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Photo of Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
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Marco Quiroz-Gutierrez is a reporter for Fortune covering general business news. Before joining Fortune, Marco’s work was published in the Wall Street Journal and the Charlotte Observer. He graduated with a degree in business journalism from the University of North Carolina at Chapel Hill.

Adobe launches AI tool meant to let customers ‘have a conversation with’ PDF documents, as companies look to roll out add-ons to existing product lines
Tech
Adobe launches AI tool meant to let customers ‘have a conversation with’ PDF documents, as companies look to roll out add-ons to existing product lines
By Marco Quiroz-GutierrezApril 15, 2024
Fortune partners with Accenture on AI tool to help analyze and visualize the Fortune 500: ‘You can’t ask a spreadsheet a question’
Tech
Fortune partners with Accenture on AI tool to help analyze and visualize the Fortune 500: ‘You can’t ask a spreadsheet a question’
By Marco Quiroz-GutierrezApril 15, 2024
The go-to cheat for feeding your kids—Lunchables—has lead in it, and maker Kraft Heinz says it is a naturally occurring part of food products
Health
The go-to cheat for feeding your kids—Lunchables—has lead in it, and maker Kraft Heinz says it is a naturally occurring part of food products
By Marco Quiroz-GutierrezApril 12, 2024
Video games are turning into streaming TV, putting ads into America’s favorite entertainment form
Tech
Video games are turning into streaming TV, putting ads into America’s favorite entertainment form
By Marco Quiroz-GutierrezApril 11, 2024
Starbucks is quieting its buzzy coffee shops with sound-absorbing materials to help cut down on wrong orders
Retail
Starbucks is quieting its buzzy coffee shops with sound-absorbing materials to help cut down on wrong orders
By Marco Quiroz-GutierrezApril 10, 2024
Google is building its own AI chips—and it’s a warning shot at Nvidia and Intel
Tech
Google is building its own AI chips—and it’s a warning shot at Nvidia and Intel
By Marco Quiroz-GutierrezApril 9, 2024
Spirit Airlines is furloughing pilots and delaying delivery of new jets in a bid to juice its liquidity by $340 million
Finance
Spirit Airlines is furloughing pilots and delaying delivery of new jets in a bid to juice its liquidity by $340 million
By Marco Quiroz-GutierrezApril 8, 2024
Boeing forks over $160 million to Alaska Airlines to make up for the January door-plug incident—and more payments are expected
Success
Boeing forks over $160 million to Alaska Airlines to make up for the January door-plug incident—and more payments are expected
By Marco Quiroz-GutierrezApril 5, 2024
Musk steps in to stem Tesla’s stock bleeding on report that it’s shuttering a long-planned $25,000 EV
Finance
Musk steps in to stem Tesla’s stock bleeding on report that it’s shuttering a long-planned $25,000 EV
By Marco Quiroz-GutierrezApril 5, 2024
Ford
Retail
Ford retreats amid slowing EV market, punting new F-series to 2027 to allow ‘consumer market for three-row EVs to further develop’
By Marco Quiroz-Gutierrez and The Associated PressApril 4, 2024
Sam Bankman-Fried’s mom tried to explain her son to the judge: ‘He has never felt happiness or pleasure in his life and does not think he is capable of feeling it’
Companies
Sam Bankman-Fried’s mom tried to explain her son to the judge: ‘He has never felt happiness or pleasure in his life and does not think he is capable of feeling it’
By Marco Quiroz-GutierrezApril 4, 2024
Tesla reports its first year-over-year sales decline since the pandemic—and its shares are plummeting
Tech
Tesla reports its first year-over-year sales decline since the pandemic—and its shares are plummeting
By Marco Quiroz-GutierrezApril 2, 2024
Photo of Elon Musk
Tech
Warren Buffett–backed EV maker BYD surprises with stellar first-quarter sales as Tesla continues to slide
By Marco Quiroz-GutierrezApril 1, 2024
AT&T pushes a master passcode reset on millions of customers after troves of personal data leaked to the dark web
Success
AT&T pushes a master passcode reset on millions of customers after troves of personal data leaked to the dark web
By Marco Quiroz-GutierrezApril 1, 2024
Tesla scraps Elon Musk’s no-advertising mantra as stock nosedives nearly 30% this year
Tech
Tesla scraps Elon Musk’s no-advertising mantra as stock nosedives nearly 30% this year
By Marco Quiroz-GutierrezMarch 29, 2024
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Most Popular
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunchplaceholder alt text
By Marco Quiroz-GutierrezJuly 1, 2026
Success
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaiiplaceholder alt text
By Sasha RogelbergJuly 2, 2026
Success
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80Kplaceholder alt text
By Orianna Rosa RoyleJuly 2, 2026
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