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Daniela Sirtori

Stay informed with Daniela Sirtori’s coverage and analysis.

Former Chipotle boss Brian Niccol takes over Starbucks with long to-do list of problems
Leadership
Former Chipotle boss Brian Niccol takes over Starbucks with long to-do list of problems
By Daniela Sirtori and BloombergSeptember 9, 2024
Brian Niccol
Finance
Starbucks’ incoming CEO Brian Niccol will immediately have more power than ousted boss Laxman Narasimhan
By Daniela Sirtori and BloombergAugust 23, 2024
Barista making a fancy coffee
Retail
Starbucks is so desperate for sales it’s pulling out the big guns—the pumpkin spice latte—earlier than ever before
By Daniela Sirtori and BloombergAugust 21, 2024
Brian Niccol
Retail
Starbucks poaches Chipotle CEO Brian Niccol in surprise leadership shake-up
By Daniela Sirtori and BloombergAugust 13, 2024
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