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Design Thinking

Design thinking, strategies, and solutions for the products, services, organizations, and environments in our lives.
Dylan Field gestures with his arms while speaking
Figma is getting crushed in its post-IPO earnings debut; CEO Dylan Field is focused on AI’s long-term power to ‘raise the ceiling’

In an interview with Fortune, the cofounder and chief executive of the newly public Figma discussed the increasingly interconnected future of design and AI.

By Allie GarfinkleSeptember 3, 2025
Waymo experimenting with a generative AI frontier model, but exec says LiDAR and radar sensors important to self-driving safety ‘under all conditions’
Waymo experimenting with a generative AI frontier model, but exec says LiDAR and radar sensors important to self-driving safety ‘under all conditions’
By Jessica MathewsAugust 15, 2025
Harvard researcher unearths data airlines don’t want you to notice: Three-hour flight delays are 4x more common now than 30 years ago
Harvard researcher unearths data airlines don’t want you to notice: Three-hour flight delays are 4x more common now than 30 years ago
By Eva RoytburgAugust 14, 2025
concept technology modern real estate investment
Architecture today is driving AI ‘towards the direction that you’ve already preconceived in your mind’
By Ian MountMay 9, 2025
Tech industry insiders share their picks for the next startups who will ride the IPO wave after Figma’s blockbuster debut
Tech industry insiders share their picks for the next startups who will ride the IPO wave after Figma’s blockbuster debut
By Alexandra SternlichtAugust 4, 2025
Inside the rise of Whatnot, the wildly-entertaining, FOMO-inducing, $5 billion shopping app you’ve never heard of
Inside the rise of Whatnot, the wildly-entertaining, FOMO-inducing, $5 billion shopping app you’ve never heard of
By Jason Del ReyJune 16, 2025
Latest Stories
SpaceX heads into a record-shattering IPO with the ‘deepest moat that exists today’ as investors vow to ‘never bet against Elon’
InnovationSpaceX heads into a record-shattering IPO with the ‘deepest moat that exists today’ as investors vow to ‘never bet against Elon’
By Jason MaMay 16, 2026
tarot
AIWe talked to 12 tarot card readers who are using AI. They split in 2 camps, with big implications for the technology
By Ziv Epstein, Farnaz Jahanbakhsh, Vana Goblot and The ConversationMay 16, 2026
trump
PoliticsTrump voter remorse is almost entirely concentrated in the swing voters who gave him a shot in 2024
By Tatishe Nteta, Adam Eichen, Jesse Rhodes and The ConversationMay 16, 2026
yale
LawDOJ accuses Yale of discriminating against Asian, white students with ‘race-based admissions program’
By Dave Collins and The Associated PressMay 16, 2026
hoeg
HealthRFK ally confirms she was fired by FDA: ‘I learned so much and leave with no regrets’
By Matthew Perrone and The Associated PressMay 16, 2026
lirr
EconomySpring Hamptons traffic nightmare as Long Island Rail Road workers go on strike
By Philip Marcelo, Nick Lichtenberg and The Associated PressMay 16, 2026
delivery
RetailWalmart’s upper hand over Amazon in the $1 trillion e-commerce race: 90% of Americans live within 10 miles of a superstore
By Anne D'Innocenzio and The Associated PressMay 16, 2026
iran
PoliticsIran foreign minister on dealings with Trump: ‘We are in doubt about their seriousness’
By Sheikh Saaliq, Adam Schreck and The Associated PressMay 16, 2026
More Design ThinkingPage 4 of 19
Business by Design-Design Team
NewslettersScaling design: Why your business needs a design system now
By Nicole Gull McElroyNovember 2, 2021
  • vestaboard in a home
    NewslettersUnboxing Vestaboard, a magical, Internet-connected message board
    By Aaron PressmanMay 21, 2021
It's easy to say you want a sustainable product, but brands like Patagonia don't control their industry's supply chain.
CommentaryPatagonia doesn’t use the word ‘sustainable.’ Here’s why
By Beth ThorenNovember 2, 2021
Great workplace design can combat the ‘Great Resignation’
CommentaryGreat workplace design can combat the ‘Great Resignation’
By Andy CohenOctober 25, 2021
The 3 design principles that informed Coca-Cola’s latest rebrand
NewslettersThe 3 design principles that informed Coca-Cola’s latest rebrand
By Nicole Gull McElroyOctober 19, 2021
The immense reward of banishing ‘no’ from your creative dictionary
CommentaryThe immense reward of banishing ‘no’ from your creative dictionary
By Pat GilesOctober 18, 2021
Don’t underestimate the role of generalists in innovation
CommentaryDon’t underestimate the role of generalists in innovation
By Florenta TeodoridisOctober 15, 2021
  • The art of colorizing black and white photographs of the past is undergoing an ethics review
    Design ThinkingThe art of colorizing black and white photographs of the past is undergoing an ethics review
    By Kat EschnerMay 12, 2021
Google search redesign adds continuous scrolling
TechGoogle search redesign adds continuous scrolling
By Kylie LoganOctober 14, 2021
What does the future of dating need according to Tinder? Good design
NewslettersWhat does the future of dating need according to Tinder? Good design
By Nicole Gull McElroyOctober 5, 2021
What do a coffee pot, rugged shoes and a scooter have in common? Meet the brands that boomed during the pandemic
LifestyleWhat do a coffee pot, rugged shoes and a scooter have in common? Meet the brands that boomed during the pandemic
By Eric J. LymanSeptember 24, 2021
Advertising in the age of COVID: Bay Area startups still vie to be king of the billboard
TechAdvertising in the age of COVID: Bay Area startups still vie to be king of the billboard
By Lucinda ShenSeptember 22, 2021
Business by Design-Online Course
NewslettersTailor Made: Private label learning platforms are helping CDOs transform design teams from the inside
By Nicole Gull McElroySeptember 21, 2021
  • Why ‘time poverty’ is this decade’s great economic challenge
    CommentaryWhy ‘time poverty’ is this decade’s great economic challenge
    By Kirsten Allegri WilliamsApril 29, 2021
Apple and Target retail guru Ron Johnson: Commerce at home will change the way we shop
CommentaryApple and Target retail guru Ron Johnson: Commerce at home will change the way we shop
By Ron JohnsonSeptember 21, 2021
Book Excerpt-Creative Acts for Curious People
Design ThinkingTo thrive in our dynamic century, you need to learn ‘how to learn’
By Sarah Stein GreenbergSeptember 21, 2021
Thanks to SPACs and VCs, the world’s biggest ad agency is growing again
FinanceThanks to SPACs and VCs, the world’s biggest ad agency is growing again
By Sophie MellorSeptember 20, 2021
Business by Design-Coca-Cola NFT Trophycase
NewslettersHow design teams, artists, and big brands can leverage NFTs
By Nicole Gull McElroySeptember 13, 2021
Business by Design-Phil Gilbert-IBM
NewslettersThe innovative engine of IBM’s design philosophy
By Nicole Gull McElroySeptember 7, 2021
Business by Design-MIT
NewslettersThe makings of a triple threat talent pool: How universities are preparing the next generation of designers and C-suite execs
By Nicole Gull McElroyAugust 24, 2021
Teaching kids to ride bikes is about more than recreation and health
Design ThinkingTeaching kids to ride bikes is about more than recreation and health
By Cari ShaneAugust 17, 2021
Meet the woman behind the design world’s best hires
NewslettersMeet the woman behind the design world’s best hires
By Nicole Gull McElroyAugust 10, 2021
China’s latest floods put its climate-friendly ‘sponge cities’ to the test
Design ThinkingChina’s latest floods put its climate-friendly ‘sponge cities’ to the test
By Eamon BarrettAugust 7, 2021
Commentary-PplPleasr-NFT
CommentaryNFT artist pplpleasr: How crypto changed my life
By pplpleasrAugust 6, 2021
CHA.09.21.EVgo charging station
MagazineThe war to charge your electric car is powering up
By Adrian CroftAugust 4, 2021
“Meet Visa”: How Visa’s rebrand strategy seeks to prove it’s more than just a card company
Newsletters“Meet Visa”: How Visa’s rebrand strategy seeks to prove it’s more than just a card company
By Nicole Gull McElroyAugust 3, 2021
Infomercial king and Ronco founder Ron Popeil dies at 86
RetailInfomercial king and Ronco founder Ron Popeil dies at 86
By Andrew Dalton, Ted Anthony and The Associated PressJuly 29, 2021
Brian Rice-3M
Newsletters3M’s CDO on Leveraging Design During the Pandemic
By Nicole Gull McElroyJuly 27, 2021
Logitech CEO Bracken Darrell
NewslettersThe latest challenge facing C-suite leadership? Closing the design gap
By Nicole Gull McElroyJuly 13, 2021
Porsche to suppliers: shift to clean energy—or else
Design ThinkingPorsche to suppliers: shift to clean energy—or else
By Christiaan Hetzner and Christiaan HetznerJuly 2, 2021
Featured-The-New-Woman-Behind-the-Camera-Ilse-Bing-Self-Portrait-with-Leica_1931
Design Thinking‘The New Woman Behind the Camera’ celebrates how women photographers shaped the medium
By Alex ScimeccaJuly 1, 2021
Tristan Walker, CEO and founder of Walker and Company, spoke at a Fortune Brainstorm Design event last week.
ConferencesWhy this entrepreneur thinks retailers’ approach to stocking Black-founded brands is ‘lazy’
By Beth KowittJune 21, 2021
Lamborghini sees record sales as wealthy, cooped-up car lovers go on a spending spree
FinanceLamborghini sees record sales as wealthy, cooped-up car lovers go on a spending spree
By Daniele Lepido, Christoph Rauwald and BloombergJune 12, 2021
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