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Photo of Prarthana Prakash
Prarthana Prakash
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Prarthana Prakash was a Europe business reporter at Fortune.

a person unloading grapes onto a container in a vineyard
Environment
Italy loses its crown as world’s top wine producer as hailstorms, floods and a soggy spring ruin its harvest—but dropping the top spot is the least of vineyards’ worries
By Prarthana PrakashOctober 26, 2023
people walking outside a Gucci showroom
Retail
Luxury slump intensifies as shoppers buy less Balenciaga and Gucci, in latest sign of an end to the ‘roaring 20s’
By Prarthana PrakashOctober 25, 2023
adyen app held on a smartphone
Tech
PayPal rival used by Uber and Spotify has lost so much market value in U.S. push that it’s cost its founders $2 billion this year
By Prarthana PrakashOctober 24, 2023
People walking on a busy bridge in London
Success
Britain’s return-to-office push pays off—more people are back 5 days than working from home for the first time since COVID-19
By Prarthana PrakashOctober 23, 2023
China’s birth rate crisis is so intense that Nestlé is closing a baby formula plant due to dwindling demand
Retail
China’s birth rate crisis is so intense that Nestlé is closing a baby formula plant due to dwindling demand
By Prarthana PrakashOctober 20, 2023
three nokia phones lined up
Tech
Former phone giant Nokia saw a dramatic drop in profits and is now cutting up to 14,000 jobs in response
By Prarthana PrakashOctober 19, 2023
people shown outside an HSBC UK bank branch
Finance
HSBC has already blocked staff from using WhatsApp on work phones—now the bank reportedly plans to ban all texts
By Prarthana PrakashOctober 18, 2023
Photo of Tufan Erginbilgic speaking
Finance
Rolls-Royce CEO who once described the company as a ‘burning platform’ is planning to cut up to 2,500 white-collar jobs
By Prarthana PrakashOctober 17, 2023
A woman smokes a vaping device on May 30, 2023 in Manchester, England.
Health
Marlboro owner is pushing to undermine crackdown on vapes: ‘The WHO’s tobacco treaty is no longer fit for purpose’
By Prarthana PrakashOctober 13, 2023
PERSON holding rouble notes
Finance
Russian ruble surges after Putin ordered 43 companies to prop up the slumping currency by selling some of their foreign cash
By Prarthana PrakashOctober 12, 2023
birkenstock sandals lined up
Features
Birkenstock tripped over its own sandals trying to take a step in the IPO world—and analysts suspect LVMH downturn could be partly to blame
By Prarthana PrakashOctober 12, 2023
picture of bernard arnault smiling
Retail
Bernard Arnault, the world’s second richest man, may be seeing the end of his winning streak as luxury shoppers bolt for the first time in years
By Prarthana PrakashOctober 11, 2023
ozempic injection picture
Finance
Wall Street is now betting against restaurant stocks because of Novo Nordisk’s Ozempic and high interest rates
By Prarthana PrakashOctober 10, 2023
picture of a louis vuitton storefront in france
Retail
European luxury stocks are losing their allure on Wall Street and have hit their biggest slump since 2020
By Prarthana PrakashOctober 9, 2023
Torsten Muller-Otvos pictured next to a red rolls-royce car
Success
Rolls-Royce CEO Torsten Müller-Ötvös retires after a 14-year tenure boosting sales by 500% and making the brand ‘cool’ again
By Prarthana PrakashOctober 6, 2023
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Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunchplaceholder alt text
By Marco Quiroz-GutierrezJuly 1, 2026
Success
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By Sydney LakeJune 25, 2026
Newsletters
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By Diane BradyJuly 1, 2026
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