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Alyssa Meyers

Stay informed with Alyssa Meyers’s coverage and analysis.

50 years after Title IX, women’s soccer is surging thanks to brand deals boosting visibility: ‘What’s been proven is people love women’s sports’
Arts & Entertainment
50 years after Title IX, women’s soccer is surging thanks to brand deals boosting visibility: ‘What’s been proven is people love women’s sports’
By Alyssa Meyers and Marketing BrewAugust 13, 2025
Super Bowl 2024 aerial shot
Success
These companies got the most bang for their buck with the most memorable Super Bowl ads, marketing exec says
By Marketing Brew and Alyssa MeyersJanuary 30, 2025
‘Change agent’ Caitlin Clark prompts advertiser free-for-all: ‘She’s jump-started a new era of basketball, and she’s propelling women’s sports forward’
Success
‘Change agent’ Caitlin Clark prompts advertiser free-for-all: ‘She’s jump-started a new era of basketball, and she’s propelling women’s sports forward’
By Alyssa Meyers, Marketing Brew and Morning BrewApril 16, 2024
Kid on phone
Success
Gen Alpha loves sports (especially soccer) and spends 3 hours a day on social media by age 8
By Alyssa Meyers, Marketing Brew and Morning BrewApril 3, 2024
Caitlin Clark
Lifestyle
Women’s March Madness ad revenue doubled this year, Disney VP says
By Alyssa Meyers, Marketing Brew and Morning BrewMarch 30, 2024
Lionel Messi
Lifestyle
The Messi effect is supercharging MLS’ business impact: ‘I’ve been here quite a while, but I’ve never seen this’
By Alyssa Meyers, Marketing Brew and Morning BrewMarch 30, 2024
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Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last yearplaceholder alt text
By Sydney LakeJune 25, 2026
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away fasterplaceholder alt text
By Preston ForeJune 27, 2026
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse placeplaceholder alt text
By Sydney LakeJune 29, 2026
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