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Three friends bought the Seattle Storm in 2008 for $10 million and vowed to run it like a business. Now the team is worth $151 million
NewslettersThree friends bought the Seattle Storm in 2008 for $10 million and vowed to run it like a business. Now the team is worth $151 million
By Emma Hinchliffe and Joey AbramsMay 3, 2024
WNBA player Caitlin Clark
LifestyleCaitlin Clark to sign $28 million deal with Nike to get her own sneaker
By Paolo ConfinoApril 22, 2024
Jontay Porter is wearing a black t-shirt and is crouched with a basketball in his hands, poised to shoot the ball.
FinanceThe NBA just issued its first gambling ban in 70 years, booting Jontay Porter for committing the league’s ‘cardinal sin’
By Sasha RogelbergApril 18, 2024
Caitlin Clark’s $76,535 starting salary shows how far the WNBA still has to go to translate record viewership to player earnings
NewslettersCaitlin Clark’s $76,535 starting salary shows how far the WNBA still has to go to translate record viewership to player earnings
By Emma HinchliffeApril 17, 2024
Caitlin Clark is holding up one side of an Indiana Fever jersey as WNBA Commissioner Cath Engelbert holds up the other
SuccessCaitlin Clark is the hottest new WNBA player in a decade—but she’s making less per year than the average New York worker
By Sasha RogelbergApril 16, 2024
‘Change agent’ Caitlin Clark prompts advertiser free-for-all: ‘She’s jump-started a new era of basketball, and she’s propelling women’s sports forward’
Success‘Change agent’ Caitlin Clark prompts advertiser free-for-all: ‘She’s jump-started a new era of basketball, and she’s propelling women’s sports forward’
By Alyssa Meyers, Marketing Brew and Morning BrewApril 16, 2024
The WNBA has partnered with Glossier and Skims—now it’s added Opill, the new over-the-counter birth control
NewslettersThe WNBA has partnered with Glossier and Skims—now it’s added Opill, the new over-the-counter birth control
By Emma Hinchliffe and Joey AbramsApril 11, 2024
Ja Morant
LifestyleTennessee judge finds NBA star Ja Morant punched a teenager in self-defense: ‘If you start a fight, then you should be ready to finish it’
By The Associated PressApril 10, 2024
Caitlin Clark’s legacy in college basketball is solidified—even without a championship
NewslettersCaitlin Clark’s legacy in college basketball is solidified—even without a championship
By Emma Hinchliffe and Joey AbramsApril 8, 2024
How to watch the Women’s Final Four for free—and without cable
LifestyleHow to watch the Women’s Final Four for free—and without cable
By Chris MorrisApril 5, 2024
Iowa Hawkeyes basketball player Caitlin Clark celebrating.
SuccessIowa basketball star Caitlin Clark, who’s never had a full-time job, is worth over $3 million—and she’s changing the financial playbook for college athletes
By Dylan SloanApril 2, 2024
Caitlin Clark
Success‘This is potentially once in a generation’: AT&T marketing head says Caitlin Clark is a ‘big deal’ for women’s sports
By Stan Choe and The Associated PressApril 1, 2024
Caitlin Clark
LifestyleWomen’s March Madness ad revenue doubled this year, Disney VP says
By Alyssa Meyers, Marketing Brew and Morning BrewMarch 30, 2024
NCAA President Charlie Baker.
PoliticsProp bets helped fuel the $11 billion sports gambling boom—but the NCAA president wants them gone
By Dylan SloanMarch 28, 2024
The Big East commissioner wants to preserve the ‘basic principles’ of college sports even as players reap millions from NIL deals
NewslettersThe Big East commissioner wants to preserve the ‘basic principles’ of college sports even as players reap millions from NIL deals
By Emma Hinchliffe and Joey AbramsMarch 15, 2024
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