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Photo of Sasha Rogelberg
Sasha Rogelberg
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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

Bret Johnsen looks up, smiling, as he claps his hands.
C-SuiteSpaceX CFO Bret Johnsen quietly engineered its historic IPO and became an overnight billionaire
By Sasha RogelbergJune 13, 2026
Elon Musk stands behind the Nasdaq opening bell and in front of a "SpaceX" background.
Future of WorkDespite his new trillionaire status, Elon Musk says money ‘will stop being relevant’ in the future because of AI
By Sasha RogelbergJune 12, 2026
A person holds an iPhone as someone next to them points at the screen.
EconomyYou can blame America’s plummeting fertility rate on the iPhone, study finds: ‘People are all depressed and alone and doomscrolling’
By Sasha RogelbergJune 12, 2026
Shaun White, wearing a jacket with a fur-lined hood, looks up.
SuccessOlympic champion Shaun White says AI is ‘leveling the playing field’ for professional athletes
By Sasha RogelbergJune 11, 2026
A man guides a ship in the water.
EnergyAnalysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
Kevin O'Leary wears a silver and black suit with a chain of basketball cards around his neck.
AIFrom the Trump administration to Kevin O’Leary, there’s a new narrative that China is to blame for plummeting data center popularity
By Sasha RogelbergJune 10, 2026
Donald Trump shakes the hand of a farmer wearing a red shirt
EnvironmentTrump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
By Sasha RogelbergJune 8, 2026
Natisha Hiedeman, wearing a black and green jersey, celebrates on court.
North AmericaThe Seattle Storm used to be the ‘tail’ on the ‘dog’ of its NBA counterpart. Now the WNBA team is leading the city’s basketball revival
By Sasha RogelbergJune 6, 2026
boss
Future of WorkAI productivity gains are real but so is bad management: ‘Leaders are really struggling to articulate what the vision and strategy is’
By Sasha RogelbergJune 5, 2026
A man in a crowd holds a sign that says, "Moratorium NOW!"
Environment‘Big Tech is desperate’: Amazon engineers are calling out the tech giant for its $200 billion in data center spending after slashing 30,000 workers
By Sasha RogelbergJune 5, 2026
Elon Musk, wearing all black, smiles and looks to the side.
InvestingA dying satellite company sold spectrum to Elon Musk—and turned $11.1 billion in SpaceX stock into the Fortune 500’s best shareholder return
By Sasha RogelbergJune 4, 2026
Andy Jassy speaks in front of a black and blue background.
FinanceWhat is a Fortune 500 company? The story behind the list
By Sasha RogelbergJune 3, 2026
A person holding a protest sign sits with their legs crossed.
CybersecurityOhio city workers are covering automated license plate readers with trash bags as officials sound the alarm on ‘egregious violations’ of privacy
By Sasha RogelbergJune 3, 2026
A man in a soccer ball hat holds a trophy and a beer in his hands.
North AmericaFIFA’s foray into dynamic pricing may be backfiring by keeping actual fans out of the World Cup—and sending some prices lower as backlash hits demand
By Sasha RogelbergJune 2, 2026
Donald Trump smirks and tilts his head slightly to the side.
LawAfter issuing more than $20 billion in tariff refunds, the Trump administration is now pursuing legal action to bring the process to a standstill
By Sasha RogelbergJune 1, 2026
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