• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

2

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

3

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

1

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

2

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

3

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Commentary

Data centers are eating the economy — and we’re not even using them

By
Baris Saydag
Baris Saydag
Down Arrow Button Icon
By
Baris Saydag
Baris Saydag
Down Arrow Button Icon
August 11, 2025, 9:00 AM ET
Baris Saydag is CEO of Kinesis Network, a platform that transforms underutilized computing resources into scalable, on-demand compute services. He has extensive experience in enterprise technology and infrastructure optimization.
Data center
Data centers are eating the economy.Getty Images
Add Fortune on Google for similar content.

As tech giants announce hundreds of billions in new data center investments, we’re witnessing a fundamental misunderstanding of our compute shortage problem. The industry’s current approach, throwing money at massive infrastructure projects, resembles adding two more lanes to a congested highway. It might offer temporary relief, but it doesn’t solve the underlying problem.

Recommended Video

The numbers are staggering. Data center capital expenditures surged 53% year-over-year to $134 billion in the first quarter of 2025 alone. Meta is reportedly exploring a $200 billion investment in data centers, while Microsoft has committed $80 billion for 2025. OpenAI, SoftBank, and Oracle have announced the $500 billion Stargate initiative. McKinsey projects that data centers will require $6.7 trillion worldwide by 2030. And the list goes on.

Yet here’s the uncomfortable truth. Most of these resources will remain dramatically underutilized. The average server utilization rate hovers between 12%-18% of capacity, while an estimated 10 million servers sit completely idle, representing $30 billion in wasted capital. Even active servers rarely exceed 50% utilization, meaning the majority of our existing compute infrastructure is essentially burning energy while doing nothing productive.

The highway analogy holds true

When faced with traffic congestion, the instinctive response is to add more lanes. But transportation researchers have documented what’s known as “induced demand.” It’s a counterintuitive finding that proves additional capacity temporarily reduces congestion until it attracts more drivers, ultimately returning traffic to previous levels. The same phenomenon applies to data centers.

Building new data centers is the easy solution, but it’s neither sustainable nor efficient. As I’ve witnessed firsthand in developing compute orchestration platforms, the real problem isn’t capacity. It’s allocation and optimization. There’s already an abundant supply sitting idle across thousands of data centers worldwide. The challenge lies in efficiently connecting this scattered, underutilized capacity with demand.

The Environmental Reckoning Data center energy consumption is projected to triple by 2030, reaching 2,967 TWh annually. Goldman Sachs estimates that data center power demand will grow 160% by 2030. While tech giants are purchasing entire nuclear power plants to fuel their data centers, cities across the country are hitting hard limits on energy capacity for new facilities.

This energy crunch highlights the significant strains on our infrastructure and is a subtle admission that we’ve constructed a fundamentally unsustainable system. The fact that companies are now buying their own power plants rather than relying on existing grids reveals how our exponential appetite for computation has outpaced our ability to power it responsibly.

The distributed alternative

The solution isn’t more centralized infrastructure. It’s smarter orchestration of existing resources. Modern software can aggregate idle compute from data centers, enterprise servers, and even consumer devices into unified, on-demand compute pools. This distributed approach offers several advantages:

Immediate availability: Instead of waiting years for new data center construction, distributed networks can utilize existing idle capacity instantly.

Cost efficiency: Leveraging underutilized resources costs significantly less than building new infrastructure.

Environmental sustainability: Maximizing existing hardware utilization reduces the need for new manufacturing and energy consumption.

Resilience: Distributed systems are inherently more fault-tolerant than centralized mega-facilities.

The technical reality

The technology to orchestrate distributed compute already exists. Some network models already demonstrate how software can abstract away the complexity of managing resources across multiple providers and locations. Docker containers and modern orchestration tools make workload portability seamless. The missing piece is just the industry’s willingness to embrace a fundamentally different approach.

Companies need to recognize that most servers are idle 70%-85% of the time. It’s not a hardware problem requiring more infrastructure. Nor is it a capacity issue. It’s an orchestration and allocation problem requiring smarter software.

Instead of building our way out with increasingly expensive and environmentally destructive mega-projects, we need to embrace distributed orchestration that maximizes existing resources.

This requires a fundamental shift in thinking. Rather than viewing compute as something that must be owned and housed in massive facilities, we need to treat it like a utility available on demand from the most efficient sources, regardless of location or ownership.

So, before asking ourselves if we can afford to build $7 trillion worth of new data centers by 2030, we should ask whether we can pursue a smarter, more sustainable approach to compute infrastructure. The technology exists today to orchestrate distributed compute at scale. What we need now is the vision to implement it.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

About the Author
By Baris Saydag
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

k
CommentaryBox office
How Hollywood’s youngest filmmakers are exposing Gen Z’s real problem with AI
By Reid LitmanJuly 5, 2026
17 hours ago
k
Commentary250 Years of Innovation
Media leadership unity in defying Trump’s assault on free speech: standing tall against historic comparisons
By Jeffrey Sonnenfeld, Jeff Bewkes, Kay Koplovitz, Tom Glocer and Marvin KalbJuly 4, 2026
2 days ago
ds
CommentarySoftware
I argued with the father of open source for 2 years. Now the AI fight is the same — only bigger
By David SiegelJuly 3, 2026
3 days ago
ashok
Commentary250 Years of Innovation
The greatest startup in history: What we can learn from America’s founders at today’s AI frontier
By Ashok N. SrivastavaJuly 3, 2026
3 days ago
2
Commentary250 Years of Innovation
America’s secret weapon isn’t just innovation — It’s the freedom to fail
By Keith KrachJuly 3, 2026
3 days ago
rn
CommentaryCryptocurrency
Former Iran director at NSC: Crypto legislation is a ticket to sanctions evasion
By Richard NephewJuly 2, 2026
4 days ago

Most Popular

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
2 days ago
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
15 hours ago
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
3 days ago
The stock market is about to suffer a 'snapback' and will lose much of this year's gains as 'speculation is hitting extreme levels,' BofA warns
Investing
The stock market is about to suffer a 'snapback' and will lose much of this year's gains as 'speculation is hitting extreme levels,' BofA warns
By Jason MaJuly 5, 2026
9 hours ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
3 days ago
Mark Zuckerberg takes business calls on a jet ski wearing his $800 Meta glasses—and insists 'the other person could not tell'
Big Tech
Mark Zuckerberg takes business calls on a jet ski wearing his $800 Meta glasses—and insists 'the other person could not tell'
By Sydney LakeJuly 5, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.