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Derek D. Rucker

Stay informed with Derek D. Rucker’s coverage and analysis.

Super Bowl
CommentaryThe Best and Worst Super Bowl Ads of All Time
By Tim Calkins and Derek D. RuckerFebruary 5, 2017
Ex-patriots and others gather to watch Superbowl 50. The
CommentaryWhy Super Bowl Ads Are a Tough Sell in 2017
By Tim Calkins and Derek D. RuckerJanuary 17, 2017
Manny Pacquiao Morning Workout
CommentaryWhat Every Company Should Learn From Nike’s Pacquiao Response
By Derek D. Rucker, Tim Calkins and Bethany CiancioloFebruary 25, 2016
Carolina Panthers vs. Denver Broncos
CommentaryThese Were the Best and Worst Super Bowl 50 Ads
By Tim Calkins and Derek D. RuckerFebruary 8, 2016
Why GoDaddy’s Offensive Super Bowl Ads Worked
CommentaryWhy GoDaddy’s Offensive Super Bowl Ads Worked
By Tim Calkins and Derek D. RuckerFebruary 4, 2016
The Hidden Costs Behind Doritos’ Popular Super Bowl Ads
CommentaryThe Hidden Costs Behind Doritos’ Popular Super Bowl Ads
By Tim Calkins and Derek D. RuckerJanuary 30, 2016
Mattel, Inc. Barbie brand dolls are displayed for a photograph in Tiskilwa, Illinois, U.S., on Wednesday, July 1, 2015. Mattel, Inc. is expected to report quarterly earnings on July 16, 2015. Photographer: Daniel Acker/Bloomberg
CommentaryWhy Boys Can Play With Barbie Dolls, Too
By Tim Calkins and Derek D. RuckerDecember 8, 2015
"Belief" New York Premiere
CommentaryWhat Oprah’s Weight Watchers stake says about celebrity endorsements
By Derek D. Rucker and Tim CalkinsOctober 23, 2015
4 Super Bowl ads that nailed it!
Commentary4 Super Bowl ads that nailed it!
By Tim Calkins and Derek D. RuckerJanuary 30, 2015
4 Super Bowl ads that should have never aired
Commentary4 Super Bowl ads that should have never aired
By Tim Calkins and Derek D. RuckerJanuary 27, 2015
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