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Apple, Microsoft, and Warren Buffett’s Berkshire Hathaway earn top performance marks from their business rivals—and they do it year after year
MagazineApple, Microsoft, and Warren Buffett’s Berkshire Hathaway earn top performance marks from their business rivals—and they do it year after year
By Matthew Heimer and Scott DeCarloFebruary 1, 2023
Police raided a gym after Apple’s Siri misheard a personal trainer’s words
TechPolice raided a gym after Apple’s Siri misheard a personal trainer’s words
By Christiaan HetznerJanuary 19, 2023
Apple set to challenge Amazon and Google with big move into smart-home gadget market
TechApple set to challenge Amazon and Google with big move into smart-home gadget market
By Mark Gurman and BloombergJanuary 19, 2023
Apple’s Tim Cook takes a rare CEO pay cut after investor pushback. But he’ll still earn a fortune
TechApple’s Tim Cook takes a rare CEO pay cut after investor pushback. But he’ll still earn a fortune
By Mark Gurman and BloombergJanuary 12, 2023
Apple is working on a new Mac update that Steve Jobs called ‘terrible’
TechApple is working on a new Mac update that Steve Jobs called ‘terrible’
By Mark Gurman and BloombergJanuary 12, 2023
Apple’s mixed-reality headset is coming. Here’s why initial sales might disappoint
NewslettersApple’s mixed-reality headset is coming. Here’s why initial sales might disappoint
By Jacob CarpenterJanuary 9, 2023
Apple CEO Tim Cook
TechMeta has a big new problem for its VR aspirations—Apple’s coming for the throne
By Chris MorrisJanuary 9, 2023
Tim Cook, chief executive officer of Apple Inc., next to a display of the new MacBook Air laptop computer during the Apple Worldwide Developers Conference at Apple Park campus in Cupertino, California, US, on Monday, June 6, 2022.
FinanceApple is cutting back on ordering key products in the face of weakening demand—here’s why analysts are still bullish on the company
By Will DanielJanuary 4, 2023
Apple is no longer the only company with a $2 trillion valuation
TechApple is no longer the only company with a $2 trillion valuation
By Nicholas GordonJanuary 4, 2023
Designed in California, assembled in Vietnam—but still Chinese: A top Chinese AirPod manufacturer is following Apple as it shifts away from the mainland
FeaturesDesigned in California, assembled in Vietnam—but still Chinese: A top Chinese AirPod manufacturer is following Apple as it shifts away from the mainland
By Gregor Stuart HunterDecember 16, 2022
These 5 tech winners shined through the doom and gloom of 2022
NewslettersThese 5 tech winners shined through the doom and gloom of 2022
By Jacob CarpenterDecember 15, 2022
The tug of war between Tim Cook and Elon Musk just took a twist as Apple folds in the face of European Union laws
TechThe tug of war between Tim Cook and Elon Musk just took a twist as Apple folds in the face of European Union laws
By Prarthana PrakashDecember 14, 2022
Why Apple’s end-to-end encryption expansion will get government scrutiny
NewslettersWhy Apple’s end-to-end encryption expansion will get government scrutiny
By Jacob CarpenterDecember 8, 2022
Yael Garten, Director of AI/ML Data Science and Engineering, Apple discussing a topic on stage with her hands up.
ConferencesApple’s focus on data privacy and the end-user experience while balancing A.I. ambitions
By Kylie RobisonDecember 7, 2022
Apple CEO Time Cook speaking in front of the new Taiwan Semiconductor Manufacturing Company facility under construction in Arizona
TechApple’s Tim Cook celebrates a ‘new era of advanced manufacturing’ and says the company will use U.S.-made chips for the first time in a decade
By Prarthana PrakashDecember 7, 2022
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