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Brody Ford

Stay informed with Brody Ford’s coverage and analysis.

Arvind Krishna
Tech
IBM shares fall after flatlining sales in its second-largest business unit
By Brody Ford and BloombergApril 24, 2024
Christian Klein
Success
Remote work rebellion: SAP’s RTO push prompts 5,000 employees to sign letter saying they ‘feel betrayed’
By Brody Ford, Agatha Cantrill and BloombergJanuary 31, 2024
Arvind Krishna
Success
IBM to managers: Move close to an office or quit
By Brody Ford and BloombergJanuary 29, 2024
Person walking out of Salesforce headquarters
Tech
Salesforce slashes 700 jobs, adding to brutal string of 2024 tech layoffs
By Brody Ford and BloombergJanuary 26, 2024
Tech world’s hopes for 2024 dashed with early wave of layoffs at Amazon, Google and Unity
Tech
Tech world’s hopes for 2024 dashed with early wave of layoffs at Amazon, Google and Unity
By Brody Ford and BloombergJanuary 11, 2024
Adobe to pay Figma a $1B breakup fee after European regulators scuttle proposed merger
Tech
Adobe to pay Figma a $1B breakup fee after European regulators scuttle proposed merger
By Leah Nylen, Brody Ford and BloombergDecember 18, 2023
Salesforce boss Marc Benioff is cashing out of his company’s shares with almost daily sales at a rate of $3m a day
Finance
Salesforce boss Marc Benioff is cashing out of his company’s shares with almost daily sales at a rate of $3m a day
By Biz Carson, Brody Ford, Jack Witzig and BloombergDecember 14, 2023
FTC is investigating Adobe over its rules for canceling software subscriptions after years of customer complaints
Tech
FTC is investigating Adobe over its rules for canceling software subscriptions after years of customer complaints
By Brody Ford and BloombergDecember 13, 2023
Salesforce soars 8% as cost cutting shows its ‘brand new religion’ to increase profits
Tech
Salesforce soars 8% as cost cutting shows its ‘brand new religion’ to increase profits
By Brody Ford and BloombergNovember 29, 2023
Marc Benioff, chief executive officer of Salesforce
Finance
Salesforce CEO Marc Benioff says San Francisco cleaned up its troubled downtown after he pressured City Hall
By Brody Ford and BloombergSeptember 14, 2023
Peloton stock is plunging after a massive recall and fears the $2,500 bikes will keep falling apart
Finance
Peloton stock is plunging after a massive recall and fears the $2,500 bikes will keep falling apart
By Nick Turner, Brody Ford and BloombergAugust 23, 2023
Return to the office? No way, say some tech companies that are letting workers stay remote despite rival firms imposing mandates
Success
Return to the office? No way, say some tech companies that are letting workers stay remote despite rival firms imposing mandates
By Brody Ford and BloombergAugust 16, 2023
Zoom’s pandemic-era no-meeting Wednesday policy is no more because it’s a ‘barrier to collaboration’
Tech
Zoom’s pandemic-era no-meeting Wednesday policy is no more because it’s a ‘barrier to collaboration’
By Matthew Boyle, Brody Ford and BloombergAugust 10, 2023
IBM’s CEO expects A.I. to be so good at back office work that he plans to pause hiring humans for those jobs
Tech
IBM’s CEO expects A.I. to be so good at back office work that he plans to pause hiring humans for those jobs
By Brody Ford and BloombergMay 1, 2023
The Zoom Video Communications Inc. pavilion lit up in the colors of the pride flag on day two of the World Economic Forum (WEF) in Davos, Switzerland, on Wednesday, Jan. 18, 2023.
Success
Zoom is the latest big tech company to announce major layoffs as it cuts 1,300 jobs after tripling workforce: ‘We didn’t take as much time as we should have to thoroughly analyze our teams’
By Brody Ford and BloombergFebruary 7, 2023
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Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last yearplaceholder alt text
By Sydney LakeJune 25, 2026
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away fasterplaceholder alt text
By Preston ForeJune 27, 2026
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse placeplaceholder alt text
By Sydney LakeJune 29, 2026
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