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Why don’t we trust funeral directors? Transparency and innovation can redefine the industry–if the FTC allows it
CommentaryWhy don’t we trust funeral directors? Transparency and innovation can redefine the industry–if the FTC allows it
By Zack MoyMarch 15, 2024
Data shows Gen Zers are finally ready to spend more–but it’s getting harder to sell them anything
CommentaryData shows Gen Zers are finally ready to spend more–but it’s getting harder to sell them anything
By Dara A. BuschMarch 11, 2024
What the ill-fated Ron DeSantis campaign and plant-based meat have in common, according to a marketing expert
CommentaryWhat the ill-fated Ron DeSantis campaign and plant-based meat have in common, according to a marketing expert
By Adam HanftJanuary 25, 2024
Merriam-Webster’s word of the year 2023 is ‘authentic.’ Here’s how corporate America hacked the consumer cult of authenticity
CommentaryMerriam-Webster’s word of the year 2023 is ‘authentic.’ Here’s how corporate America hacked the consumer cult of authenticity
By Michael SerazioDecember 25, 2023
Today’s nostalgia craze isn’t about the past. For Americans of all generations, it’s about a brighter future
CommentaryToday’s nostalgia craze isn’t about the past. For Americans of all generations, it’s about a brighter future
By Clay RoutledgeDecember 22, 2023
The housing market may be at a standstill–Americans are growing more psychologically attached to their homes than ever
CommentaryThe housing market may be at a standstill–Americans are growing more psychologically attached to their homes than ever
By Miles S. NadalNovember 20, 2023
Ozempic-type drugs are forcing food giants to grapple with less-hungry, less-impulse-prone consumers: ‘This is brand-new territory’
RetailOzempic-type drugs are forcing food giants to grapple with less-hungry, less-impulse-prone consumers: ‘This is brand-new territory’
By Leslie Patton and BloombergOctober 7, 2023
Big part of stock market unconvinced economy is going anywhere: ‘Weakness underneath the hood’
FinanceBig part of stock market unconvinced economy is going anywhere: ‘Weakness underneath the hood’
By Isabelle Lee, Vildana Hajric and BloombergSeptember 15, 2023
Rao's pasta sauce on a shelf in a grocery store.
RetailCampbell Soup agrees to buy Sovos Brands, maker of Rao’s pasta sauce, for $2.7 billion as it looks to build a ‘$1 billion sauces business’
By Paolo ConfinoAugust 7, 2023
Why the economy feels so bad when experts say it’s so good
Personal FinanceWhy the economy feels so bad when experts say it’s so good
By Alicia AdamczykAugust 3, 2023
American consumers still have cash savings they can dip into to fuel the economy.
FinanceAmericans still haven’t run out of pandemic savings quite yet, JPMorgan study finds
By Christiaan HetznerJuly 19, 2023
Levi Strauss slashes guidance and warns ‘the American consumer is under pressure’
RetailLevi Strauss slashes guidance and warns ‘the American consumer is under pressure’
By Olivia Rockeman and BloombergJuly 7, 2023
Gen Zers and millennials get travel right. Here’s their recipe for the ultimate vacation
Arts & EntertainmentGen Zers and millennials get travel right. Here’s their recipe for the ultimate vacation
By Audrey HendleyJuly 5, 2023
Americans are so indebted that it’s holding back the economy. These 4 key reforms could give them room to breathe
CommentaryAmericans are so indebted that it’s holding back the economy. These 4 key reforms could give them room to breathe
By Richard VagueJune 22, 2023
Shopify’s head of equitable commerce: ‘Unsustainable marketing moments hurt Black entrepreneurs. Here’s why’
CommentaryShopify’s head of equitable commerce: ‘Unsustainable marketing moments hurt Black entrepreneurs. Here’s why’
By Brandon DavenportJune 13, 2023
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Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’placeholder alt text
By Fortune EditorsMarch 30, 2026
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strainplaceholder alt text
By Fortune EditorsMarch 31, 2026
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to competeplaceholder alt text
By Fortune EditorsMarch 30, 2026
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