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Cereal

Young person eating breakfast
Economy
How Gen Z killed cereal: ‘They are going about breakfast in a different way than Millennials, Gen X and Baby Boomers’
By Dee-Ann Durbin and The Associated PressJuly 14, 2025
Ferrero nears $3 billion deal for WK Kellogg
Economy
Ferrero nears $3 billion deal for WK Kellogg
By Crystal Tse, Liana Baker, Kristina Peterson and BloombergJuly 10, 2025
Kellogg's cereal at the grocery store
Retail
Kellogg’s is reorganizing, downsizing, and cutting hundreds of jobs as U.S. cereal demand gets soggy
By Dee-Ann Durbin and The Associated PressAugust 6, 2024
Lawsuits allege high levels of lead in General Mills’ Cocoa Puffs cereal
Finance
Lawsuits allege high levels of lead in General Mills’ Cocoa Puffs cereal
By Chris MorrisAugust 6, 2024
A man sits in a van pouring Cheerios from a box into a bowl.
Retail
General Mills bets the power of flavor will save it from soggy demand—‘mac and cheese will be cheesier’ and ‘brownies will be fudgier’
By Sasha RogelbergJune 27, 2024
A woman is leaning over the chair a girl is sitting at and is spooning cereal into the girl's mouth.
Retail
Furious millennial moms would rather make their own cereal than buy Kellogg’s after CEO’s ‘cereal for dinner’ comment spurs boycott
By Sasha RogelbergMarch 16, 2024
A young man in front of a white brick background eats corn flakes from a glass bowl.
Retail
Kellogg and PepsiCo are urging Gen Z to eat Doritos and cereal for dinner
By Sasha RogelbergFebruary 27, 2024
People snacking
Retail
Millennials and Gen Z’s rebellion against their parents’ rules is spawning a $181 billion industry that makes everything into a snack
By Prarthana PrakashMay 15, 2023
A trademark war is brewing between an indie rock band and a major breakfast cereal maker
Finance
A trademark war is brewing between an indie rock band and a major breakfast cereal maker
By Chris MorrisJanuary 23, 2023
Rapper/actor/entrepreneur Snoop Dogg
Retail
Snoop Dogg takes over the breakfast cereal aisle with Snoop Loopz
By Chris MorrisAugust 16, 2022
A box of Lucky Charms.
Retail
FDA investigating claims that Lucky Charms is making people sick
By Chris MorrisApril 18, 2022
Snap, crackle, profit: How Magic Spoon manifested a cereal miracle
Finance
Snap, crackle, profit: How Magic Spoon manifested a cereal miracle
By Shannon FitzgeraldMay 23, 2021
$13 box of health-conscious cereal could be key to General Mills’ growth
Retail
$13 box of health-conscious cereal could be key to General Mills’ growth
By Chris MorrisFebruary 18, 2020
General Mills Food company logo seen displayed on smart
Retail
General Mills Prices Have Gone Up—and So Too Have Its Profits
By Brittany ShootMarch 20, 2019
Kellogg CEO Says the Stock Is “Cheap” and a “Fantastic Bargain”
Leadership
Kellogg CEO Says the Stock Is “Cheap” and a “Fantastic Bargain”
By Susie GharibMarch 7, 2019
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Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last yearplaceholder alt text
By Sydney LakeJune 25, 2026
Success
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By Preston ForeJune 27, 2026
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse placeplaceholder alt text
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