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Apple CEO Tim Cook smiling
Tech
The biggest announcements from Apple’s most important event of the year—and quite possibly ever
By Dave SmithJune 10, 2024
Apple needs to bring Siri in from the cold—but is it mission impossible?
Tech
Apple needs to bring Siri in from the cold—but is it mission impossible?
By David MeyerJune 8, 2024
Apple commercial
Tech
Apple’s disastrous iPad ad mocked by rival Samsung in new 43-second spot: ‘We would never crush creativity’
By Christiaan HetznerMay 16, 2024
Apple commercial
Tech
Hugh Grant speaks for all on Apple’s horrific new ad: ‘The destruction of the human experience. Courtesy of Silicon Valley’
By Wyatte Grantham-Philips and The Associated PressMay 9, 2024
Apple CEO Tim Cook at the 2024 Vanity Fair Oscar Party on March 10, 2024 in Beverly Hills, California.
Tech
Apple ad obliterates the tools of human creativity with a hydraulic press to hype its ‘thinnest product yet.’ Offended consumers flipped it to make a less ‘horrific corporate nightmare’
By Sunny NagpaulMay 9, 2024
Apple risks losing its status as the world’s most valuable company after a stock plunge erased a stunning $164 billion
Tech
Apple risks losing its status as the world’s most valuable company after a stock plunge erased a stunning $164 billion
By Subrat Patnaik, Carmen Reinicke and BloombergJanuary 5, 2024
Exterior view of the Apple store on Fifth Avenue in Manhattan
Tech
Apple broke a 12-year tradition in 2023 and it has to do with iPads
By Chris MorrisJanuary 2, 2024
The Apple iMessage app and logo are seen in this photo illustration
Newsletters
Pressure grows on Apple to open up iMessage
By David MeyerOctober 10, 2023
A picture of Tim Cook joining his palms with a crowd of people cheering at the back.
Tech
It’s not just a store: Apple’s retail debut in India says a lot about the company’s future ambitions
By Prarthana PrakashApril 22, 2023
Apple to reveal its iPhone 14 on Wednesday—here’s what you can expect, including potential farewells to the ‘notch’ and the iPhone Mini
Tech
Apple to reveal its iPhone 14 on Wednesday—here’s what you can expect, including potential farewells to the ‘notch’ and the iPhone Mini
By Christiaan HetznerSeptember 6, 2022
WWDC in 2014.
Tech
How to watch Apple’s WWDC 2022 live online for free
By Chris MorrisJune 6, 2022
New iPad Air
Tech
Apple debuts its new iPad and iPad Air during its ‘Time Flies’ event
By Jonathan VanianSeptember 15, 2020
2020 Apple macBook Pro 13-inch
Tech
Review: How great are Apple’s new keyboards?
By Aaron PressmanMay 12, 2020
Coronavirus doesn’t stop Apple from debuting new devices
Tech
Coronavirus doesn’t stop Apple from debuting new devices
By Don ReisingerMarch 21, 2020
What is Apple without its events? A new iPad—and era, perhaps—arrives via press release
Tech
What is Apple without its events? A new iPad—and era, perhaps—arrives via press release
By Robert HackettMarch 19, 2020
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