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Photo of Marco Quiroz-Gutierrez
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Photo of Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
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Marco Quiroz-Gutierrez is a reporter for Fortune covering general business news. Before joining Fortune, Marco’s work was published in the Wall Street Journal and the Charlotte Observer. He graduated with a degree in business journalism from the University of North Carolina at Chapel Hill.

Once-unstoppable consumers are finally tapping the brakes—and Adidas, Nike, and Puma are taking a beating from sinking sales
Retail
Once-unstoppable consumers are finally tapping the brakes—and Adidas, Nike, and Puma are taking a beating from sinking sales
By Marco Quiroz-GutierrezFebruary 1, 2024
Shaq looks for his next slam dunk in education by investing in a community college startup—and says none other than Jeff Bezos inspired him
Finance
Shaq looks for his next slam dunk in education by investing in a community college startup—and says none other than Jeff Bezos inspired him
By Marco Quiroz-GutierrezJanuary 31, 2024
Walmart wants you, yes you, to get into its stock with its first stock split since 1999
Retail
Walmart wants you, yes you, to get into its stock with its first stock split since 1999
By Marco Quiroz-GutierrezJanuary 31, 2024
Amazon Prime is now charging you if you want to avoid commercials on its streaming service
Tech
Amazon Prime is now charging you if you want to avoid commercials on its streaming service
By Marco Quiroz-GutierrezJanuary 30, 2024
Amazon walking away from its $1.7 billion iRobot deal leaves the Roomba maker without its founding CEO and staring down a 31% staff cut
Tech
Amazon walking away from its $1.7 billion iRobot deal leaves the Roomba maker without its founding CEO and staring down a 31% staff cut
By Marco Quiroz-GutierrezJanuary 29, 2024
Father with arm around looking at son while standing at home.
Success
Gen Z is richer than just a few years ago—and much richer than their parents at the same age—but everything costs more and they have more debt, Pew study reveals
By Marco Quiroz-GutierrezJanuary 26, 2024
Elon Musk’s warning to the market takes a $82 billion bite out of Tesla—and the path forward is daunting
Tech
Elon Musk’s warning to the market takes a $82 billion bite out of Tesla—and the path forward is daunting
By Marco Quiroz-Gutierrez and Shawn TullyJanuary 25, 2024
Apple’s EV could be facing yet another delay—and it could end up coming to market at the worst possible time
Tech
Apple’s EV could be facing yet another delay—and it could end up coming to market at the worst possible time
By Marco Quiroz-GutierrezJanuary 24, 2024
After FTC and TurboTax spar over definition of ‘free,’ agency drops the hammer on Intuit’s misleading advertising claims
Tech
After FTC and TurboTax spar over definition of ‘free,’ agency drops the hammer on Intuit’s misleading advertising claims
By Marco Quiroz-GutierrezJanuary 23, 2024
AI chatbot calls itself ‘useless,’ writes elaborate poem about its shortcomings, and says it works for ‘the worst delivery firm in the world’
Tech
AI chatbot calls itself ‘useless,’ writes elaborate poem about its shortcomings, and says it works for ‘the worst delivery firm in the world’
By Marco Quiroz-GutierrezJanuary 22, 2024
BlackRock’s spot Bitcoin ETF becomes first in class to reach $1 billion in assets under management
Companies
BlackRock’s spot Bitcoin ETF becomes first in class to reach $1 billion in assets under management
By Marco Quiroz-GutierrezJanuary 18, 2024
Flowdesk raises $50 million as CEO works to bridge the gap with TradFi: ‘Crypto needs to step up’
Companies
Flowdesk raises $50 million as CEO works to bridge the gap with TradFi: ‘Crypto needs to step up’
By Marco Quiroz-GutierrezJanuary 18, 2024
Open-source developers fled crypto in 2023. But the industry’s most dedicated coders aren’t going anywhere: ‘The tourists have left’
The Coins
Open-source developers fled crypto in 2023. But the industry’s most dedicated coders aren’t going anywhere: ‘The tourists have left’
By Marco Quiroz-GutierrezJanuary 17, 2024
SEC postpones trial of Terraform Labs’ Do Kwon to allow for extradition from Montenegro
Companies
SEC postpones trial of Terraform Labs’ Do Kwon to allow for extradition from Montenegro
By Marco Quiroz-GutierrezJanuary 16, 2024
Gary Gensler says SEC decision to approve spot ETFs isn’t an endorsement: ‘Bitcoin, itself, we did not approve’
Regulators
Gary Gensler says SEC decision to approve spot ETFs isn’t an endorsement: ‘Bitcoin, itself, we did not approve’
By Marco Quiroz-GutierrezJanuary 12, 2024
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Most Popular
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunchplaceholder alt text
By Marco Quiroz-GutierrezJuly 1, 2026
Success
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaiiplaceholder alt text
By Sasha RogelbergJuly 2, 2026
Personal Finance
Current price of oil as of July 2, 2026placeholder alt text
By Joseph HostetlerJuly 2, 2026
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