to success, power, hubris, and ultimately disaster. Even the smartest leaders are at risk of following this path–but they do not have to.

Indeed, the most successful CEOs consciously share, rather than hoard power. They understand that no matter how brilliant they are, they won’t have all the answers, and that they will get things right more often if others challenge them.

Few know this better than Ann Hiatt, former executive assistant to Jeff Bezos at Amazon and later chief of staff to Marissa Meyer and then Eric Schmidt at Google.

“I think these larger-than-life CEOs are misunderstood when you only see the glorified Fortune cover version of them,” Hiatt once told me. “For sure, their confidence and vision are incomparable. But they also think hard about how to help others to think well. And unquestionably that is why they have been as successful as they are.”

The idea for Amazon Prime didn’t initially come from Jeff Bezos but from a rank-and-file employee.

Steve Jobs didn’t invent the iPhone. In fact, he wasn’t keen on the mobile market at all, until convinced by colleagues who thought differently.

And if it had been down to famously tech-averse superstar CEO Warren Buffett, Berkshire Hathaway would probably never have bought Apple stock. One of his recently hired lieutenants placed the bet in 2016, convincing Buffett that Apple is as much a luxury consumer goods company as it is a tech firm. The move turned out to be one of Berkshire Hathaway’s most successful investments to date.

In each case, the leader set out to create a business that was more than themselves, where quality thinking could happen anywhere, and percolate through the ranks. In doing so, they not only made their business smarter but also insulated it from the risk that one day they would go off the rails.

Each of those businesses achieved amazing things over decades, and tellingly, they’re still here. What they share is not just brilliant, visionary leaders, but a system of leadership that builds on and goes beyond individual brilliance.

The lesson for founders and CEOs–even visionary ones–is that being indispensable is not something you want to be. Indeed, it’s a failure of leadership because it creates an insidious and unnecessary risk of hubris.

The most enduringly successful companies are deliberately bigger than their leaders, and the real superstars are the ones who invest in helping others shine.

Jennifer Sundberg is co-CEO of Board Intelligence and co-author with Pippa Begg of the book Collective Intelligence: How to build a business that’s smarter than you.

More must-read commentary published by Fortune:

  • Economic pessimists’ bet on a 2023 recession failed. Why are they doubling down in 2024?
  • COVID-19 v. Flu: A ‘much more serious threat,’ new study into long-term risks concludes
  • Access to modern stoves could be a game-changer for Africa’s economic development–and help cut the equivalent of the carbon dioxide emitted by the world’s planes and ships
  • The U.S.-led digital trade world order is under attack–by the U.S.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

About the Author
By Jennifer Sundberg
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

ds
CommentarySoftware
I argued with the father of open source for 2 years. Now the AI fight is the same — only bigger
By David SiegelJuly 3, 2026
16 hours ago
ashok
Commentary250 Years of Innovation
The greatest startup in history: What we can learn from America’s founders at today’s AI frontier
By Ashok N. SrivastavaJuly 3, 2026
16 hours ago
2
Commentary250 Years of Innovation
America’s secret weapon isn’t just innovation — It’s the freedom to fail
By Keith KrachJuly 3, 2026
18 hours ago
rn
CommentaryCryptocurrency
Former Iran director at NSC: Crypto legislation is a ticket to sanctions evasion
By Richard NephewJuly 2, 2026
2 days ago
m
Commentary250 Years of Innovation
McKinsey chairs: Building a more resilient industrial base may require $2 trillion in investment
By Eric Kutcher and Shubham SinghalJuly 2, 2026
2 days ago
em
Commentary250 Years of Innovation
America’s 250th birthday has Elon Musk and a record IPO. Its 15th had Alexander Hamilton — and a stock market bubble
By Owen LamontJuly 2, 2026
2 days ago

Most Popular

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
1 day ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
21 hours ago
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
2 days ago
On Wall Street, analysts increasingly don’t believe the U.S. government’s 'misleading' job numbers
Economy
On Wall Street, analysts increasingly don’t believe the U.S. government’s 'misleading' job numbers
By Jim EdwardsJuly 3, 2026
17 hours ago
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
Success
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
By Orianna Rosa RoyleJuly 3, 2026
21 hours ago
Current price of oil as of July 2, 2026
Personal Finance
Current price of oil as of July 2, 2026
By Joseph HostetlerJuly 2, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.