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Jasmine Li

Jasmine Li is a former editorial fellow on Fortune's audience team.

A guest wears a white and black tie and dye print pattern fur oversized coat, a neon pink long blazer jacket, black tights, a neon pink shiny leather crocodile print pattern Birkin handbag from Hermes, diamonds rings, black pointed pumps heels shoes , outside Zuhair Murad, during Paris Fashion Week - Haute Couture Spring Summer, on January 25, 2023 in Paris, France.
Retail
Birkin bags can double in value in 5 years. An Hermès expert explains why it’s a better investment than gold
By Jasmine LiDecember 15, 2025
With a growth strategy and expansion plan in place, Outdoor Voices is focusing on product, community engagement, and getting back to its roots.
Retail
Activewear brand Outdoor Voices acquired by owner of Reese Witherspoon’s fashion label—3 months after it closed all stores and laid off dozens
By Jasmine LiJune 3, 2024
Customers at Pop Mart's Los Angeles, California store.
Retail
This millennial-founded Chinese company scored a $6 billion valuation selling mystery toys. Now it wants to cash in on America’s cuteness craze
By Jasmine LiMay 18, 2024
Forget airline miles—Gen Z and millennials are obsessed with nicotine pouch Zyn’s lucrative rewards program, which includes $400 Apple watches and $600 Dyson AirWraps
Lifestyle
Forget airline miles—Gen Z and millennials are obsessed with nicotine pouch Zyn’s lucrative rewards program, which includes $400 Apple watches and $600 Dyson AirWraps
By Jasmine LiMay 11, 2024
777 Partners co-founder Josh Wander after the Premier League match at Goodison Park, Liverpool.
Lifestyle
A mysterious Miami firm tried to buy a top English soccer team—now it’s being accused of $600 million fraud: ‘A giant shell game at best, and an outright Ponzi scheme at worst’
By Jasmine LiMay 8, 2024
Tweezers holding diamond, close-up
Retail
Good news for Gen Z’s favorite jewelry: Scientists can now grow diamonds faster than you can watch ‘Oppenheimer’
By Jasmine LiMay 1, 2024
Rapper, songwriter, and icon Drake attends a game between the Houston Rockets and the Cleveland Cavaliers at Toyota Center on March 16, 2024 in Houston, Texas.
Tech
Drake’s fake Tupac, a $50,000 Elon Musk romance scam, and AI-generated racist tirades: Deepfakes are terrorizing society
By Jasmine LiApril 29, 2024
Professional namer Anthony Shore
Success
Meet the ‘professional namer’ who directed Accenture’s $100 million name change: ‘It’s the best job in the world’
By Jasmine LiApril 25, 2024
David Beckham; Mark Wahlberg
Success
David Beckham is suing Mark Wahlberg’s fitness company for $14 million—making him the third former pro athlete to do so
By Jasmine LiApril 24, 2024
Doll Sonny Angel display at LOG-ON, City Plaza in Tai Koo.
Retail
Gen Z’s obsession with a $10 naked baby figurine is causing a worldwide shortage: ‘Some customers come every day, for three days straight’
By Jasmine Li and Sasha RogelbergApril 19, 2024
Olivia Rodrigo
Retail
Gen Z favorite Dr. Martens is struggling as its CEO steps down—and it might be because the shoes last too long
By Jasmine LiApril 17, 2024
Man and woman in seperate cubicles, kissing - stock photo
Features
Return to office (romance): The real reason Gen Z and millennials are ditching dating apps
By Jasmine LiApril 7, 2024
A Birkin insider shares her tips on buying the elusive bag: ‘They want you to be a disciple of the brand’
Retail
A Birkin insider shares her tips on buying the elusive bag: ‘They want you to be a disciple of the brand’
By Jasmine LiApril 2, 2024
Millennial activewear brand Outdoor Voices is on the verge of bankruptcy after abruptly closing all its stores: ‘Our chairwoman was posting cat memes the day we were told’
Retail
Millennial activewear brand Outdoor Voices is on the verge of bankruptcy after abruptly closing all its stores: ‘Our chairwoman was posting cat memes the day we were told’
By Jasmine LiMarch 26, 2024
Meg Randell, Head of Designer Handbags and Fashion at Bonhams, holding a range of 'Birkin' bags, including (centre) a matte bourgogne Porosus crocodile and rouge H Ghillies Birkin 35, Hermes, Limited Edition c. 2015, £ 40,000 - 50,000, during a preview of Bonhams' designer handbags and fashion sale, Bonhams, London.
Retail
The Birkin bag rules: Two Californians sue Hermès, alleging their money wasn’t good enough even after one of them spent ‘tens of thousands of dollars’ on the brand
By Jasmine LiMarch 20, 2024
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Success
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Big Tech
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Success
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