• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

3

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

3

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
Arts & EntertainmentWorld Cup

FIFA engineered a plan to get the USMNT and their fans singing ‘Country Roads’ — and it worked

By
R.J. Rico
R.J. Rico
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
R.J. Rico
R.J. Rico
and
The Associated Press
The Associated Press
Down Arrow Button Icon
July 4, 2026, 8:10 AM ET
mp
Tim Ream #13 of the United States celebrates victory with Mauricio Pochettino, Head Coach of the United States, after the FIFA World Cup 2026 Round of 32 match between USA and Bosnia and Herzegovina at San Francisco Bay Area Stadium on July 01, 2026 in Santa Clara, California. Maja Hitij - FIFA/FIFA via Getty Images
Add Fortune on Google for similar content.

It’s become one of the enduring scenes of the U.S. team during this World Cup: jubilant U.S. players joining tens of thousands of fans in singing John Denver’s “Take Me Home, Country Roads” at the end of their matches.

Recommended Video

Even coach Mauricio Pochettino, who was born in Argentina and lives in Spain, got in on the act after Wednesday’s 2-0 victory over Bosnia-Herzegovina, belting out the words to Denver’s anthem as he hugged his players and staff members.

“Country Roads” cowriter Bill Danoff told The Associated Press that he’s honored that the U.S. team has embraced the song, and that Denver, who died in a plane crash in 1997, would have relished watching the most recent match.

“It was such an exciting game — they were down a player with a red card, but they still won,” said Danoff, who has started to become more of a soccer fan in recent weeks, partially due to the “Country Roads” connection. “I thought, ‘Gee, I wish John was still here.’ John got super excited about stuff like that, and it would have been fun to watch that game with him.”

The John Denver estate told the AP that it is “thrilled” by the song’s latest revival at the World Cup, saying “Country Roads” has endured because its message transcends geography, and that its “simple, clear, and relatable” lyrics make it perfect for a sing-along.

“Everyone knows what ‘Take me home to the place I belong’ is about,” the estate said Thursday. “It’s not limited to West Virginia.”

Here’s how a song inspired by a Maryland drive became a World Cup anthem.

The song has its origins in Maryland, not West Virginia

Despite the lyrics’ heartfelt embrace of West Virginia, Danoff has said the inspiration for the song came from a drive he and his then-wife, cowriter Taffy Nivert, took along Maryland’s winding Clopper Road to attend a family reunion in Gaithersburg, some 25 miles (40 kilometers) east of the West Virginia border.

“I just started thinking, country roads, I started thinking of me growing up in western New England and going on all these small roads,” Danoff told Washington’s WRC-TV in 2020. “It didn’t have anything to do with Maryland or anyplace.”

At the time, Danoff hadn’t spent considerable time in West Virginia. He was familiar, though, with Appalachian music broadcast from Wheeling, West Virginia’s famous WWVA radio station, which he listened to while growing up in Springfield, Massachusetts. Danoff said he was also inspired by the West Virginia-born actor Chris Sarandon, as well as the West Virginian members of a commune who would frequently attend his gigs.

Danoff said he and Nivert were planning to try to sell the song to Johnny Cash, but when they played an unfinished version one night in their apartment for their friend John Denver, the singer-songwriter convinced them to let him record it instead. The song, released in 1971, turned into Denver’s biggest hit and has been a mainstay for decades.

“I don’t know all of the ways that song must have touched people, but I’m grateful that I have somehow been able to say something that has meaning for others,” Denver wrote years later.

‘Country Roads’ finds a new stage at the World Cup

According to The Athletic, FIFA officials added “Country Roads” to its postgame playlist options in hopes of creating a shared moment between the U.S. team and its supporters.

It made its debut at the end of the U.S.’s second match as the players celebrated their 2-0 win over Australia in Seattle. The song was an immediate hit both inside the stadium and on social media, as fans embraced the scenes of U.S. players waving to fans as they sang the lyrics.

“You could feel the connection with the fans,” midfielder Weston McKennie told reporters after the match.

John Denver’s song didn’t get quite the same reception on June 25 at Los Angeles Stadium, as it came after a deflating, though insignificant, last-minute U.S. loss to Turkey.

But it came back in force Wednesday evening in Santa Clara, California, as the U.S. defeated Bosnia-Herzegovina to advance to the round of 16. Perhaps none were more enthusiastic than midfielders McKennie and Sebastian Berhalter, who swung their arms wildly as they wandered around the field while singing to the fans.

During matches not involving the U.S. team, the song has frequently been played during hydration breaks and has also been met with roaring approval from fans who, moments previously, had been booing the start of each hydration break.

‘Country Roads’ has long been a sports staple

It’s hardly the first time that “Country Roads,” has been used by sports fans. It has long been a mainstay at West Virginia University football games, where Mountaineer fans serenade the team after its home victories.

It’s even found a home in Europe, where fans have been singing it during the NFL’s annual visit to Germany since the first game in Munich in 2022. Fans there were used to singing the song during Oktoberfest celebrations.

And, in the English Premier League, Manchester United supporters years ago tweaked the words to sing about their own “home” — Old Trafford stadium.

England’s players have their own sing-along

While “Country Roads” is the U.S.’s unofficial anthem, the England national team during this tournament has similarly adopted Oasis’ “Wonderwall.”

Standing in a line, arms around each other’s shoulders, the English players sang the 1995 hit after their 4-2 opening victory against Croatia, something that captain Harry Kane said was “one of my favorite ever moments in an England shirt.”

The team has been repeating the post-match tradition after each match since.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By R.J. Rico
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Arts & Entertainment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Arts & Entertainment

The 1964 box set that predicted Dylan going electric — and still explains American music today
Arts & EntertainmentMusic
The 1964 box set that predicted Dylan going electric — and still explains American music today
By Ted Olson and The ConversationJuly 4, 2026
5 hours ago
mp
Arts & EntertainmentWorld Cup
FIFA engineered a plan to get the USMNT and their fans singing ‘Country Roads’ — and it worked
By R.J. Rico and The Associated PressJuly 4, 2026
6 hours ago
wh
PoliticsWhite House
Trump visits Mount Rushmore on 250th July 4th to declare communism a ‘mortal threat to American liberty’
By Steven Sloan, Steve Peoples, Michelle L. Price and The Associated PressJuly 4, 2026
6 hours ago
loco
Travel & LeisureEntrepreneurship
The World Cup is just now discovering Middle America’s big heart. These Irish bingo kingpins built a $24 million business knowing it all along
By Nick LichtenbergJuly 4, 2026
9 hours ago
s
Personal FinanceSports
The sports economy is unaffordable at the bar, let alone the stadium
By Catherina GioinoJuly 2, 2026
2 days ago
t
Arts & EntertainmentNew York
No holiday for New York City cops, who get a heat wave, World Cup and a Taylor Swift wedding at MSG
By Anthony Izaguirre and The Associated PressJuly 2, 2026
2 days ago

Most Popular

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
2 days ago
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
11 hours ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
1 day ago
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
2 days ago
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
Success
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
By Orianna Rosa RoyleJuly 3, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
7 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.